GastroPreneur Week - McDonalds and More… Companies Thriving In Today’s Recession

May 29, 2009 by Adam  
Filed under Entrepreneurship

recessionHere we have the final post in out GastroPreneur Week!

It seems like almost everyday we hear about another business closing its door, a victim of the current economic times. But what seems to get overlooked amidst all the gloom and doom stories are companies that are actually thriving despite the recession. Entrepreneurs should take comfort in knowing that they can survive a tough economic climate.

Let’s face it, any company would be happy breaking even during a recession. Making a profit might actually be viewed upon as a bonus or beyond expectations, but it shouldn’t be. It should actually be the norm. When you think about it, if you have a strong brand and solid business practices, your business should not only be able to weather any storm, but thrive in it.

Although we’re currently in a bad economic climate, there are a large number of businesses that are doing well. Some are expected, such as discount stores and fast food restaurants, others are surprises, like healthcare and vacation companies. According to their latest reporting figures, here’s a list of just some of the many companies thriving during the recession. Some are large corporations, while others are small entrepreneurial firms.

1. WalMart.

As expected, this discount retail giant is doing well despite the adverse economy because of its global reach, worldwide brand image, strong cash flow and a streamlined business structure.

2. Philip Morris International.

This is a bit of a surprise because you would naturally think that tobacco products would be last on the priority list of consumers on a tight budget. But as shown in past recessions, when people are facing tough times, they want their guilty pleasures, and tobacco is one of them.

3. McDonald’s.

No surprise here. With its solid organizational structure and low priced offerings, this fast food giant has proven to be recession resistant throughout the decades. In fact, McDonald’s has actually outperformed Wall Street earning estimates and the Dow Jones industrial average.

4. Johnson & Johnson.

This is another eyebrow raiser because generally during a recession, healthcare gets hit hard. But with its diverse portfolio, it appears that this healthcare firm is holding its own. So are other healthcare suppliers, like Abbott Laboratories, which sells pharmaceuticals, baby formula, nutritional products and heart-disease devices.

5. Costco Wholesale.

During slow economic times, people still need food, personal items and everyday living essentials. But they are being more frugal in how they are purchasing them. Wholesale clubs thrive in this type of economic environment because consumers can save by buying in bulk.

6. Home Away.

This online travel website is seeing good times even though many people are postponing vacations. Their concept works by offering vacation home rentals. Those who are traveling find more value in renting a home or timeshare over a hotel room. It’s a company that has a global reach, so it can maximize its market.

7. Silicon Valley Bank.

No one would expect to see a bank on a top performing list, considering the current health of the banking and financial industry. But midsize and community banks are faring better than larger ones because they focus more on Main Street loans backed by a company’s assets.

That’s a short list of businesses thriving during this recession. Add to it companies in the toy, life sciences and Internet search engine industries. They all have in common strong organizational and financial operations that are designed to succeed in a touch economy.

It’s reassuring to know that businesses can thrive in a recession. How is your business doing? What are your keys to success? Submit a comment with your thoughts and ideas.

Adam Toren

GastroPreneur Week - What’s Cooking on the Web?

May 27, 2009 by Matthew  
Filed under Entrepreneurship

pastaI’m not sure whether it’s the downward economy or an increased interest in cooking, but I’m finding people dining out less often and eating at home more frequently. There has always been an interest in food and cooking back to the days when Julia Child had her infamous cooking show. But lately, there has been a surge of interest in home cooking.

Certainly some credit goes to The Food Network, but I’m wondering if there’s more to it. Perhaps family nights are seeing a resurgence. Or maybe people just want to eat healthier. Whatever the reason may be, all the necessary ingredients for creating some incredible dishes are available online. There are a bounty of cooking and food related websites, some more popular than others.

In taking into consideration their offerings, recipe database and informative articles and tips, we’ve put together for GastroPreneur week a Top 3 list of the Best Cooking/Food Websites. These are the ones that we really think are cooking:

#1 - All Recipes.

This is just a great overall site for everything pertaining to cooking and food. Browsing for recipes is quick and easy with category searches broken down further into more specific types. What’s nice about All Recipes is the global community it fosters because recipes are submitted by home cooks from around the world. As a result, you get many different variations on a dish depending on the submitter’s country, region, or ethnic traditions. A plus is that each recipe is rated and reviewed and conveniently lists prep time, cook time and ready in time. Kudos go to the Farmers Market section with articles and recipes that encourage home cooks to use locally grown fruits and vegetables. What puts All Recipes at the top of the list is its appeal to people of all ages and cooking ability. There are how-to videos, daily blogs, contests and giveaways. You can even download recipes to your iPhone for free, a nice feature for people on the go. This site is really packed with great recipes, cooking tips, fun ideas and valuable resources.

#2 - Epicurious.

