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Jason Falls Interview – How To Leverage Your Twitter Following The Social Media Explorer

Let Jason Falls explain why Twitter and Facebook can be Extremely Powerful Marketing Tools for any Business in any Niche, when used Properly and Effectively to Build A Following and Establish Your Brand!

[podcast]https://www.blogtrepreneur.com/recording/JasonFalls.mp3[/podcast]

Who is Jason Falls and why am I interviewing him? Jason is a Social Media Expert who specializes in using Social Media (e.g. Facebook and Twitter) to market businesses and helping online entrepreneurs reap the true benefits of using these cutting edge, content sharing social platforms.

Jason also happens to be one of the nicest and humble internet marketers I have ever come across in creating my interview series at Blogtrepreneur.

Jason’s teachings are just so current and realistic that you just can’t help but stop and listen to what he has to say – he is certainly not interested in teaching re-hashed or black hat lessons on social media, but instead teaches solid advise and tips which are backed up by clear results and years of research.

Often lending his services to large companies such as successful web host Network Solutions, and having such exciting projects on the horizon, It is certainly a rare opportunity to grab 30 minutes with a man who has such a vast knowledge in Social Media.

Many Social Media “Guru’s” are either too busy applying their knowledge to fortune 500 companies, helping them to effectively leverage the use of sites like Twitter and Facebook or they are simply teaching out-dated material and ideas, so be sure to hang on Jason’s every word while effectively implementing and learning from his tips and tactics.

I know I learnt a lot from this interview and I’m certain you will too! Let us know what you think of the interview, and how Jason has helped you to understand the many Social Media platforms using the ‘comments’ section below.

If you would like to find out a little bit more about Jason, check him out at Social Media Explorer or his most recent project (published 1st February 2011) Exploring Social Media.

Warmly,

Luke Etheridge
“The Interview Guy” at Blogtrepreneur.com

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Jason Falls Interview (Audio Transcription)

Luke Etheridge: Hi guys and welcome to another interview from our popular interview series here at Blogtrepreneur. I’m Luke Etheridge and today I have a very smart marketer online, entrepreneur who’s expertise is something which we’ve all had experience with, and that’s social media. I’d like to welcome Jason Falls from Social Media Explorer dot com.

Jason Falls: Thanks, thanks for having me Luke.

Luke: No worries. Just before we start if you could just tell our readers and subscribers just about yourself and what you actually do online.

Jason: Sure. I’m a, you know I’m one of those social media consultant types, but I come from an advertising agency background so I’m not, I don’t prescribe to the title of Social Media Douche bag. Although, I’m sure some people would like to put that label on me from time to time.

Luke: I’m sure they wouldn’t.

Jason: But I’ve got some marketing jobs. I’ve been in public relations and marketing for almost 20 years now and have been. I’m self taught on the Internet but I’m a blogger and a social media consultant for medium and large sized companies and I’m headquartered in Louisville, Kentucky.

Luke: Cool, I mean you just mentioned that you’re a blogger. You actually run a successful social media blog, Social Media Explorer.com. How did that actual blog first come about?

Jason: Well I had been blogging for my own, just for personal, I was writing you know narrative non-fiction stories and things of that nature, goofing off on the Internet for many, many years. Did that for about eight or nine years and then when I started working at Doe Anderson, which is an advertising agency in Louisville, Kentucky. I looked around and realized that someone needed to be counseling our clients on social media marketing, blogging and all things digital.

And the company was very supportive of me and they knew I knew a little something about social networks and blogs and things like that, because I played in those sandboxes in my spare time. And so in order to establish some thought leadership in the industry and show our clients that I was actually out there doing this, instead of sending them to my personal blog. I established Social Media Explorer as an opportunity to think about and talk about the Internet marketing industry.

And it kind of grew from there. It’s actually only a little over three years old, it started in September of 2007 and is consistently you know pointed out by people online all over as being a pretty good social media blog, so I’m pretty proud of it.

Luke: Yeah, I have no doubt it’s all paid off.

Jason: Absolutely.

Luke: So now, currently, I was just having a look at your blog the other day and you actually have 12 other people contributing to the blog. I mean when you actually first started it, did you ever imagine it would get to that sort of size?

Jason: Well I think everybody who starts a blog, even if it’s just a personal journal kind of place, you sort of have that nugget of an idea in the back of your mind you’re going to be rich and famous one day for blogging. So, you know I hoped that it would be successful, I don’t know that I ever necessarily expected it. But, I also think if you don’t expect it and you don’t work toward that it never happens so, it’s kind of half and half.

