Google Analytics is arguably one of the company’s most beneficial tools (and they have many) for Internet marketers. Yet the majority of users hardly scratch the surface when it comes to exploring the true functionality of the tool. It seems that many are just put off by its apparent complexity. This is a great shame […]
Continue readingIn the United States, do we really value the culture of our people as much as we say we do? After all, this is supposed to be a country that was founded and based on a coming together of cultures, a veritable melting pot, as they say. Culture is something that we should all cherish […]
Continue readingSocial media marketing does not have to be rocket science. Many people make it more complicated than it is and tend to shy away from it. They know that they should engage, but still fundamentally do not understand the intricacies and as such, they are missing out on a whole new way of communicating with […]
Continue readingIt’s that time of year again, time to break out the mistletoe, watch the Christmas parade, marvel at the Grinch and eat too much. It all comes around very quickly and soon, with a couple of hiccups and an Auld Lang Syne, we will welcome a fresh new challenge. This is a season for traditions, […]
Continue readingIt’s an integral part of doing business and sooner or later you are going to come across it as well if you are an aspiring entrepreneur. Negative feedback can strike at the heart, especially if you are proud of the work that you do, as hopefully you are! It’s important to understand that, as much […]
Continue reading‘Tis the season for gift giving and rampant consumerism, so why not join into the spirit? With Black Friday & Cyber Monday now behind us, there seems no let-up in the number of special offers available, to try and jumpstart our economy in this traditionally heavy traffic period. As a retailer, you may have been […]
Continue readingSmall business software developer Intuit is doing its bit for the community and the economy by promoting a rather special program called “Love a Local Business.” Each month during the course of the program the company will allocate five local businesses a $1000 prize, or grant as they call it, with one of those five […]
Continue readingWhether we like it or not, business these days revolves around the use of credit or debit accounts and if you’re involved in e-commerce you have to address this situation. It is fairly easy to establish payment procedures using these types of cards for your online business, whether you use PayPal or another authorized reseller […]
Continue readingAs we know, it’s all in the list. List building is so, so important for any online enterprise, as it gives you the opportunity to keep in touch with those ever so fleeting visitors to your site. A workable list building campaign will go out of its way to entice the visitor, offering an unbelievable […]
Continue readingIt’s such a minefield, isn’t it? How do you set foot into the social media world without making mistakes, even if you are the most hardened industry veteran? The question often asked is how do you market using social media? The blunt answer is, effectively, that you don’t! At least you don’t in the more […]
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