This is a popular foodie site, with an extensive collection of recipes from top publications like Bon Appetit, Gourmet, Self, Parade and Cookie. Its presentation is professional and sophisticated, with advice from experienced chefs on a variety of topics, such as tips on food and wine pairings. The extensive technique videos library is extremely valuable for novice and advanced cooks. It gets top marks in presenting recipes in text and video and in its accessibility with its Facebook app and podcasts.

# 3 - Foodtv.com.

This is the accompanying website to the mega popular food cable channel, The Food Network. It features all the recipes from the shows, although searching is a bit cumbersome and takes several clicks to get through to more options beyond the featured recipes. While recipes are presented in text and video format, be prepared to have to navigate through side information promoting merchandise and shows. Video commercials that begin playing as you click from page to page are another minor annoyance. Still, The Food Network website offers some great cooking ideas and is on the mark with food trends and seasonal ideas.

So that’s our Top 3. Now we want to hear from you. Where do you turn for cooking and food recipes and tips? Leave your suggestions in a comment.

Matthew Toren

GastroPreneur Week - The Entrepreneurial Chef - Gordon Ramsey

May 25, 2009 by Adam  
Filed under Entrepreneurship

This week we have decided to do a special “GastroPreneur Week”, and we have some excellent culinary posts for you. We start the week off with a profile on THE most Entrepreneurial Chef we could find - it’s Gordon Ramsey.

Gordon James Ramsey was born in Scotland in 1966, and during his early years this is where he was raised. During this period, his mother was the stable figure in his life. His father on the other hand moved from job to job, never settling into any particular career. His father was extremely abusive - mentally, physically and emotionally to the entire family. Gordon’s mother attempted to shield him, and his brothers and sisters from this behaviour with varying degrees of success. She eventually fled the painful domestic abuse. This was not before the family had moved from Glasgow to Stratford upon Avon in England, where Gordon spent the remainder of his childhood with renewed hope.

Gordon Ramsey is not a man to be reckoned with. He has had two careers which he has followed through with to an extraordinary competency level. As a child, Gordon had a talent for football and played for several clubs. Before he could complete his apprenticeship and get a full professional contract, he suffered several injuries which brought a halt to his dreams of footballing glory. After the heartbreak of having to give up on a professional football career due to injuries, Gordon picked himself up and turned to catering purely by accident.

This has led to one of the most extraordinary careers in cooking today. At last count he has held 16 Michelin stars. Gordon started his apprenticeship with stints at the Wroxton House Hotel; he then ran the kitchen at the Wickham Arms. Gordon then moved to London, where after this,  his career flourished and led to him eventually to join Marco Pierre White at Harveys. Gordon always had a passion for French Cuisine, and decided after nearly three years with Marco Pierre White to join Albert Roux at Le Gavroche in London’s Mayfair. Going to work for Albert Roux could easily be described as the turning point in Gordon’s career, It was this move that led him to positions in top Michelin starred restaurants in Paris, France. At this point, he remained in France for three years.

In 1993 Gordon returned to London, where he again joined a venture that involved Marco Pierre White. Gordon became the Head Chef and a stakeholder in the restaurant that would soon win international acclaim as the Aubergine. This is where Gordon won his first Michelin star some 14 months later. A second Michelin star followed shortly thereafter. In 1996 Gordon’s first cook book was published, “Passion for Flavour”.

In 1998 Gordon’s dream of owning his own restaurant became a reality when he opened Restaurant Gordon Ramsey - to huge critical acclaimin, in Chelsea. By 2001 the restaurant was the proud holder of 3 Michelin Stars. The show Boiling Point, a 5 part documentary on Channel 4 in the UK, also aired that year.

Since then Gordon Ramsay Holdings Limited under the leadership of Gordon Ramsey and Chris Hutcheson has grown at a phenomenal rate. Below we have listed some of the highlights of this rise:

* 1999 – Gordon’s second book “Passion for Seafood” was published. Launched Pétrus in London’s St James’ in collaboration with Marcus Wareing. Within 7 months it had earned him a Michelin Star.

* 2000 – Gordon won The Chef of the Year Award, his third publication ‘A Chef for all Seasons’ was published, and Beyond Boiling Point - a 6 part documentary on Channel 4 in the UK also aired that year.

* 2001 – Launched his first International restaurant, Verre at The Hilton Dubai Creek Hotel. Launched Gordon Ramsay at Claridge’s which was presented with a Michelin star in 2003. Restaurant Gordon Ramsay gained its third Michelin star. He founded a scholarship offering young chefs the opportunity to have their career mentored by him. His fourth book ‘Just Desserts’ was published.

* 2002 – Gordon Ramsay and Angela Hartnett re-launched the offerings at The Connaught Hotel in London’s Mayfair. She became the first ever female Executive Chef of a five star hotel in London and was awarded a Michelin star in January 2004 for MENU and The Grill.

