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    5 October 2009

    online biddingEbay has expanded from a humble start up to a company that boasts revenues of over $7.7 billion and a staff of some 15,000 people. People have just fallen in love with the concept of buying and selling and good old-fashioned auction tactics, around the clock and around the world. Many people have made small fortunes using eBay, which is one of the most visited sites on the Internet and have learned that there are several tips to help you succeed.

    If you’re going to try and engage in a process of successful selling through eBay, you have to understand how the system works. Fundamentally, it is like a giant search engine of sorts where people can enter terminology describing what they are looking to buy and find matching listings accordingly. As such, you must make sure that your listing is correctly optimized initially and is presented in such a manner as to make the purchase enticing.

    If you’re looking for ideas to start off, check out pulse.ebay.com, which is something similar to Google’s Hot Trends and can show you what people are looking for and what is currently selling well within the large variety of category and niche areas available.

    You should always know your product and your customer. Whatever you are selling, take time to look at past results and search for similar items. The information that you discover should enable you to see where you have a reasonable chance of selling at the price that you have in mind and whether there is a fairly good turnover, which will reflect the overall interest.

    When setting up to describe your product, think carefully about your keywords. Do not include only the obvious words, but also secondary keywords or words that people might use when searching for similar products or when using synonyms to search for your exact product. This will help to ensure that many more “pairs of eyes” find your listings and even though they may not have been specifically looking for your product, they may have a general interest and be persuaded to buy.

    Never be tempted to try and sell anything on eBay without attaching pictures. It is true that they tell a thousand words and people always want to see something before they buy it. Again, you can never underestimate the power of visuals and so you should pay attention to making high quality, well defined and professionally presented photographs.

    To match your first class photograph, your description must be enticing. If you are not particularly good at putting together the written word, then you should consider outsourcing this part to professional copywriters. At the very least, if you get some of your postings professionally written then you will pick up good pointers to help you develop your skill over time. Conversely, look at successful eBay sellers and see how they put together their presentations. Remember, just as you would if you were writing an article for publication on the Internet, the description post should be search engine friendly, including the relevant keywords appropriately.

    Always try and give as much information as you can within the description without going overboard. List the origins, the dimensions, your value proposition and even a couple of ideas describing how your product could be used, as a gift, as something which you just cannot do without, etc.

    For those who are serious about selling on eBay, an eBay store is a must. These are very cost effective and will enable you to contain all your products in one place. You will have the additional bonus of increasing your credibility, appearing more professional.

    As people are looking for a comfort factor when they buy online, they tend to look for social proof. This is especially true when it comes to auctions on eBay. You have to earn your reputation, but you should be particularly careful when you start out that you do not attract any negative feedback in any way. Each well handled sale and happy buyer will add exponentially to your reputation and credibility. Avoid even one negative response like the plague and go out of your way to pacify, no matter what the reason.

    While not all buyers and sellers on eBay are looking to create a serious source of income by any means, you can set yourself ahead of many by simply acting in a totally professional manner at all times. Respond to questions promptly, within the same day and make sure that you dispatch your products on time. Be as transparent as possible about shipping, as this can be one of the biggest deal breakers on eBay. Some power sellers advocate trying to include the cost of shipping within your chosen item cost, thereby suggesting that shipping has been included “or is free.” Otherwise, use the most cost effective method that you can, while ensuring prompt and efficient service. When all is said and done, remember to include a thank you note, personalized and genuine, with your shipment. This will go a long way to help you receive those glowing testimonials and build your credibility.

    Are you an eBay power seller?

    Adam Toren

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    12 Responses to Secrets of Successful Selling on Ebay

    1. Barbara Ling, Virtual Coach October 5, 2009 at 3:07 am #

      ebay Pulse is a great resource!

      If you want to know what’s selling well in niches, you can also use Deep Analysis to get a comprehensive overview. It’s a great resource for power sellers.

    2. used tires October 5, 2009 at 3:09 pm #

      I am definitely not a power seller, but I have sold some books, and things like that on eBay, so I have contributed to the eBay Market =D. I sold some books mainly because I could not sell them back to the bookstore (I am a college student). But… I do know of a few power Seller, one in particular that stands out to me is my Economics professor here at college, it’s kinda of funny how he is an eBay power seller.

      Till then,

      Jean

    3. Essay October 5, 2009 at 7:21 pm #

      Google trends tells you what happened in the past and you can forecast your future sales with the help of given graphs. It didn’t knew that ebay has same kinda service. Thanks man. I hope this service is free as well.

    4. Briefcases October 6, 2009 at 1:19 pm #

      Good ebay selling tips. Most people probably do not consider all that goes into becoming a successful ebay seller. The biggest thing is reputation management. You need to maintain high feedback ratings so that future buyers trust you.

    5. handmade holiday gift ideas October 7, 2009 at 10:50 am #

      The bookbyte website gives you an instant quotation on your used textbooks based on your self assessment of the quality. You will find that the rates are among the best offered anywhere.

    6. handmade holiday gift ideas October 7, 2009 at 10:51 am #

      Just pack your textbooks in a mailer and attach the shipping label and mail them for free. They will pay you the cash they quoted within 5 days of you sending the books. You can get the money either through check or paypal and it works out really convenient.

    7. handmade holiday gift ideas October 9, 2009 at 12:00 pm #

      Just pack your textbooks in a mailer and attach the shipping label and mail them for free. They will pay you the cash they quoted within 5 days of you sending the books. You can get the money either through check or paypal and it works out really convenient.
      Sorry, forgot to add great post! Can’t wait to see your next post!

    8. ProBusinessGuy February 16, 2010 at 1:22 pm #

      Im a digitalpoint power seller haha, why doesnt Itrade have a power seller or buyer type of deal. Then i could raise my rates base on the fact im am so well trusted.

    9. sell things on ebay August 1, 2010 at 5:39 am #

      Great advice. I think one of the main reasons people fail with an eBay business, is that they don’t realize it is just that, a business. Approach it like it’s some get rich quick scheme, and your doomed to failure. Commit to it, do your research, and put in the effort, and you can still build a nice little business, even with the higher fees and competition. Your advice is great for getting off on the right track

      Thanks

      M

    10. Dianne Llanos June 28, 2011 at 9:08 pm #

      Good ebay selling tips!! All people probably do not consider all that goes into becoming a successful ebay seller.I will check this everyday so that I am the first person to read about this.

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