Realize the Potential of New Media
Posted on 13. Jan, 2010 by Matthew Toren in Internet, Websites
New media surely isn’t new anymore, although if it is new to you, you are in danger of getting behind the curve. In the space of only a few years the power of the Internet has exploded like an ancient volcano, tending to cover a company’s well honed marketing structure with molten lava or ash. In the face of the new media onslaught, you should not try and desperately dig out your old marketing plans from underneath all those layers of ash, but you should embrace the potential and understand that we are now doing business in a very different world.
Traditional forms of media, print ads, television, radio, cold calling, promotional gimmicks and the like will all have their place in our future, but they must not be front and center anymore. It doesn’t matter what kind of business you have, whether it is traditionally a complete “bricks and mortar” style operation, you must now have an online presence and a proactive one at that.
It is somewhat ironic that a medium as “faceless” as the Internet has in many respects turned us all into more personable and identifiable business people. The advent of social media means that there is now a human face to the corporate body and each organization should ensure that it engages social media this way. Never forget the social element, even though you are primarily focused on doing business. You may have a corporate persona, but people want to know about the human side of the business now.
Put every effort that you can into designing your website well. You must be super targeted when it comes to your keywords, the way that you describe your business. In a highly competitive business environment you need to set your organization apart and must focus on specific or long tail keywords and keyword phrases. Construct your website and optimize it so that your business stands out among its competition. Everything points back to your company website from a marketing perspective.
While your corporate website should adequately reveal who you are, what you do and why people should buy from you, including the ability to do so (a sales funnel), you should also have an educational and informative site for your business, through the maintenance of a top-quality blog. This is your opportunity to show just how much of an expert you are in your niche and don’t hold back when it comes to giving good advice, education or information. Your objective here is to reveal that you are “good guys” and that people should trust you, ultimately, to buy products or services to help assuage their needs.
Interact with social media platforms and do it well. You should have a Facebook page for your business, a Twitter presence, even your own branded YouTube where you show videos of products, services, solutions – video is a hot medium these days. Set aside time to maintain your social presence on a very regular basis. Don’t just set it up and believe that you have done everything you need to. These platforms and channels can work well for you, if you work at them.
Create good content, regularly and distribute it for maximum marketing effect. Once again, the more that people begin to realize that you know what you’re talking about, through the provision and distribution of such targeted content, the more they will believe that they should trust their hard-earned dollars to you when it comes to buying your associated products or services.
Are you still digging ash, or engaged?
Matthew Toren
Popularity: 3% [?]
15 Responses to “Realize the Potential of New Media”
Leave a Reply
Read this fantastic interview with one of the most respected & successful internet marketers to date...
Entrepreneur, bestselling author and public speaker Seth Godin is interviewed by Adam Toren...
Find out a little more about the founder of Pembridge Partners - the experts in business growth...
Great advice and an inspiring interview from a young entrepreneur straight out of Yale College...
- Chicago condos
- tungsten rings
- Web Design
- Platinum Wedding Bands
- Bamboopink of JudeFrances Launching now
- Promotional Products
- Promotional Products
- Custom Logo Imprinted Promotional Products
- JG Wentworth
- promotional items
- Promotional Pens
- ceramic wedding bands
- Payday Cash Advance Loans
- Promotional Products & Corporate Gifts
- settlements
- Marketing Internships
- Personalized Pens
- Cash Advance
- Search Engine Marketing
- Business Opportunities
- Add Your Link Here
Essays
13. Jan, 2010
Twitter is the most important media at the moment for web promotions. I wonder what comes next in 2010.
Suzanne Wells
13. Jan, 2010
I get quite a bit of traffic from social media sites, but it does take time to work them and learn the rules of engagement. Social media marketing is the kind of thing you can hire out to someone in the Philippines for $4 an hour so that you can concentrate on income producing activities. Thanks for the post – I am loving your blog!
Walter
13. Jan, 2010
The internet and the new face of marketing is overwhelming. But as you said we must adopt. Though the initial effort may not be easy, dedication to learning can bring us a long way. :-)
Consolidation School Loan
13. Jan, 2010
Indeed, I am amazed how quickly things move in the internet age, and looking forward, I wonder what the internet will look like in 2050… does anybody have any clue? I think we are moving too quickly to even have an educated guess at that!
Free Autoresponder
13. Jan, 2010
Yes, they can bring traffic.
No, it’s not alway targeted and converting as you may think.
Yes, you can improve this conversions if you focus on the relashionships you can build on these sites.
Minnesota DJ Services MN DJ
13. Jan, 2010
I started using twitter just for SEO but I am really finding information and people that help my website.
shlema
13. Jan, 2010
The internet and the new face of marketing is overwhelming.
Thanh
13. Jan, 2010
I think this is perfectly illustrated by the relief effort towards Haiti in the recent days. My gosh – it’s like organizing thousands of people to donate/help in a blink of an eye. This post should be titled “Realize the Power.” It’s no longer a potential, the power is being exercised.
Forget about 2050 –things are really happening right now! Just search for Haiti on Twitter.
Suzanne Wells
15. Jan, 2010
I can’t fathom what the internet will be like in 2050. I am wondering if any of us will be around to find out!
Umbro England
16. Jan, 2010
for me it’s a bit scary! I spent a lot of time learning seo and now it looks like social media is the big thing ufffff
dian
18. Jan, 2010
The internet of 2050 they have more powerful resources what we have today.
oyun
26. Jan, 2010
Thanks for the post – I am loving your blog!
handmade holiday gift ideas
10. Feb, 2010
Then it focused on video and computers which allowed very advanced market segmentation and “desktop publishing”. Now that’s old news. Today the internet and cell phones are on the edge.
handmade holiday gift ideas
10. Feb, 2010
what alot of younger people today may not be aware of, is there were places for electronic transfer of information before the internet became commonplace.