* 2003 – Gordon and Marcus Wareing launched The Savoy Grill and Banquette. The Savoy Grill was awarded a Michelin star in January 2004. Launched the Boxwood Café at The Berkeley where Pétrus also moved to. His fifth book ‘Secrets’ was published.

* 2004 – Ramsay’s Kitchen Nightmares started on Channel 4 in the UK. Gordon’s recipe book ‘Gordon Ramsay’s Kitchen Heaven’ was published. Soon after followed the ITV series ‘Hell’s Kitchen’.

* 2005 – A second series of ‘Ramsay’s Kitchen Nightmares’ and a US version of Hell’s Kitchen. His sixth book ‘Gordon Ramsay Makes it Easy’ was published. Launched Maze in London’s Grosvenor Square. Launched his first restaurants in Japan, Gordon Ramsay at The Conrad Tokyo and Cerise by Gordon Ramsay. The debut of Channel 4’s ‘The F-Word’ was also screened for the first time. Gordon was awarded an OBE by the Queen of England.

* 2006 – Launched his first New York restaurant, Gordon Ramsay at The London. A third series of ‘Kitchen Nightmares’ on Channel 4 and a second series of the US series of ‘Hell’s Kitchen’. Series two of Channel 4’s ‘The F-Word’ . ‘Gordon Ramsay’s Sunday Lunch and Other Recipes from the F-Word’ is published. He released his tableware range by Royal Doulton. Gordon’s autobiography Humble Pie was published. Launched La Noisette in London’s Sloane Street. It won its first Michelin star in January 2007.

* 2007 – He launched Cielo at the Boca Raton resort in Florida; The Narrow in London’s Limehouse and The Devonshire in Chiswick were the first pubs; The fifth international restaurant Gordon Ramsay at Powerscourt, Ritz Carlton Hotel, Ireland. La Noisette received its first Michelin star and Pétrus was awarded its second. His book “Gordon Ramsay, 3 Star Chef” was published. “Playing with Fire” was published, the second part of his autobiography - and a must read for anyone who is interested in his businesses.

* 2008 – Gordon Ramsay Holdings and Lyndy Redding announced that they had acquired the Tante Marie Cookery School; he launched first restaurant in France at the Trianon Palace & Spa, Versailles, which now in early 2009 has already been awarded 2 Michelin stars; he launched Gordon Ramsay at The London in West Hollywood; launched Plane Food, a restaurant at Heathrow Terminal 5 as a joint venture with Stuart Gillies; Launched 2 restaurants in London with Angela Hartnett Murano in London’s Mayfair and York and Albany near London’s Regents Park.

Never one to be afraid of a challenge, Gordon Ramsey is best known at the moment for his television series Gordon’s Kitchen Nightmares, where he tries to turn around failing restaurants on both sides of the Atlantic in just a week. Running a restaurant has the highest failure rate of all enterprises, so Gordon’s success should not be measured on the longevity of the businesses in this reality TV series, but on the well documented success of his own business, Gordon Ramsey Holdings, which after twelve years has made him the highest earning chef in the world. Currently, his fortune is said to be in the region of £60-67m.

The economic slowdown does not appear to have stunted this incredible growth, with at least 2 new restaurant projects in the pipeline for 2009.

Who is your ultimate culinary entrepreneur? We want to know in a comment!

Adam Toren

Top 5 Online Social Hang Outs!

May 22, 2009 by Matthew  
Filed under Entrepreneurship

commentThe purpose of social media marketing sites is to help you stay current with the latest news and trends. I find them particularly valuable for entrepreneurs and small business owners. These types of sites are growing by leaps and bounds, providing insider information on just about every industry or business sector.

I thought it would be interesting to uncover the top social sites for entrepreneurs based on readership and relevant content. Of course, we would like to toot our own horn here on Blogtrepreneur, but we thought it only fair that we take ourselves out of the running. So here’s what we propose as the Top Social  sites where you should be hanging out!

1. Mashable

There’s a reason why Mashable is the world’s largest blog. Since it was established in 2005, it has provided the latest news and opinions pertaining to Web 2.0 and Social Networking. What makes it tops in its area of expertise is its instant publication of breaking news and well-thought out opinions on various web topics. With its rich content, it’s easy to see why Mashable attracts a wide ranging audience, from the tech-savvy and top influencers of business to bloggers and entrepreneurs.
http://www.mashable.com

2. Young Entrepreneur (OK I sneaked this one in!)

Young Entrepreneur is a very active forum and blog with great input from entrepreneurs from all walks of life. The website attracts those who are truly passionate about entrepreneurship and are open to sharing their ideas and experiences to spur innovation and help new businesses grow. Young Entrepreneur provides a venue where those just starting out in their own business can share ideas, voice frustrations and get motivating support. Blog and forum topics are far-reaching and cover all aspects of entrepreneurship. It’s particularly refreshing to be able to network with other business professionals and make contacts with venture capitalists, private investors, business service providers and industry experts.
http://www.youngentrepreneur.com/

