Archive for October, 2009

Viral Marketing

Effective Viral Marketing For Your Business

Posted on 30. Oct, 2009 by .

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In marketing, we all dream about achieving viral success and receiving an exponential amount of “buzz” for our individual campaigns. From time to time we hear about creative successes, such as the Moonfruit “win a MacBook” campaign on Twitter. What does it take to go viral and is it even something you can plan for, [...]

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Delivery

Is Amazon Onto Something With Same Day Delivery?

Posted on 28. Oct, 2009 by .

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As consumers, we simply love to shop. Call it self-enrichment if you want or merely a thirst for the possession of something shiny and new, but in any case we love to take that trip to the mall and come out with bags in hand. Of course dealing with hundreds of pushy shoppers, losing the [...]

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shutterstock_19651828

2009 TRAFFIC New York Domain Auction Results

Posted on 27. Oct, 2009 by .

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Here are the RickLatona.com live auction results from the TRAFFIC show in New York with an impressive total of $1,295,000 in sales with Rio.com, as expected leading the list of sales at $450,000. As you can see, there were some that were extremely good deals! Here is the complete, unofficial list of the domains that [...]

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Start/Stop

RIVworks Brings Down the Cost of Interactive Video

Posted on 26. Oct, 2009 by .

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It can be so difficult to set your site apart from the rest, especially without appearing to be overly gimmicky or even cheesy. When you have spent considerable time and effort in the design and layout of your webpages and are sure that you have your optimized message perfectly portrayed, then why not consider looking [...]

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Professional looking

A Small Bad Experience Can Have a Big Effect

Posted on 23. Oct, 2009 by .

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There are so many intangibles standing in the way of converting a prospect into a client that it makes sense for us to focus on areas where we can make a noticeable difference. Site usability is completely within our control and we must present a perfect playing field if we are to expect our visiting [...]

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yesmovie

The YES Movie Review

Posted on 22. Oct, 2009 by .

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As someone who has both lived the life of a young entrepreneur and strives to encourage the world’s youth to forge their own entrepreneurial path—not only to success, but also to the point of making a profound difference in the world around them—I found The YES Movie to be an important tool for upcoming generations. [...]

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Ellen Arndt

Analyzing Your Competitive Landscape

Posted on 22. Oct, 2009 by .

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Every business plan should include a comprehensive overview of your business’ marketplace competition. Competition means there is a market for your business and, despite what some may argue, it’s healthy to have one or more competitors. Any business that provides a similar service or product in the same region may be viewed as a primary [...]

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Website Design

Website Design: Page Fold Is No Barrier for Online Browsers

Posted on 21. Oct, 2009 by .

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The phrase “above the fold” originated in the newspaper industry and referred to the relative importance of a story according to the position it was placed on the page. This typically referred to the traditional broadsheet style but could also be used with a tabloid. A story that was printed above the fold was more [...]

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presentation

Get Presentations Onto Your Website With Slideshare

Posted on 19. Oct, 2009 by .

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Slideshare has been around for some time and is a popular way of uploading your documents and expressing your theories or creativity among other members of this social networking site. You could describe it as a more focused YouTube, maybe. PowerPoint presentations of varying qualities are categorized and can be shared, tweeted, “facebooked” and have [...]

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Speech bubble

Enhance Your Twitter Use With Lists

Posted on 16. Oct, 2009 by .

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Social media phenomenon Twitter is on everyone’s radar screens these days. Never before have we been able to see so clearly into the eyes of friends, acquaintances, others who share similar interests or corporate marketing people. This newfound freedom and openness of communication has really taken us by storm, even though we are only able [...]

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Social Media

Social Media is Growing Fast

Posted on 14. Oct, 2009 by .

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We have said it before and we will say it again – marketers avoid or misunderstand social media at their peril. During a recent survey of men in the key age group 18 to 34, 75% said they spend most of their time online versus less than 20% watching TV, according to lifestyle experts askmen.com. [...]

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Websites

All the Latest Tools to Improve Your Website

Posted on 12. Oct, 2009 by .

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While you may sometimes feel that the world of Internet marketing is reaching a saturation point, there is a lot to be said for this explosive growth. It is not likely that the market will be saturated any time soon given the ratio of people who are just discovering the media on a daily basis, [...]

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Tweet

What is TweepML – and How Can I Use It?

Posted on 09. Oct, 2009 by .

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One of the drawbacks of Twitter is that it still, fundamentally, appears to be unmanageable, especially from the point of view of a detail oriented marketer. While the intent of its developers may well have been to allow people just to shoot sound bites at each other, its interactive capability endears its potential to the [...]

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Giving Advice

Twenty Three Top Tips from Entrepreneurs

Posted on 07. Oct, 2009 by .

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As we interact with entrepreneurs like you on a daily basis, we are often interested in hearing all your stories, be they (hopefully) success stories or tales of gloom and despondency! The very essence of an entrepreneur dictates that you have plenty of tenacity and spirit and many people believe that entrepreneurs are born, rather [...]

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