You see them everyday - Krispy Kreme doughnuts, Lambourghinis and Rolexes. But these different products and brands no doubt invoke a different emotion than the “I want it” syndrome. For me they bring about a feeling of love, of warmth and of affection. These lovemarks are a company’s dream and most spend millions of dollars [...]
Time Capsule: Random Popular Posts of the Past
The 1000th CommentEntries from May 2007
Turning a Brand into A Lovemark
December 6th, 2006 · 4 Comments
Tags: Marketing
What Types Of Organisation Are There?
December 1st, 2006 · 5 Comments
As entrepreneurs, many of us will or already have started up a business. Like me, this business could be a number of relatively small internet sites or it could range to a full-fledged retail outlet. Either way there are different organisations which you can choose to take the form of which may help or hinder [...]
Tags: Business
