Archive for September, 2009
Tracking The Rise In Online Marketing
Posted on 30. Sep, 2009 by Matthew Toren.
While there’s been precious little to be positive about during this most brutal of recessions, one of the brighter lights in the retail environment has been the continued growth of online marketing. The platform itself may also have suffered during the 2007 to 2009 “great recession,” but it has continued to see growth during the [...]
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Meet the New Tagging Feature on Facebook
Posted on 28. Sep, 2009 by Adam.
Facebook continues to square off against Twitter in a battle for supremacy in the social media world as each stakes its claim within this unfolding universe. While Twitter may be known for its more distinct messaging mantra and Facebook retains perhaps more of a structured approach, each is in the business of linking like with [...]
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How E-mail and Social Media Can Work Hand In Hand
Posted on 25. Sep, 2009 by Adam.
E-mail is at the same time a much loved and a much-maligned form of communication. It is one of the traditional methods of selling and has over the years produced great returns for marketers who seek to engage in a well thought out and structured communication strategy with highly targeted prospects. Social media, on the [...]
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Kidpreneurs! Young Entrepreneurs with BIG ideas!
Posted on 23. Sep, 2009 by Guest Post.
What’s necessary to become a truly successful young entrepreneur? The Brothers Adam and Matthew Toren, co-founders of YoungEntrepreneur.com, have stayed the course and prevailed in numerous business ventures throughout their lives. Together, they’ve consistently taken key steps leading to increasingly profitable paths in their highly successful careers, but surprisingly enough, it’s actually their early years [...]
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Google’s New Micropayment System
Posted on 21. Sep, 2009 by Matthew Toren.
An interesting development has come from a line of communication between the newspaper industry and the mighty Google. As we know, the traditional newspaper business model has been in sharp decline and the industry has been frantically looking for alternative means of collecting revenue within the digital age. Some newspapers have tried their own micro-payment [...]
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Make The Most Out Of Adsense And Increase Your Revenue
Posted on 18. Sep, 2009 by Matthew Toren.
Adsense is one of the most popular ways for online marketers to achieve revenues. You are essentially becoming part of Google’s massive moneymaking machine and piggybacking on their proven understanding of what drives people to certain pages in the quest for certain types of information. Adsense is the opposite of Adwords or “pay per click,” [...]
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WordPress – More Than Just a Blogging Platform
Posted on 16. Sep, 2009 by Adam.
WordPress is one of the best known blogging platforms on the Internet. It is highly respected and rightfully so. Search engine optimization experts recommend the platform over others and maintain that the major search engines, principally Google, “love” WordPress and may allocate additional ranking juice. WordPress has been around for some time but it can [...]
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Freeloaders Affect Your Online Marketing
Posted on 14. Sep, 2009 by Adam.
We can define a parasite as one who “obtains benefits from a host which it usually injures.” Within the context of marketing, parasite activity is well known and exists both in the off-line and online arenas. Off-line, organizations sometimes try and feed off the buzz created by an existing event or activity, such as the [...]
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Why “Content is King” is Even Truer Today
Posted on 11. Sep, 2009 by Adam.
The phrase is often used and in many respects is rather hackneyed but it holds as true today as when it was first suggested by Bill Gates back in the mid-90s. Gates maintained that the Internet represents a means of providing information to people and that they will use it as a tool to satisfy [...]
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Get Your Marketing Strategy Right and the Rest Will Follow
Posted on 09. Sep, 2009 by Matthew Toren.
Have you ever wondered why you are not being successful in your current business or have struggled to really find a path forward? More than ever it seems these days that a growing number of would-be entrepreneurs are seeking to branch out by themselves on their road to fame and fortune. A small number actually [...]
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Inspiration for Your Company Blog
Posted on 07. Sep, 2009 by Matthew Toren.
Rule number one for your company blog: make sure that your content is educational, informative or entertaining. Never be tempted to use your company blog as a sales letter or to pitch one product or service in any shape or form. You can certainly talk about your areas of expertise, of course but they should [...]
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How to Earn Respect from your Employees
Posted on 04. Sep, 2009 by Matthew Toren.
Whether you are brand-new to your position or have been experiencing a difficult time interacting with your employees, you must realize that respect is not something that automatically comes with the position, but it must be earned. This is a mistake that many new managers or bosses make as they think that merely being in [...]
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I’m Frustrated with DIY SEO! Should I Buy Tools or Pay an SEO Company?
Posted on 03. Sep, 2009 by Adam.
After spending a couple frustrating hours of building links, submitting articles, researching key words and fine tuning the copy on their sites many of us are ready to throw in the towel. Search Engine Optimization seems pretty straight-forward, the thing that keeps most of us from doing it is the immense number of excruciatingly boring [...]
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An Entrepreneur Reaps the Reward of Twollow Purchase
Posted on 02. Sep, 2009 by Adam.
Numerous tools exist to try and streamline a user’s interaction with the highly successful Twitter social media site. Some applications are better than others, some are intended for purely social purposes and some to try and make sense out of Twitter’s suitability for business purposes. A Canadian programmer came up with the idea for a [...]










