There is more than meets the eye when using Twitter as a marketing tool to promote your business. There is a thin line between annoying and effective so check out these tips to keep you on the right track…
When you hear that Twitter is something only about 8% of people use in their everyday life, it’s enough to make you wonder if it’s worth using at all. If you’re not getting a return for the time and energy you invest in your marketing, then you might want to look elsewhere.
But the truth is that most people just don’t know how to make Twitter work for them. So while it looks like Twitter isn’t a strong business tool, the truth is that it’s simply a tool people aren’t using well. With these four tips, you will make Twitter work for your business, even if you’re only talking to a select market of people.
Make It Personal
One of the biggest mistakes a person can make when they’re on Twitter is to not have their picture on their profile. It seems so simple, but studies have shown that people who have their picture on their Twitter account seem to be more personable and thus they get more followers.
You also want to make the most of the profile description piece that everyone sees when they go to your Twitter account. Make sure to use keywords, of course, but you should also include some sort of description that will allow you to showcase your personality. People want to know YOU, not just what you’re selling.
Make It Useful
How do you expect people to follow you if you do not post relevant and helpful Tweets?
As you begin to make the most of the 140 characters of each Twitter post, you want to ensure your followers are getting something each time they read your tweets. You will want to post things like:
- Valuable resources – If you find something online that someone else might need, then post it on your Twitter account. Even if this link directs the reader to another site that’s not yours, you will increase your trustworthiness and your appeal. Being helpful sells.
- Links to your work or site – Yes, from time to time, posting links to your own site when new things come up is a good idea. Just don’t do this every single hour as that is the best way to get yourself unfollowed.
- Announcements – If there’s something coming up that you want to announce, Twitter is the place to do it. Ask others to retweet it to really see the information get where it needs to go.
Make It Memorable
You don’t want to be just another Twitter account. You need to be a Twitter account people can’t wait to see updated. To make things more memorable, you need to find a way to interact with the audience you want to sell to. For example, when you read some marketing guru Twitter accounts, you will notice they are directly interacting with their readers, trying to get them to respond. Others try to respond to other Twitter accounts and start conversations. No matter what you do, try to find a way to be memorable online.
Make It Unique
Uniqueness can be tricky with millions of Twitter accounts. After all, there are only so many ways that you can interact through Twitter. What makes you unique is using your Twitter for your Twitter followers and for no one else. While you might be tempting to link your Twitter account to your Facebook account and to other social media networks, if a person is following you on all of the accounts, they’re going to get duplicate information. And that’s not interesting or helpful.
Twitter can work to increase the visibility of your business by allowing you to spread your ideas around the globe. Now, use it properly.
How do you use your Twitter account for your business? Have you managed to see some huge results by using Twitter as a marketing tool? If so, I would love to hear your thoughts in the ‘comments’ section below. Oh and don’t forget to follow us by clicking here!
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Very insightful information for those seeking a bit more help with how to make Twitter work for them and give value to twittering.
Another thing to keep in mind is to interact as much as possible. Retweet and @ people as much as possible and STAY involved, even when your following has grown into the thousands.
Good, simple list.
The one point that I find issue with is to NOT link your twitter account to other social media accounts. True, doing this might mean that some people get duplicate information, but they are more than likely going to just ignore it if they see something twice rather than get pissed off and stop following you entirely.
For example, I use twitter to find out about news and events in my area but I use Facebook for personal stuff. I follow some of the same people on twitter that I “like” on FB, but I hide everyone that isn’t my personal friend from my FB newsfeed. So really any duplicates don’t bother me in the slightest.
However, people who don’t have twitter might appreciate being able to access the same content from an avenue that they prefer. Thus your message reaches more people and takes no extra work on your part. What’s not to like about that?
The post highlights some great points but I think one very important aspect of any social media is the time that is consumed in the entire activity. As your following grows you need to dedicate a substantial amount of time to get things working or you will find your following and the ROI stagnate. Celebrities do not have such issues because they are well known people and even if they twitter just once a week their following continues to grow due to the nature of their work. Normal people usually burn out after a couple of months unless they get someone else to manage their accounts for them!!
Loved the information about twitter. Would like to learn more and more tips for advertising. I have really enjoyed your to the point writing style and learnt a lot. Keep up the good work !
I am going to refer this post to one of my friend who still denies the importance of social media. A couple of years ago many companies were reluctant to use it but now twitter has emerged as a must-have thing. Moreover, for busy internet folks who don’t have much time then one can add powertwitter in browser (firefox) to run twitter in a small aside window and carry out the work along with socializing on twitter.
A couple of years ago many companies were reluctant to use it but now twitter has emerged as a must-have thing. Moreover, for busy internet folks who don’t have much time then one can add powertwitter in browser (firefox) to run twitter in a small aside window and carry out the work along with socializing on twitter.