Archive for April, 2009

The Travelling Entrepreneur

7 Top Tips for the Travelling Entrepreneur

Posted on 29. Apr, 2009 by .

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If you are rarely in one spot for more than a meeting or a business lunch, and when you do eventually get back to the office you’ve got a ‘to do’ list as long as your arm, with call backs to make & enquiries via email to deal with, then here are some tips to [...]

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The Google Workout

The Google Workout

Posted on 27. Apr, 2009 by .

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With Google algorithms changing almost daily, it seems there is now a huge question mark over whether page rank really matters. If you have a high page rank site with very little traffic – the actual value of this is significantly less than that of a site with high traffic and low page rank. The [...]

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Should Your Startup Outsource?

Posted on 24. Apr, 2009 by .

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Outsourcing has long been the practice of large companies looking to cut costs and streamline processes.  But many small startups have also chosen to outsource some of the key functions of their business in order to manage things more effectively.  Many young companies are running lean and mean with few employees wearing many hats.  This [...]

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Facebook Fan Pages

Posted on 22. Apr, 2009 by .

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Facebook has always been touchy about members spamming, but in the past year they’ve really opened up opportunities for businesses and professionals to represent themselves on the site.  The best way to make your presence known if you hope to use Facebook for marketing is to create what is called a “Fan Page” in the [...]

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twittering

Why You Should Be Twittering

Posted on 20. Apr, 2009 by .

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Last week I engaged in a conversation with a young woman who loftily asserted that Twitter is merely an “ego trip for people who feel the need to let the world know what they are having for breakfast.”  It’s a pretty common sentiment among those who have never really used the service.  And to be [...]

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45 Pros You Should Be Following on Twitter

Posted on 15. Apr, 2009 by .

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If you love the Twitter like I love the Twitter, you know that it is much more than just a work diversion or a way to practice your editing skills. Part non-stop news feed, part networking luncheon/happy hour, part social commentary; Twitter is where the pros are hanging out. And you can learn a lot [...]

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Me 2.0

Posted on 14. Apr, 2009 by .

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This week saw the release of the new book by Dan Schawbel entitled Me 2.0; a comprehensive guide for young people (although anyone can benefit from it) as they enter the workforce and plot their careers and entrepreneurial endeavors.  Personal branding is a relatively new concept—at least for the masses.  But as the economy and [...]

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Ten Books on Blogging You Must Read This Year

Posted on 13. Apr, 2009 by .

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Blogging amounts to a revolution in media and communications.  For serious bloggers it is much more than just an online diary or a place to post pictures of our kids.  If you’re a serious blogger, and you’ve already gone through all those “Blogging for Beginners” books, here’s a list of ten must-read books for you [...]

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Ambition

Posted on 10. Apr, 2009 by .

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am?bi?tion [am-bish-uh n] –noun An earnest desire for some type of achievement or distinction, as power, honor, fame, or wealth, and the willingness to strive for its attainment. Ambition is at the heart of all true success stories.   That’s because success is based on one thing:  achievement.  Sure there are plenty of people with fame [...]

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freelance

Ten Excellent Freelance Resources

Posted on 08. Apr, 2009 by .

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Whether you are a writer, web developer, graphic designer or virtual assistant; there are more and more online opportunities every day for freelancers who want to work from home–either full time or to supplement their existing income.  Here is a list of 10 excellent online resources that you can use to start and operate a [...]

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dramatic-wordpress

10 Dramatic WordPress Themes

Posted on 07. Apr, 2009 by .

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Sometimes you want to be austere and professional.  And sometimes…well…you want to make a real statement.  If your business is based on a product or service that is edgy, outrageous, or even a little bit crazy, then your basic, everyday template is not going to do.  Here are ten dramatic WordPress themes that will blaze [...]

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Marketing v. Advertising: Know the Difference

Posted on 06. Apr, 2009 by .

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One of the biggest challenges of being a small business owner is that you must become an expert on many facets of business even if you lack education and practical experience.  Just because you went to school and got an accounting degree doesn’t mean you know much, if anything, about advertising.  Yet, in order to [...]

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insurance

Business Insurance

Posted on 03. Apr, 2009 by .

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Having a business isn’t all about the excitement of launching a new product or meeting your fiscal goals.  There are actually a lot of tedious aspects to being a small business owner, not the least of which is dealing with insurance. Let’s face it, we all need it but no one really likes insurance.  The [...]

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to-borrow

To Borrow or Not to Borrow?

Posted on 02. Apr, 2009 by .

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Deciding whether or not to borrow money for your business is not an easy decision.  There may come a point in your business venture when you realize you need help to get to the next level; and unless you’ve got lots of money stashed away somewhere, you’re going to have to start looking at business [...]

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