With Google algorithms changing almost daily, it seems there is now a huge question mark over whether page rank really matters.
So, how are they doing it?
The confusion comes when we automatically assume that the two go hand-in-hand. The only honest answer that anyone should be talking about is that Google keeps their algorithms so close to their chest, and changes them so often, that we really don’t know. How is it that a site which is not even in the first 10 pages can jump to page 1 overnight?
With over 150,000,000 sites on the web trying to get to the top, it can often feel like you’re on a treadmill, and just like a regular workout, there are certain things you need to be doing on a daily basis – as part of your Google Regime.
Here is what your Google Workout should look like:
1) Backlink Marketing – 45 minutes
Take an article you have written and market it via directories, websites, blog’s & Ezines. Remember to create multiple variations of your article to avoid the duplicate content issue.
2) Traffic Generation – 45 minutes
Social media is great for this exercise – comments and getting involved with targeted online communities are great ways to get people onto your site. Offering advice in forums, contributing to social media networks and commenting on high page rank blogs are essential – but don’t confuse traffic generation with Backlinks. When you’re working on generating traffic, you should be mingling with likeminded people and only working on sites which are specific to your niche.
3) Updating Your Content – 30 minutes
Write something new on your site daily, update a web page, put in a blog post – anything to create change. If you want Google to take an interest in your website then you need to have interesting content – and above all, it needs to be unique.
4) Reciprocal Links – 30 minutes
Every day try to find a website or blog to exchange links with. Make sure that the partner site has similar traffic to your own site. So for example, if your business is selling computers, start looking for a site selling computer accessories.
So there you have it, your total daily Google Workout. Do you have any tips to add? Let us know in the comments!