What Self Confidence Can Mean to Your Business

By on November 17, 2010

Self Confidence in BusinessWhile building a successful business, having to fight your fears is certainly no walk in the park. Those fears might include: the fear of making the wrong decision, fear of success or failure, fear of people following you, fear of people not following you, etc. These will work against you and actually hinder your abilities.  Fearing these things can be a wedge between you and the successful, profitable business that you’re striving to create.  But there is a way to counter your fear! Having a high level of self-confidence will make you a match for any fear or challenge that comes your way!

Here are some ways that your business will benefit when you have self confidence:

You will go above and beyond

How do you attain true success? By having the perseverance to keep plugging along when it would be much easier to simply give up.  The majority of people get about 90% of the way through a mission-critical task before they decide to either finish it or to give up. Sometimes it’s okay to go ahead and call it quits at the 90% mark. If you want to create something extraordinary, though, you can’t ever settle for less. The last 10% is where the magic can really happen!

Hanging on and doing whatever it takes to go above and beyond is what separates the good from the outstanding.

You will do what really matters

Do any of these examples sound remotely familiar?

  • They won’t like it, so I can’t do it.
  • This problem is just too difficult to deal with.
  • They expect me to be a genius.
  • This is how it’s always done, so this is how I need to do it.
  • I’ve got to be as professional as possible.

This is a very small sampling of rules you may have placed on yourself, or may currently be placing on yourself.  Whether these examples apply to you or not, certainly you’ve got a lot of expectations about things you can and can’t do.  Perhaps there are even things that you think you should or shouldn’t do. On top of that, you’ve got expectations of what others can and can’t do, and should and shouldn’t do. Worst and most mind-numbingly confounding of all, you’ve got expectations of what everyone else expects of you!

Being truly successful comes when you engage in the things that matter to you and then take continued, meaningful action. The only way this is possible is if you push aside the set of rules and expectations that actually work against you. Push the rules that don’t make sense to the side.  Make a strict decision to take on something which has personal meaning to you, and is on your own terms.

You will make better contacts and connections

Few would say that meeting people and building relationships is easy.  But, relationships are undoubtedly what build the greatest businesses.  Unless you move past your relationship worries and give yourself room to make sure you’re doing it in ways that work, you and your business will suffer as a result.  You may find yourself pulling back from meeting new people because you’re scared of being judged or rejected. You may even second-guess yourself.

Having natural confidence means that there is no reason to worry about having approval from other people. Beyond common manners and courtesy, don’t fret about how you’re coming across to others. With self confidence, you’re able to naturally connect with others by giving them the very best of yourself.  Not in an arrogant, flashy, obnoxious kind of way, but rather in a way that will honor you, who you are, and your abilities.

You will finally be able to say, ‘No’ to people

We’ve all said “yes” to something because it was so much easier than causing a conflict by saying “no.”  We usually do this in situations when we want to make someone else happy or because we think it is expected of us.  The truth is that there is only so much of you to go around.  Any time you spend on one thing means that it is time you are not spending on something else.  Making truly deliberate and enlightened decisions about how you spend your time is the key. Make your decisions based on your priorities and values rather than letting your insecurities lead you.

You will not be overly focused on success

Naturally, we all want to succeed in whatever we’re pursuing.  Otherwise, we wouldn’t be doing it, right? What if the focus you have on success is actually getting in the way rather than helping you? How do you measure success? It can mean so many different things to different people. If you are certain of what real success means for you, that’s terrific, but you are definitely in the minority.  So many of us choose an idea of success based on things that we’ve patched together from what we’ve read, observed, and thought.

Success can come and go just as easily as failure does. That being said, shouldn’t you base your self-worth on the way you play the game rather than the outcome?  Rather than just chasing after your idea of success, take meaningful action.  When you do this, amazing things can happen. You will dramatically increase the chances of achieving real success in your business ventures.

The bottom line is that once you have the confidence to trust yourself to make decisions, you will no longer need to beat yourself up, retreat, or reinforce negative self-images when something doesn’t go as planned.  You will be ready to make the next decision in a confident way, and be totally okay – no matter what the outcome is!

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Adam Toren

About Adam Toren

Adam Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.


