Yahoo is beginning to take some aggressive steps to show their value to online marketers. This no doubt will be a boom for entrepreneurs and those who make their living from Internet marketing. It’s also refreshing to see Yahoo competing to gain back market share lost to Google by carving out its own unique niche among the business sector.
Getting back to its pioneering roots, Yahoo becomes the first search engine to offer companies access to images that have been approved for modification and commercial use. Through its Creative Commons license filter within its Yahoo! Image Search, the search engine has launched a valuable tool for companies in need of photos and other images for their websites and Internet marketing efforts.
The search engine has teamed with Flickr, a leading online photo management and sharing application, to make the license search available to those who use Yahoo! Image Search. The new service makes it less of a legal and copyright hassle for companies to use images. What makes the relationship between image creators and users work are the succinct guidelines provided by Yahoo regarding approved uses of the images.
Yahoo has been on a tear of late introducing features that enhance the experience for companies advertising on the Internet. Another innovative feature from Yahoo is an enhancement to its Smart Ads program. With the new feature, companies now have the ability to customize their display ads in order to target different audiences.
It’s clear that Yahoo is listening to its core group of users and developing enhancements to keep them in the fold. It appears that Yahoo is seeking to outperform the competition in the Internet marketing arena. It should be interesting to see how Google responds to these new features that are extremely valuable to companies, in particular entrepreneurial businesses.
Since launching the Creative Commons license filter, Yahoo has received positive feedback from small and large companies. They are also seeing a jump in Yahoo! Image Search users.
What do you think about this new feature? Yahoo are fishing for your business – but will you switch from your current means of obtaining approved images for your websites and Internet marketing efforts? Leave us a comment with your thoughts.