Archive | January, 2010
Marketing Outside the Box
Want to create a buzz and get people talking about what you’re doing? How about doing the opposite of what people expect. Many people call this thinking outside of the box and this is where your right brain can definitely come into play. This is where you should start saying “why not” instead of “don’t... Read More
Understand Your Traffic Streams
If there is one thing that we would like you to take away from this blog post, it is that you cannot use generalizations when it comes to tracking and testing your marketing efforts. You really need to understand where your traffic streams are coming from and micromanage each stream, effectively, if you want to... Read More
Be Different and Stand Out
As an entrepreneur, how often have you tried simply tinkering with your price to see if you can gain just a little bit of advantage over your competitors? Truth be told, this is how we all tend to think at first reaction, as the almighty dollar always dictates a biased decision. But of course it... Read More
What to Expect From Social Media Marketing in 2010
If 2008 was the year of beginnings and 2009 was the year of revelations, then 2010 is likely to be the year when social media marketing finally reaches its stride. It’s all about connecting and the opportunities for organizations that truly embrace the idea of social marketing are almost limitless. In fairly short order, the... Read More
Be Prepared for Publicity Successes
They say that you should be careful what you wish for and many small-business operations have learned the hard way when they seek media publicity without being adequately prepared. It simply makes no sense to crow about your potential, or how your operation could solve all the world’s ills, if you’re not prepared for a... Read More
A Charity Raises Money for Haiti Through Text Message Campaign
We were all shocked and saddened to hear of the events in Haiti. This poor country never seems to catch a break. In hurricane season it always seem to get a hit from a major cyclone and this can lead to plenty of damage, destruction caused by flooding and an awful number of casualties and... Read More
Online Marketing Trends for 2010
We’re often asked where we see trends emerging and especially at this time of year, with a virtual clean slate ahead of us. 2009 was certainly a revealing year and if nothing else, helped to show us how Internet marketing is here to stay, as the industry in general trended upward during the brutal recession.... Read More
Realize the Potential of New Media
New media surely isn’t new anymore, although if it is new to you, you are in danger of getting behind the curve. In the space of only a few years the power of the Internet has exploded like an ancient volcano, tending to cover a company’s well honed marketing structure with molten lava or ash.... Read More
Is the iPhone or Blackberry Better for Business?
Before Apple burst onto the scene with the iPhone and changed mobile communications as we know it, Blackberry, as perfected by Research in Motion, RIM, dominated the business world. You simply had to have a Blackberry in hand if you wanted to be taken seriously as a business executive and the organization ably stood up... Read More
A Picture Tells a Thousand Words
When you see some of the most creative infographics around today, it’s little wonder that they say that people skim through webpages, focusing on graphics, rather than getting themselves absorbed in all the text. This should tell us all a story, as while the written word is certainly always “king” as we know, if we... Read More
Send Money with Paypal and Facebook
PayPal has become pally with Facebook recently and you can now send money to people right from your Facebook site. All you need is your e-mail address and PayPal takes care of all the rest. Here is the link to the PayPal page within Facebook where you can get started. It seems that Facebook is... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
