Archive for December, 2009
Ask the Right Questions and Get The Most From Google Analytics
Posted on 30. Dec, 2009 by Adam.
Google Analytics is arguably one of the company’s most beneficial tools (and they have many) for Internet marketers. Yet the majority of users hardly scratch the surface when it comes to exploring the true functionality of the tool. It seems that many are just put off by its apparent complexity. This is a great shame [...]
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Can Your Small Business Culture and Values Win You Sales?
Posted on 28. Dec, 2009 by Matthew Toren.
In the United States, do we really value the culture of our people as much as we say we do? After all, this is supposed to be a country that was founded and based on a coming together of cultures, a veritable melting pot, as they say. Culture is something that we should all cherish [...]
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Top Do’s and Don’ts of Social Media Marketing
Posted on 25. Dec, 2009 by Adam.
Social media marketing does not have to be rocket science. Many people make it more complicated than it is and tend to shy away from it. They know that they should engage, but still fundamentally do not understand the intricacies and as such, they are missing out on a whole new way of communicating with [...]
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Have a Traditional Holiday, Not a Traditional Marketing Plan!
Posted on 23. Dec, 2009 by Matthew Toren.
It’s that time of year again, time to break out the mistletoe, watch the Christmas parade, marvel at the Grinch and eat too much. It all comes around very quickly and soon, with a couple of hiccups and an Auld Lang Syne, we will welcome a fresh new challenge. This is a season for traditions, [...]
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Don’t Let Negative Feedback Bring You Down
Posted on 21. Dec, 2009 by Matthew Toren.
It’s an integral part of doing business and sooner or later you are going to come across it as well if you are an aspiring entrepreneur. Negative feedback can strike at the heart, especially if you are proud of the work that you do, as hopefully you are! It’s important to understand that, as much [...]
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Win Sales with Holiday Offers
Posted on 18. Dec, 2009 by Matthew Toren.
‘Tis the season for gift giving and rampant consumerism, so why not join into the spirit? With Black Friday & Cyber Monday now behind us, there seems no let-up in the number of special offers available, to try and jumpstart our economy in this traditionally heavy traffic period. As a retailer, you may have been [...]
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Love a Local Business with Intuit
Posted on 16. Dec, 2009 by Adam.
Small business software developer Intuit is doing its bit for the community and the economy by promoting a rather special program called “Love a Local Business.” Each month during the course of the program the company will allocate five local businesses a $1000 prize, or grant as they call it, with one of those five [...]
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Don’t Give Up on Your Customer if Their Payment Card is Declined
Posted on 14. Dec, 2009 by Matthew Toren.
Whether we like it or not, business these days revolves around the use of credit or debit accounts and if you’re involved in e-commerce you have to address this situation. It is fairly easy to establish payment procedures using these types of cards for your online business, whether you use PayPal or another authorized reseller [...]
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Put the Customer First, Even When They Are Leaving You.
Posted on 11. Dec, 2009 by Adam.
As we know, it’s all in the list. List building is so, so important for any online enterprise, as it gives you the opportunity to keep in touch with those ever so fleeting visitors to your site. A workable list building campaign will go out of its way to entice the visitor, offering an unbelievable [...]
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Making Mistakes with Social Media
Posted on 09. Dec, 2009 by Matthew Toren.
It’s such a minefield, isn’t it? How do you set foot into the social media world without making mistakes, even if you are the most hardened industry veteran? The question often asked is how do you market using social media? The blunt answer is, effectively, that you don’t! At least you don’t in the more [...]
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Top Hits on Microsoft’s Bing
Posted on 07. Dec, 2009 by Adam.
In order of importance, here are the top Bing trending topics of the year: 1. Michael Jackson 2. Twitter 3. Swine Flu 4. Stock Market 5. Farrah Fawcett 6. Patrick Swayze 7. Cash for Clunkers 8. Jon and Kate Gosselin 9. Billy Mays 10. Jaycee Dugard No real surprises for the number one, sad news [...]
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Why You Should Be Blogging
Posted on 05. Dec, 2009 by Guest Post.
The power of the internet is something any entrepreneur can appreciate. Anyone can now take an idea and turn it into a living and breathing thing with minimal start-up costs and resources. Not only can you launch a product or service right from your own home, but thanks to what some have called the social [...]
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Google Looks to Expand its Mobile Advertising Presence With the Purchase of AdMob
Posted on 04. Dec, 2009 by Matthew Toren.
Google is on the acquisition trail again, announcing recently that it has purchased AdMob, a mobile advertising firm for a cool three quarters of $1 billion. Google is most definitely investing in the future of mobile marketing, touted as the next significant development in the future of Internet browsing. AdMob, being the world’s largest mobile [...]
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Twitter Corporate Tools By the End of the Year
Posted on 02. Dec, 2009 by Matthew Toren.
Twitter executives have indicated for some time that they are getting ready to go after some revenue making opportunities for a change, as they roll out what they promise will be a more robust, commercially orientated version of the platform. Their monetization plans have long been questioned as the micro-blogging site seems to grow in [...]










