How to Make Your Facebook Page Work!

Posted on 21. May, 2010 by in Internet, Social Media

facebook-logoGetting visitors to your Facebook page isn’t that hard.  Using basic Social Media techniques, connecting with people – on Facebook as well as Twitter and anywhere else you can – will get people visiting your page.  Once they get there though, the trick is to get them to keep coming back.  Facebook, like all social media, is about interaction and building relationships.  So to make the most of it, you’ve got to grab and hold people’s interest long enough and significantly enough so that they want to interact with you and your company.  How do you do that?  Glad you asked!  Below are 5 ways to make sure your Facebook page is working hard for your business.

1. Say it with pictures. People love to look at pictures, so use them to tell your story.  If you have a store or products, take pictures of them and post at least weekly.  If your business is just you – if you’re an expert and are blogging, writing, speaking, etc. – then post pictures of yourself doing what you do.  One great idea, if it suits the kind of work you do (restoration, web design, cleaning, etc.), is to post before and after pictures of your work.  Posting pictures regularly will help your fans get to know you, and you’ll be able to showcase your work too.

2. Say it even better with video. It’s no secret that if people love pictures, they really love video!  So take the picture idea, and turbo charge it by adding videos to your Facebook page.  Keep them short (3 min or so), and make them informative, fun, and instructional.  Remember, the goal is to get people coming back.  If you post videos that help or entertain, you’ll accomplish that goal.

3. Create a custom landing page. In case you haven’t heard, you are now able to create custom landing pages for your business.  This tells your page visitors you’ve got your stuff together and gives them an overall positive impression of your business – if it’s done right.  To make sure it’s done right, you have a couple of options.  You can learn FBML (Facebook Markup Language), or you can hire it out.  If you know HTML, you can probably learn FBML, but if you don’t want to take the time or aren’t interested in learning it, check out sites like Are We Connected or Social Identities.  For a great example of what a landing page can look like, check out Vaynerchuck’s page at Facebook.com/gary.

4. Offer something special. Any time you can make people feel like they’re part of an exclusive club, you’ll get people wanting to be in on it.  So consider offering sneak previews or discounts exclusively to your Facebook fans.  This definitely gives them a reason to keep coming back.  Not only that, but they’ll be likely to pass on your page to their friends.  People love sharing the inside scoop!

5. Engage! This is probably the most important tip of all.  Again, social media is about engagement, interaction, and building relationships.  So monitor your Facebook wall and engage with your followers.  If someone asks a question, get on it right away.  If someone posts a compliment or (God forbid) a complaint, address it appropriately.  The more people see you being a part of the conversation, the more they will want to jump in.  And if you can make it light and entertaining, many will just come to watch.  But don’t think that’s not valuable.  People who start out as observers often end up as buyers!

Remember, these pages are a great marketing opportunity – if they’re used properly.  So there you go.  Five fairly easy-to-implement ideas to make sure your business’s Facebook page is all it can be.  Do you have a Facebook page for your business?  Share it below.  We’d love to take a look!

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16 Responses to “How to Make Your Facebook Page Work!”

  1. Nancy

    21. May, 2010

    our facebook page – http://www.facebook.com/dplandscape?ref=ts

    Reply to this comment

  2. Paris Hotel Boutique

    21. May, 2010

    Great, informative post! I haven’t done the custom landing page yet, but hope to do so. I find that once you get beyond a number of followers, they grow pretty rapidly. Here is my page; http://www.facebook.com/ParisHotelBoutique

    Reply to this comment

  3. Gareth Rees

    21. May, 2010

    All good solid tips here. The power of a great landing page really is crucial to a successful page.

    Reply to this comment

  4. Credit Girl

    21. May, 2010

    Cool! Yeah, many businesses now have facebook pages because it’s a really good way to connect. And I’m sure updating it often will keep your customers/fans in the loop.

    Reply to this comment

  5. Samantha Milner

    22. May, 2010

    Hi guys,

    I’m on Facebook socially. I have not yet venture off into putting my Business on there. But after reading this Blog I’m now thinking about getting a Page specifically geared to my Business. Thanks for sharing.

    Kind regards,

    Sam
    X

    Reply to this comment

  6. Kelvin Forex Indicator

    22. May, 2010

    I have a facebook page and I miss out on the part of posting pictures. Maybe I should try this out later on.

    Reply to this comment

  7. Alex Dropshipping

    23. May, 2010

    There are a lot of ways to advertise or promote something and one of the available source is from Facebook. A lot of people are using Facebook and that is why it is one of the best way to promote something. The only problem is that people are having a hard time in creating a good Facebook page that is why they are having a hard time convincing or attracting people. This is a great article for people who have their own Facebook page! It would really help a lot of people understand what is needed to be done.

    Great Article! Thanks!

    Alex

    Reply to this comment

  8. Andrew@BloggingGuide

    24. May, 2010

    Great tips. I am interested to learn fbml…it would be great if I can create my own custom landing page.

    Reply to this comment

  9. Credit Girl

    24. May, 2010

    Another thing that is important that I just remembered while on Facebook today is to make sure you list your other networks. For instance, if you’re also active on Twitter or LinkedIn, you can have your friends on facebook follow you on those networks as well.

    Reply to this comment

  10. Web Opportunities

    25. May, 2010

    Nice article, I have a facebook page and I will use some of these tips. I would like to ask if someone knows how the SEO of a facebook page can be improved, and as a result rank better in google?

    Reply to this comment

  11. Francine Gardner

    26. May, 2010

    Such an interesting article. I will subscribe from now on. I have a website Interieurs.com, started a blog last year fg-artdevivre.blogspot.com and now just developed a face book page Interieurs-New York. These new marketing tools are so time consuming but I am trying to embrace these new mediums, especially the face book and the blog, as we have had the website for a few years now. Once thing I never want to do is wate reader’s time and try to be informative as well as photography driven. Would love to hear your comments as I am striving to have the face book and the blog be a creative source for the readers….would like to work on an on line magazine next…

    Reply to this comment

  12. Nick Page

    01. Jun, 2010

    Hi

    I’ve been looking for a way to improve our feeble offering on F/B…..many thanks!

    http://www.facebook.com/home.php?#!/pages/Oasis-Travel-Pty-Ltd/9157241644

    Reply to this comment

  13. Tim

    09. Jun, 2010

    btw.. there are facebook page templates already! created especially for the FBML application.. not much of them though.. for instance here – http://www.flashmint.com/show-type-facebook.html

    Reply to this comment

  14. PrezziesPlus

    24. Nov, 2010

    Thanks for this. I used FBML to create a custom landing page for my site and took screenshots of my website to fill up the landing page, including all our latest products. Plus if you click on the page it takes you to our website. Take a look http://www.facebook.com/prezziesplus I’d be interested to know what you think. I’m not brilliant at html coding either, but managed it relatively easily, so if I can I’m sure you can too!
    I hope to develop it more in the future and utilise everything Facebook has to offer to make our business grow.

    Reply to this comment

  15. M.Akif

    19. Feb, 2011

    Cool!
    Thismy facebook page http://www.facebook.com/makifdotnet

    Reply to this comment

  16. raul - como perder barriga rapidamente

    22. Mar, 2011

    until now facebook advertising served to me to drive traffic and sell the same page facebbok slip

    Reply to this comment

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