Make The Most Out Of Adsense And Increase Your Revenue
September 18, 2009 by Matthew
Filed under Adsense and Affiliates
Adsense is one of the most popular ways for online marketers to achieve revenues. You are essentially becoming part of Google’s massive moneymaking machine and piggybacking on their proven understanding of what drives people to certain pages in the quest for certain types of information. Adsense is the opposite of Adwords or “pay per click,” and is part of a marketing strategy where the advertiser gains partly qualified leads, the affiliate (you) gains revenue and Google, of course, gains income.
As affiliate programs go, Adsense is one of the simplest and requires very little effort on your behalf to sign up. As long as you are not involved in certain banned topics including firearms, tobacco and alcohol, Google will generally accept your site for display purposes.
To make sure that you get the most out of Adsense, you need to optimize your page and content accordingly. This goes to basic SEO, but you must ensure that your primary keywords appear in filenames, title, heading, description and content. Google spiders will be looking for relevance and you need to be as crystal clear as you can. So long as you have taken care of this, relevant ads will be displayed by Adsense on your pages.
The whole principle behind Adsense is that a visitor to your site is keenly interested in your content and the Adsense ads displayed are highly appropriate. Understand that by clicking on the Adsense link, the visitor will be going away from your page, so you need to be prepared for that eventuality. However, his or her act of clicking on the link means that you are going to earn some money.
The amount that you will earn from each “click” varies enormously and Google does not publicize its rates and details. Some clicks will get you only a few cents, while others will be valued at a few dollars or more. Generally speaking, the higher value niche/keyword, the higher click through rate and as an idea you can see rates applicable to keywords within Google’s Adwords Keyword Tool.
Once you have Adsense ads up and running on your site, keep a close eye on what is being displayed. It is perfectly common to see ads for significant competitors. While you may coil back in horror when you first see this, all you need to do is go to your Adsense set up page and enter the URL of the site that appears in the competitor ad to exclude it.
Engage in tracking once you have some results under your belt to see which clicks represent the best payout. Adsense channels allow you to try different page setups, ad placements, color matching and so on.
When you are setting up your webpage for Adsense placement, try and give the ad block as prominent a position as possible. It doesn’t make too much sense if it is tucked down in the lower left, below the fold. Many say that the top left is best. Understand that the more content and more links that you have on a page, the lower number of Adsense clicks you’re going to achieve.
As is common within internet marketing, keywords are everything. You want to be sure that you are trying to score for keywords that have a high demand and low supply. Once again use Google’s keyword tool and find out what the estimated average cost per click is for each idea.
Create a meaningful page with good content, well optimized. Only rank for one keyword per page. Don’t be tempted to just create a page of Adsense ads only (known as “made for Adsense”) as this is against the rules.
Tell us about your experiences with Adsense.
Matthew Toren
Nice beginners post, to make good money out of adsense the ads need to look natural and part of the blog. The only way to do that is find good ad lacements and make the ads blend in with the content or blog.
I didn’t know you could do that kind of stuff. The more and more I find out about blogging, the more I am blown away!
I am a new bee and I wonder when can I will be starting to earn money, honestly I like this idea and I am sick of daily job routine that I have.
Great hub. Adsense can be a good way to make some extra money. If you have a website you need a lot of traffic to make a lot of money. I found hubpages to be a good way to earn some good revenue off adsense ads. If your an affiliate I definitely wouldn’t recommend adsense for a low traffic site, you can make a lot more through your affiliate links. But if its high traffic, you can definitely make some decent money incorporating adsense into your website.
Wonderful tips on improving your Adsense earnings, thanks Matthew.
Totally right with the tracking. It’s something we often forget about, but you need to see what is making you the money.
Once you put AdSense up on your site, make sure you take the time to monitor results and test different layouts, colors and ad blocks. You’d be surprised at how big a difference small changes can make.
Also be sure you carefully follow the AdSense Terms & Conditions. If you break any of their rules you may find yourself permanently banned with little chance of forgiveness. They tend to permanently block people once Google thinks you are doing something wrong. Sometimes they even end up withholding payment.
I think to monetize blog content a blogger should not rely only on one source of revenue, especially NOT only on Adsense…
To consider the use of a dedicated blog ad network could open an additional a source of revenue as well.
Google’s Adwords keyword tool you mentioned is very helpful.
I literally just signed up for Google Adsense just last night and was still confused a little till now. Thanks for the info.. I’m now 100% confident about my future with Google Adsense!
I’ve always heard about adsense but always been really sceptical about it. I’m still debating as to whether it’s the right thing for me. Friends of mine have waited for people to contact them about advertising so I think I might do that.
nice tips but honetly making money with adsense is not very easy, it require some hardwork.
Monitoring what the adsense is posting is a good point. It get’s better over time. I’ll have to follow-up on the point for blocking competition. Wordpress has some good plug-ins for making sure you follow the rules.
Making money with adsense is a viable goal but it does take work and i agree taking time to be clear can make all the difference thanks for the info