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  • BBC’s Technology of Business – Fashion Playing Catch-up

    11 November 2010

    What do you do when your industry has taken longer than most to jump on the Internet technology bandwagon?  If you’re in the fashion industry, you play catch-up – and then some!  Fashion might have taken longer than some to embrace the Internet, but they’ve come a very long way in a short time.  The video below explores the remarkable transformation and what lies ahead for fashion in the high tech realm.

    What do you think? Share your comments on this piece in space below.

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    One Response to BBC’s Technology of Business – Fashion Playing Catch-up

    1. Luke Etheridge November 11, 2010 at 10:16 am #

      Personally I think that no matter what market you are in, you MUST use the internet to leverage your bottom line by enhancing brand awareness and making your product more accessible.

      The popularity of internet shopping grows year by year and it is only a matter of time before high street shopping is completely phased out by the internet.

      I agree that you need to keep your brand exclusive in the fashion world but they already do that with there pricing structure.

      Your pricing will dictate how exclusive you are, just by bringing something to the internet, it does not devalue the product it just makes the product more accessible to the same demographic that would be walking into your shop.

      Great video and I agree – NOW is the time to get on the internet. 10 years ago it was harder and messier but with recent advances in technology a website is a must-have!

      Cheers, Luke

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