3. ProBlogger

This site garners a lot of attention and rightly so. After all, who doesn’t want to learn how to make money by blogging? But ProBlogger also caters to entrepreneurs, businesses and corporations who want to know how to increase traffic to their websites by adding a blog. What makes ProBlogger particularly valuable is its knowledge database of things that can enhance a blog, such as video posts. Also appealing about this site is the way it seamlessly caters to those just starting out while providing a forum for more advanced bloggers to share their experiences or take their blogging skills to another level. It’s also worth tapping into ProBlogger’s articles, tutorials and case studies.
http://www.problogger.net/

4. Entrepreneurs-Journey

Entrepreneurs-Journey takes entrepreneurs through the ins and outs of blogging and starting an Internet business. It’s a comprehensive site that provides information in various formats to appeal to all user preferences. The articles and blogs are most helpful for those looking to start and run their own Internet business or wanting to expand their brick and mortar business online as another money-making avenue. There are audio podcast recordings about Internet business topics, how-to instructional articles and blogs with content that ranges from hot topics to interviews with entrepreneurs. The content changes daily, so entrepreneurs have instant access to the latest in Web marketing.
http://www.entrepreneurs-journey.com/

5. GetEntrepreneurial

This small business blog offers all the resources and guidance necessary for aspiring entrepreneurs to start their own business. It’s a comprehensive and active comment site that doesn’t lose site of its purpose to inspire and support budding entrepreneurs. In addition to motivational and helpful blogs, there is a wealth of business tips and information, from creating a business plan to devising a cost-effective marketing campaign. GetEntrepreneurial attracts comments from entrepreneurs in all types of businesses and with diverse business experience, so it’s a good forum for discovering best practices for your business.
http://www.getentrepreneurial.com

Having a solid entrepreneurial community where ideas can be shared is essential, which is why social media and Internet marketing sites are so important to have and to use. Tell us where you stay connected and which social media internet marketing sites are most valuable to you.

If you know a BUZZING site where we should be leaving a comment - share it  - add a comment!
Matthew Toren

Is Second Life becoming a First Business?

May 20, 2009 by Adam  
Filed under Business, Entrepreneurship, Internet

secondbusinessMore and more entrepreneurs are beginning to tap into the marketing features that the virtual world Second Life provides for their real time business. While many businesses have a presence on the Internet with a website and links on social networking sites, there are greater opportunities for promoting your business in Second Life.

As its name implies, Second Life is a life in a 3D virtual world setting. It’s free to join and create an avatar that represents your digital persona. Once you have your virtual being, you begin living your virtual life. You can either recreate your current life or create a whole new “second” life. Those living in the Second Life community can shop for virtual goods, travel, take part in activities, go to concerts and socialize. Second Life residents pretty much do all of the regular things that go on in the real world, plus much more. Second Life evolves daily based on the imagination of its residents.

Since its creation in 2003, Second Life has become an exciting forum for attracting an audience for your products, service, or talent. It also gives you the creative ability to develop a unique virtual look for your business. Major companies, like Kraft, Walt Disney, Coca-Cola, IBM and the Apple Store, as well as small businesses, are already taking advantage of the marketing opportunities that the virtual world Second Life brings to their real life businesses.

The demographics for Second Life are ages 18 and older, while Teen Second Life is for ages 13-17. Currently, millions of people from around the world are part of Second Life’s virtual scene.

First and foremost, you can recreate your business virtually, designing its look and layout. Create avatars to represent you and your staff and to interact with other residents on Second Life. For inspiration, check out the Apple Store in Second Life. It reinforces its real world brand by creating a similar virtual store, complete with well-known features like the Genius Bar.

Once you have a basic presence on Second Life, you can take your marketing efforts one step further. Take a cue from Coca-Cola and sponsor a concert in the virtual world. Or plan a community activity to promote your business. Sponsoring an event or activity in Second Life translates to global exposure for your real world business.

You could also use Second Life to test out a marketing campaign. For example, Coca-Cola conducted a virtual thirst campaign in conjunction with its real world marketing efforts. From a systems standpoint, IBM is using Second Life to test the functionality of its programs between real and virtual worlds. Besides having a marketing presence on Second Life, IBM is also using the virtual world to improve global communication among its workforce without incurring travel expenses. With their virtual avatars, employees participate in seminars and corporate meetings.

When it comes to promoting your business online, use the advantages of technology to take your marketing initiatives to new heights, or in the case of Second Life, out of this world.

What are your thoughts on Virtual Business? Is this the future or a fad?

Adam Toren

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