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    15 January 2010

    Marketing TrendsWe’re often asked where we see trends emerging and especially at this time of year, with a virtual clean slate ahead of us. 2009 was certainly a revealing year and if nothing else, helped to show us how Internet marketing is here to stay, as the industry in general trended upward during the brutal recession. While many organizations may have reduced their total marketing spend, the ratio of funding allocated to online initiatives markedly increased.

    While economists and other soothsayers predict that the business world will aim for solidity and cautious growth during 2010, it is worth keeping an eye on the emergence of certain trends to help you plan your online and Internet marketing endeavors through the months ahead.

    Video is a very strong online medium and should be incorporated in your plans as soon as possible. While a picture tells 1000 words, a video can be even more powerful and if you portray the right message to the right people, you can end up with a significantly enhanced return on your video marketing investment. Don’t just create videos outlining what you do or why, but show real-world examples of how you can benefit the potential client and make sure that your creations are adequately marketed. It’s no good just showing these videos on your website home page, you should create a YouTube channel or go for more detailed video marketing, using one of the many great services available to you online.

    Mobile marketing is certain to take significant steps forward in 2010. We have seen recent moves by Google to incorporate mobile advertising platforms and to help them increase their long reach into our smartphone fueled worlds. While it’s not necessarily time for you to run out and purchase your “dot mobi” domain name and associated web presence, keep an eye how your clients and potential customers interact with their mobile devices. This is without a doubt going to be a very dynamic environment this year.

    Social media will continue to carve its own important niche in the marketing world and by the end of the year will have gained even more relevance. We hope that it will not be called “new media” by that time and that each of you will have a concerted, interactive presence and be clear about your objectives.

    In the world of search engine optimization, micro-targeting is the next big thing. Search engine algorithms are becoming so smart, so dedicated to providing webmasters with workable results, that it will pay you well to ensure that your site, blogs and all online properties are highly optimized from a content perspective. More than ever, fresh content will be required and it must be good content, too.

    While talking about trends, look at Google Trends frequently. At the time of writing, two of the top three hot trends are internet – related: the new Google Nexus One phone and the rumors swirling around the Apple iSlate tablets.

    Matthew Toren

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    19 Responses to Online Marketing Trends for 2010

    1. Suzanne Wells January 15, 2010 at 4:55 am #

      I use Google Trends frequently – it is even a great way to identify demand for products you can sell on eBay or Amazon. By the way, you have the coolest images on your blog. Where do you get them?

    2. Bidet January 15, 2010 at 11:09 pm #

      I agree with the mobile market becoming a big thing in 2010, it will be a great platform to get your brand out there. Alot more Apps will come out for both the Android and the Iphone

    3. Kevin Chong Kok Sing January 16, 2010 at 1:07 am #

      Great information as always!Will definitely put these pointers to use.

    4. Kevin Chong Kok Sing January 17, 2010 at 7:53 pm #

      This is a great idea.

    5. Keith | Need Information January 18, 2010 at 8:06 am #

      I like Google Trends as well, I use it more for keyword research than anything though.

      Also, video is going to be something that will really make a difference this, I agree with you on that, if you aren’t doing video of some sort, you should be! (I plan on implementing screencasts into one of my sites in the near future!

    6. Charles Mcduff January 18, 2010 at 11:03 am #

      I think it will take longer for the economy to gain solidity in all aspects rebound from ever climbing national debt will cause the economy to dip yet again before it indefinitely climbs

    7. Web Your Name® January 18, 2010 at 11:18 am #

      Web Your Name® is all about trends and analyzing statistics to reach the TOP 10 on Google. People who fail to accurately analyze and assess what is being searched for online are not helping their clients. A marketing company must utilize all of the tools and resources out there to become successful. I also like the fact that your blog is a nofollow blog and not one of these obsessive comment lovers.

    8. Legitimate Work From Home Jobs January 18, 2010 at 11:40 am #

      You made some very good points regarding developing a video to market your business or product. Stress how your customer will benefit from your product – just as in a job interview.

      Thanks for reminding me of Google Trends. I have used it in the past in an attempt to gain ideas, but forgot all bout it – until now.

    9. handmade holiday gift ideas January 18, 2010 at 12:04 pm #

      User goes to and begins to order mystery books but decides to abandon. Later an amazon ad can be shown to user promoting other mystery novels with a discount.

    10. Web Design Beach January 18, 2010 at 4:12 pm #

      I agree, horizons will slightly move to mobile devices, but not enough to make so big and noticeable trends.

    11. Laptop Briefcases January 20, 2010 at 4:33 pm #

      I think the mobile trend will depend a lot on what niche(s) you target. While not many people will use their cell phone to read up about latest agriculture practices, they will definitely flock to social media sites, technology sites and sites aimed at a younger demographic. So if you happen to be in a niche where people are likely to access your site using a cell phone, it is not something that should be ignored. With better phones constantly being released, mobile traffic is bound to increase.

    12. Handicapped Shower January 21, 2010 at 4:51 am #

      Really an informative post for me.Thanks:)

    13. Umbro England January 21, 2010 at 10:41 am #

      What I’m doing is checking the new hot products on amazon every day and then checking the keywords on google insight and if it’s good I try to buy a domain with the exact keyword

    14. Antalya January 21, 2010 at 7:32 pm #

      I use Google Trends to. it is even a great way to identify demand for products you can sell on eBay or Amazon. Where do you get them?

    15. tattoo kits January 24, 2010 at 9:36 am #

      we live in exciting times!

    16. won January 24, 2010 at 11:28 pm #

      I also used a google trends. Very interesting content thanks for sharing.

    17. vektör January 25, 2010 at 2:09 am #

      Really an informative post for me.Thanks:)

    18. oyun January 26, 2010 at 7:37 am #

      …if you happen to be in a niche where people are likely to access your site using a cell phone, it is not something that should be ignored. With better phones constantly being released, mobile traffic is bound to increase…

    19. Handicap Showers January 7, 2011 at 11:00 am #

      Would be great to have a review of this post again to see how accurate it was.


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