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Which Ecommerce Platform is Right for Me?
Many SMB owners are often stumped when it comes to choosing an ecommerce platform that is right for their needs. There are several different options available, depending on the type and size of business, the technical ability of your team and your budget. Do you want to be able to modify every last detail, or [...]... Read More
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Five Tips for Getting Journalists and Bloggers to Pick Up Your Story
Media coverage––online, print, and social––has the potential to launch your start-up or established business from obscurity to buzz-worthy. But without a glitzy PR firm on retainer (yet), how can you garner the... Read More
Your Ultimate Guide to Mobile Productivity Apps
This post is the result of my obsession with making everyday tasks fun. There’re hundreds of apps meant to rethink how you handle your chores, and a combination of ADD and compulsiveness... Read More
Five Products That Make You Say ‘Why Didn’t I Think of That?’
Market forecasting is one of the most important traits in any entrepreneur. Figuring out what the consumer wants before they know it themselves is infinitely important. It’s also really frustrating when someone else hits the spot before you have your chance. We combed through our deep-seeded insecurities to bring you a list of current (last... Read More
5 Solid Online Business Models You Can Embrace to Generate Income
According to Business Matters magazine, 90% of all online businesses fail; in other words, if you’re starting an online business you’re 9 out of 10 times likely to fail. While the reason(s) for failure of every online business differs, there are often a lot of factors that can be pinpointed as the main reason why... Read More
As Shakespeare Put It: 8 Common Business-Naming Mistakes
What’s in a name? A lot, actually. When you’re deciding on the word that’ll stick into any potential customer’s head when they first hear about your product. You may be further on your way to choosing the right name for your business by avoiding these eight mistakes: Trying to outsmart a successful large company by... Read More
4 Easy Tips for Keeping Your Small Business Organized
Owning a small business isn’t easy. There’s always some point where the constant demands, paperwork, and deadlines start to wear you down. With a little bit of creativity and lots of organization, you can keep your business in order—-and save yourself time! These four tips can help you get started. #1: Have a System for... Read More
9 Tips for Maximizing Your E-Commerce Platform
Within the last decade, e-commerce has crept its way into our daily lives as the Internet market has boomed. Online stores pop up every day, making it difficult for retailers to distinguish themselves among the masses. How can you make your mark in the e-commerce realm and avoid the common missteps of many entrepreneurs? Here... Read More
3 Ways to Become a Master Networker
In an increasingly social media-driven world, becoming a master networker is an important key to building both your personal brand and developing the friendships you’ll need to succeed. However, there are a few areas that need more than digital technology to grow your business. Consider these three tips to help you market faster and more... Read More
Moving Office Tips: The Ultimate Guide To Moving Day [Infographic]
They say that moving house is one of the most stressful things a person can experience in their life – but just imagine if you were the one in charge of moving a business and its employees to a new premises. From finding a new office, to the organisation of logistics, and the upheaval of... Read More
How HeatSync Solved a Problem I Didn’t Even Know About
I spend at least an hour every day logging in to various analytics sites to check on my blogs, social media stats, and a host of other dailies. After a year of self-consciously confirming that my Klout score hadn’t dropped, I now realize that I was willingly succumbing to a new form of internet superhighway... Read More
It’s Better With Friends: 4 Need-to-Know Tips for Affiliate Marketing
The basic philosophy behind affiliated marketing is rooted in that simple concept of “I’ll scratch your back if you scratch mine.” For some people, trying to put affiliate marketing into practice is less than satisfying. Often, the affiliate marketing arrangement is made between an individual or small business and a large corporation. Here’re some ways... Read More
Bloghands Review: Blog Writing and Promotion Done for You!
It’s no secret that in order to have a successful blog these days, you need high quality content, and lots of it. Unfortunately, that can be a lot tougher than it sounds for both new and experienced bloggers. It’s easy to suffer from “blogger burnout”, regardless of whether you’re a veteran or not, especially if... Read More
8 Tips for a Successful Marketing Campaign
Online marketing has brought the world market to within the means of even the smallest business. However, the enormous size of the Internet market and the number of marketing options can seem overwhelming to a business just starting its first online marketing campaign. Before you begin, take a few minutes to consider the following online... Read More
Beyond the Black and White of Google’s Panda Update
Panda 25, the most recent of Google’s search algorithm updates, was launched on Feb. 21, 2013. If you use online marketing to sell your product or service (and if you don’t, start now), here’s what you need to know to keep your content optimized for Panda and ahead of the competition. 1. Content Will Always... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
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