Archive | September, 2009
Tracking The Rise In Online Marketing
While there’s been precious little to be positive about during this most brutal of recessions, one of the brighter lights in the retail environment has been the continued growth of online marketing. The platform itself may also have suffered during the 2007 to 2009 “great recession,” but it has continued to see growth during the... Read More
Meet the New Tagging Feature on Facebook
Facebook continues to square off against Twitter in a battle for supremacy in the social media world as each stakes its claim within this unfolding universe. While Twitter may be known for its more distinct messaging mantra and Facebook retains perhaps more of a structured approach, each is in the business of linking like with... Read More
How E-mail and Social Media Can Work Hand In Hand
E-mail is at the same time a much loved and a much-maligned form of communication. It is one of the traditional methods of selling and has over the years produced great returns for marketers who seek to engage in a well thought out and structured communication strategy with highly targeted prospects. Social media, on the... Read More
Kidpreneurs! Young Entrepreneurs with BIG ideas!
What’s necessary to become a truly successful young entrepreneur? The Brothers Adam and Matthew Toren, co-founders of YoungEntrepreneur.com, have stayed the course and prevailed in numerous business ventures throughout their lives. Together, they’ve consistently taken key steps leading to increasingly profitable paths in their highly successful careers, but surprisingly enough, it’s actually their early years... Read More
Google’s New Micropayment System
An interesting development has come from a line of communication between the newspaper industry and the mighty Google. As we know, the traditional newspaper business model has been in sharp decline and the industry has been frantically looking for alternative means of collecting revenue within the digital age. Some newspapers have tried their own micro-payment... Read More
Make The Most Out Of Adsense And Increase Your Revenue
Adsense is one of the most popular ways for online marketers to achieve revenues. You are essentially becoming part of Google’s massive moneymaking machine and piggybacking on their proven understanding of what drives people to certain pages in the quest for certain types of information. Adsense is the opposite of Adwords or “pay per click,”... Read More
WordPress – More Than Just a Blogging Platform
WordPress is one of the best known blogging platforms on the Internet. It is highly respected and rightfully so. Search engine optimization experts recommend the platform over others and maintain that the major search engines, principally Google, “love” WordPress and may allocate additional ranking juice. WordPress has been around for some time but it can... Read More
Freeloaders Affect Your Online Marketing
We can define a parasite as one who “obtains benefits from a host which it usually injures.” Within the context of marketing, parasite activity is well known and exists both in the off-line and online arenas. Off-line, organizations sometimes try and feed off the buzz created by an existing event or activity, such as the... Read More
Why “Content is King” is Even Truer Today
The phrase is often used and in many respects is rather hackneyed but it holds as true today as when it was first suggested by Bill Gates back in the mid-90s. Gates maintained that the Internet represents a means of providing information to people and that they will use it as a tool to satisfy... Read More
Get Your Marketing Strategy Right and the Rest Will Follow
Have you ever wondered why you are not being successful in your current business or have struggled to really find a path forward? More than ever it seems these days that a growing number of would-be entrepreneurs are seeking to branch out by themselves on their road to fame and fortune. A small number actually... Read More
Inspiration for Your Company Blog
Rule number one for your company blog: make sure that your content is educational, informative or entertaining. Never be tempted to use your company blog as a sales letter or to pitch one product or service in any shape or form. You can certainly talk about your areas of expertise, of course but they should... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