I mean looking back I wanted it to happen, but I never believed that it would get to be the size that it is. But then again, when you really look at Social Media Explorer and the traffic numbers and whatnot, it’s still very small. It’s a niche blog. It’s not, you know, not near the size of a Mashable or a Tech Crunch or certainly a Perez Hilton or anything like that. I’m certainly not, I can’t put a Google Ad on it and make a hundred thousand dollars a month so.

Luke: No.

Jason: You know it’s still, it serves a purpose and it serves its audience and I’m very proud of the work there and certainly happy with the amount of traffic that we get.

Luke: Yeah, yeah, so actually, when you actually first start a blog do you think it’s quite important to have that ambition and that drive to have good aspirations and high aspirations for your blog?

Jason: Well, sure. I mean I think, you know if you don’t, you’re pretty much, I mean what’s the purpose? It’s kind of like when I’m working with companies on having a strategic plan for their social media marketing efforts. If you don’t have a goal and you don’t have objectives, then you have nothing to work toward and you don’t know at the end of the year whether or not you’ve gotten anywhere.

And so, you know I think when you first start out, obviously if you’re a new blogger and you’ve never blogged before and you don’t necessarily fancy yourself as a writer either, then you need to play and experiment for awhile. But I think ultimately you do need to have some goals and some expectations so that you have sort of a finish line to get to or at least a milestone to get to along the path.

And those goals can change. They can shift focus from time to time. And, like for instance, back in September of this past year, I actually added 12 writers to Social Media Explorer. So, I expanded the number of people who were providing content on the blog so it’s not just me anymore. And I never would have predicted that I would have done that. But my goals changed and I needed to make sure that I brought in different voices to help us push the thinking of our audience with the online conversation.

So, I think it’s very important to have goals and objectives in anything you’re doing and it certainly makes being successful a little bit easier.

Luke: So I mean, Jason, quite clearly you wouldn’t have had the aspirations to have twelve people working for you one day on the blog, obviously that’s grown to be quite large. When you actually get to the success that you wanted and building the subscriber list you want and the loyal followers do you, all of a sudden your goals and aspirations have to shift and change quite a lot?

Jason: Well I don’t think that they necessarily shift all of a sudden. I think they evolve. And for instance, right now I’m working on the next phase of my goals and aspirations, which is closing the gap between the social media technology echo chamber and the mainstream world. The people who are a little bit afraid of technology, they don’t quite understand or get Facebook or Twitter, but they know they need to understand it in order to be able to communicate in this connected world we have.

And so, I’m building an online learning community where, not the echo chamber, not the people like you or me who understand technology, but people who don’t can come into a safe environment, ask questions and get answers from industry experts and thought leaders like myself or other people that I bring to the table. It’s not only going to be me, but also there’s going to be rich content there where they can learn as well as ask questions and get those questions answered.

So I think your aspirations evolve. I never would have thought that having an online learning community is something I wanted to do two years ago. The seed was planted probably a year and a half ago, and I’ve been sort of working on it incrementally ever since. Launched a sort of a private beta about six months ago and now we’ve actually had another shift in how we want to really strategically approach it. So now we’re moving it to a different platform and hope to launch it here in the next month or so.

Luke: Is that actually Social Media Explorer or something completely different?

Jason: It’s completely different but it’s sort of branded the same. It’s Exploring Social Media dot com.

Luke: Yep.

Jason: And if you go there now you can actually sort of see the, you know the front face of the first version of it. The second version of it will probably be launched in the next month and then we’ll go sort of full public and throw it out there for everybody. But it’s going to be sort of an online learning community safe haven for those people who are a little intimidated by technology but want to get some solid answers for social media marketing in their business.

Luke: Is it a little bit like a forum where they get the help that they need?

Jason: I think it’s probably going to be more in line with a question and answer site than it is a forum. The current incantation of it is really based on the SEO Book model, where you’ve got lots of rich content, and then, a message board where you can ask and answer questions.

We’re actually shifting that paradigm so that the question and answer functionality is the primary feature and the content is the base. So you can come in and have any question asked and answered, but then, if you really want to dive in and read all about Facebook marketing, we’ve got content built around that as well.

Luke: That sounds interesting. Obviously, the likes of me and you, and many people who have a website, do already know how to use Twitter. I still do Twitter and Facebook. But I still do think there is a difference between people who just use it, and then, people who actually know how to use it to actually increase sales and actually promote a business.

Jason: Right.

