It seems that the recession is not having a negative effect everywhere. The field of SEO appears to be hardly hit at all. Recent studies carried out within the field of search engine optimization in the UK show that demand has continued to accelerate right through the worst of the current downturn.
Demand for search engine optimization companies, as measured by the amount of keyword – orientated Internet searches, has almost doubled within the space of only two short years. This reliable indicator shows an 83% jump in the number of people searching for the services offered by these companies.
Whilst marketing expenditure in general has fallen significantly during the recession as companies feel a necessity to cut costs, they are increasingly turning to more prudent forms of marketing, involving the ability to track a return on investment. As most savvy Internet marketers know, a well-planned SEO campaign can generate significant dividends and its results can be clearly seen within specified time frames.
The level of demand has been met with a certain increase in supply, but it appears that there is considerable potential here for Internet marketing organizations and competent technicians to bring their solutions to the marketplace. As it appears that companies will wish to streamline their efficiency for the foreseeable future, it is likely that more and more will turn to productive forms of marketing like optimization. These services can be highly personalized, according to specific requirements, with strategic goals set according to the business aspirations of the client. There can be few initiatives more effective in time of recession than a results-orientated service such as SEO.
In particular, it appears that organic SEO is being seen as highly relevant. As more and more people come to understand the importance of search-based, targeted results, so the need for optimization increases. The modification of site architecture, combined with good Internet marketing initiatives, can propel an organization’s website and help to achieve the benchmarks set by senior management.
Does spending on SEO offer good value for money?