Email Marketing Strategies Your Recipients will Respond to
Posted on 26. Nov, 2010 by Guest Post in Blogging, Internet
If you create a powerful Internet marketing campaign, you can go a long way to growing your business through using email marketing. It is a tool that every entrepreneur should seriously consider. Many businesses are shying away from traditional email marketing because they feel that it is outdated. However, regardless of how popular social media has become, targeted emails seem to result in much better conversions and are probably not going away anytime soon.
The problem is when marketers are tempted to use their Internet marketing strategies a little too aggressively. In the end, spam artists only destroy their own reputation and may not even get anything out of it in the short run. There are a few principles that entrepreneurs should always use when putting together an email marketing strategy that their target customers are likely to respond to.
Many Internet marketers are looking for the line they shouldn’t cross as they develop their email marketing strategy. Unfortunately, there are many shades of gray and it is not always clear if an email may be classified as spam. However, you can work hard to minimize the chances of your message being flagged.
First of all, it is always a terrible idea to send an email to an unwanted recipient. We need to occasionally remind ourselves of the obvious, because entrepreneurs often make very foolish mistakes. While you can’t be sure how your message is going to be received, you have to at least exercise your best judgment. If you think that they want to be contacted, they probably won’t flag you for spam even if they aren’t really interested in your product.
It is also important to build trust with your recipient within the body of the email. This doesn’t only mean being clear and honest about your services. You also should include your personal contact information so that your readers can feel like they are talking to a real person. Always remember that you can never predict how someone is going to respond to your message and even the most well intentioned email could be flagged as spam. Making the effort to build trust with your reader will lessen the chances of that happening.
Another good way to target your recipients and reduce the chances of being flagged for spam is to think carefully about the nature of the people you are going to be contacting. People who are interested in learning more about a particular topic (such as those who have expressed an interest in it or asked a question on a social network or forum) will probably be pretty open to carefully prepared emails on the topic. On the other hand, if you are selling a product that has traditionally gotten a bad reputation due to unethical marketing tactics of other entrepreneurs, your readers are more likely to be suspicious or even openly hostile towards you.
Email marketing is tricky, but it can be very rewarding. If you choose to use email marketing, make sure you carefully construct your strategy so that it will work in your favor rather than undoing all of the other work you put into your branding development.
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With Aweber you can start building your list of subscribers using their ‘easy to create’ website sign-up forms (like the one in the top-right of this page), start promoting to your list with Email Newsletters, set-up a series of Autoresponders (automatically deliver emails to your list) and track your emails with ‘easy-to-use’ Web Analytics. Click Here to get started today for just $1!
About the Author: Kalen Smith is the founder of Engineer-a-Business, a provider of business-to-business services and informational products for developing technology businesses. Read more about Kalen here.
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7 Responses to “Email Marketing Strategies Your Recipients will Respond to”
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Pete Carr
27. Nov, 2010
Hi Kalen,
My list is 100% double opt-in. They sign up for my weekly newsletter, so I make sure that, that is what they get. Sometimes I will send a email to promote a product, if I use it myself or have at least tried the product to test it.
They are my readers/subscribers, and I don’t want to lose them. Also I have found that reminding them that they can unsubscribe at anytime helps. Keeps the trust.
Pete
Morgan
29. Nov, 2010
Nice tips! I always suggest that people just not be too spammy. I see some people sending out up to three emails a day and I’m like, “Ugh! Unsubscribe!” I don’t care how relevant the information is, don’t get spammy on your clients. :)
JohnAtBlogtrepreneur
30. Nov, 2010
You’re so right Morgan! Just because someone has given you permission to send them email doesn’t mean they want you flooding their inbox! :)
Luke Etheridge
01. Dec, 2010
I like your comments guys, an a subject that I have always studied very closely. I think with email marketing – there is a thin line with promoting too much and not promoting enough.
Some people genuinely do need help with things and will quite happily pay you a commission for recommending a product or program to them – providing that that product delivers high value info.
Something which is always beneficial is to actually split test your auto responders and emails so that you can work which perform best. If you do this you will be able to bridge that gap in-between ‘plain annoying’ and ‘illusive and sporadic’.
Hope that makes sense anyways ;)
Luke
Millionaire Studio
01. Dec, 2010
You should always get permission before sending any email marketing using double opt-in obviously but there are other things to consider. Trust is important before starting to think about sending out any affiliate offers and so forth. Build a relationship using quality content, free guides or giveaway contests. Then carefully review any product before sending it to your list – or better yet, create one yourself.
Kind regards,
Brent McCoy
BTW: I am currently buying premium WordPress themes for all my subscribers, so if anyone’s interested please visit my blog.
Luke Etheridge
01. Dec, 2010
Great comment Brent!
Double opt-in is a must and I agree that you should only promote products which you know and trust. Building a relationship most certainly does come first also.
Thanks for the input mate!
Luke
Bryan @ Money With Articles
07. Dec, 2010
I think the easiest way to approach e-mail marketing is to offer some VALUE. Too many internet marketers are quick to build a list to only end up blasting their list with non-stop, never-ending e-mails promoting the latest “hot product” on the market.
If you take the time to build value, you’re e-mail list will grow tremendously and you’ll end up making way more sales. I’d rather have a small list with a high response rate than a large list with little to no responses anyday. Remember – it’s not the size of your list, but how you interact with it. That’s how you’ll get results!