  1. Guts N Glam

    November 17, 2010 at 12:22 pm

    this is so true. self-confidence is really a must in entrepreneurship. you can never sell or convince other people if you have a little or no confidence at all, because it will surely show. when things doesn’t go your way or as expected, take it as a lesson, it’s always nice to learn something new. and it will just add up to your confidence.

  2. Jeff Corbett CEO Corb7.com

    November 17, 2010 at 11:02 am

    “Success can come and go just as easily as failure does” This is a great quote. Self confidence is everything in business. Good article!!

  3. Morgan

    November 17, 2010 at 3:13 pm

    Another great article!! Self-confidence can also help ignore the haters, if you happen to have any (which most people do in some form or another). Because when those haters go at it, you can have the self-confidence to say, “I know what I’m doing is good because I’ve made good decisions.”

  4. Fredrick Nijm

    November 17, 2010 at 11:02 pm

    Really great article. Thank you for taking the time to write it. There is no doubt it is all about confidence in yourself, in your dream, and in the vision you set for your company. Don’t shy away from what you believe you can truly accomplish.

    • Luke Etheridge

      Luke Etheridge

      November 18, 2010 at 3:38 pm


      On the exact same wave-length as you mate! Confidence is everything in business and is certainly the key to success and achieving your goals.

      Apply 100%, reap 100%!



    • Luke Etheridge

      Luke Etheridge

      November 18, 2010 at 3:41 pm

      P.S. Fredrick would you like to be interviewed for Blogtrepreneur? I’m sure our readers would love to hear about your story and your background 😉

      Let me know buddy!


  5. Luke Etheridge

    Luke Etheridge

    November 18, 2010 at 3:36 pm

    Wow! This article stands out for me personally buddy! – I LOVE the bit about being able to say ‘No’ to people.

    This is something which I have struggled to do in the past and for the exact reasons you have highlighted; trying to please somebody else. I have learnt now that if something is going to sway me away from the more important tasks in hand, it can wait because otherwise you will never complete anything and it will just take longer to find success.

    Again, I love this kind of article buddy – EXACTLY what aspiring entrepreneurs need to be reading to boost their confidence, because I know it has certainly boosted mine! 😉

    Thanks mate,


  6. Douglas (business opportunity)

    November 25, 2010 at 1:39 pm

    You must believe in yourself and your product and self confidence will radiate this

    • Luke Etheridge

      Luke Etheridge

      November 25, 2010 at 3:02 pm

      Douglas, thanks for the comment man!

      I COMPLETELY agree with you there buddy – I have found that if you start to have a negative attitude towards your online business (or anything else for that matter) then success will not come to you.

      Stay positive, believe and fight those negative thoughts with relentless enthusiasm and success will come a knockin’

      Cheers man,


  7. jonathanfigaro

    December 3, 2010 at 1:36 pm

    Self Confidence, as I like to call it is, ” the swag from inside.” Its the way one carries him or her self. I remember when i thought i had confidence, but didn’t.

    It took time to cultivate but after a fews mind mantras and action steps. Oh yeah, can’t for get visualization, to became, confidence. It took time like all things do, but i did it. You can do the same…Great post ADAM!!

  8. Shagun Bagga

    January 3, 2011 at 12:52 pm

    Yes, Self confidence is a big part of being successful in every aspect of life and when it comes to your business, it is THE most important thing.

    You have to have confidence in yourself and as said not be afraid to do things that have not been done in the past because nobody else had the confidene to think it would work.

    Thanks for writing this article Adam!!

  9. Steve Eungblut

    May 11, 2011 at 3:02 am

    Great article Adam. I agree that self-confidence is the foundation for success in business. This is particularly true in the world of B2B selling. If a sales professional selling to a large organisation lacks self-confidence or self-esteem, it immediately puts them at a disadvantage throughout the sales process. Sales professionals and business owners alike must think positively and sell either themselves or their products/services (after having ascertained the client’s needs, desires and external pain points), which requires a great degree of self confidence, planning and motivation. I teach this in my sales training courses and the results are fantastic. Keep up the good work!

  10. My Second Million

    April 23, 2013 at 12:46 am

    Another way to get over self limiting thoughts are to have the attitude of

    ‘This is who I am. This is what i do. If some people like what I do, that’s fine by me. If anyone doesn’t like what I do, I won’t miss them or worry about getting their approval. I don’t need them anyway.’