Luke: That’s something that I’m currently learning, and I think everybody is constantly learning. So I think it would be rude – as you’re the ‘social media’ guy – to not ask you a question that’s probably on everybody’s lips. How can Twitter help you promote a business? How can it effectively increase your sales?

Jason: Well it can do it in a number of different ways. And I think one thing that people within the echo chamber need to understand and recognize – so that the people outside the echo chamber aren’t misled – is that you can use Twitter more than a dozen different ways.

People always say you can’t sell things via Twitter. Well there’s a company called Dell that has an account called Dell Outlet, and they’ve registered over $8 million in sales now, in about two years from that one Twitter account. Not from social media, not from Twitter, but from that one account because they use it for a purposed reason.

When they have overstock situations or discount situations, they drop a link where you can go and order that equipment. And there are people out there that are rabid Dell fans, or gadget technology geeks who want that equipment at a discount, and so, they will buy it. So if you have something compelling to offer on Twitter in a sales-only fashion, and there is an audience out there for it, you can absolutely sell on Twitter. You can broadcast on Twitter and be very successful. Obviously, it works better if you’re a celebrity, or a big brand, or something of that nature.

But George Stephanopoulos is a news anchor with ABC News and a former White House press secretary here in the United States. And he has a Twitter account, and it’s a link to ABC News Stories feed. It really doesn’t have anything to do with George or his personality. It’s just story after story after story, promoting ABC News, but he’s got 1.6 million followers.

So for someone who’s a social media guru, or a person in the echo chamber, or a consultant to say you can’t use Twitter for sales, and you shouldn’t broadcast things on Twitter, they’re obviously not paying attention. A lot of people are doing it, and they’re being successful with it.

So I think what you have to do is you have to figure out: Do you have an audience for those types of things? And if you don’t then you probably need to default to what the consultant says Twitter is for, which is just engaging in conversation with people who are just like you, or people who are just like your customers. They can build up a relationship with you and build up a trust in you, so that when they’re ready to purchase whatever it is you sell, you’re top-of-mind with them.

Luke: I think there’s quite a thin line between being a Twitter spammer and really getting on people’s nerves, and actually being effective to your followers and actually providing things that will help them. What I find is that, in that sense, content is king.

Because if your sending them to a blog that doesn’t make any sense and it just sells everything under the sun. Everyone’s going to hate you and no ones is going to even read your tweets.

You know, am I thinking along the right kind of lines there?

Jason: Oh absolutely. And the way that I do it might work for some people, might not work for some people. But I literally sit down every morning for 30-45 minutes. And I go through my feed reader and find really good content from around the Internet, that’s not my content.

And I schedule those tweets throughout the day to share good content, consistently throughout the day, with my audience. Because if I’m sharing really good content that I find, with other people, I’m helping make them smart.

And all you have to do is subscribe to my Twitter feed and you’re going to get really good links, every weekday, that take you to content from around the Internet.

Every now and then, once a day or so, depending upon the need or depending upon the availability of it, I drop a link to my own blog too. So I am self promoting, but I’m self promoting in the midst of sharing all this other great content that doesn’t benefit me in the least.

And my audience has built up a trust in me that I’m always going to share good content with them.

If I throw out a piece of content that’s not necessarily the greatest piece of content on my blog, I either won’t share it with my network. But more than likely, if it’s not good content I’m not going to put it on my blog in the first place.

So, I’ve built up that level of trust with that audience. And that’s how I do it and it’s always seemed to work. I’m not sure how many followers I have on Twitter, but it’s quite a few. And they seem to respond to the links that I throw out there.

Luke: There are 36 thousand, I can tell you.

Jason: Wow. It’s gone up since the last time I looked.

Luke: Yeah. So you want to sort of create this kind of feeling within your followers of, you know. Hey, you know, they can tell their friends. Hey, follow Jason because he’s really interesting. His tweets aren’t just spam. They’re actually great content that are actually helping me.

So you actually want to create this kind of trust as well, don’t you?

Jason: Absolutely. And actually, one of my latest tweets and might be the last one I threw out just before we started talking was, I threw out a link to the DIY blogger dot net website. Where the blogger Dino Dogan, actually did a list of the finalists for Social Media Examiners top social media blogs contest.

And he critiqued all of the blogs. And he hammered me. I mean he says, Jason has made the cardinal sin of writing his bio in the third person, fail. The design is solid, the content is slightly paint by numbers.

So he’s hammering me, but I shared that link with my network because I wanted them to be able to see, hey. I’m totally cool with people being critical of my blog and offering up a different perspective.

And I don’t necessarily agree with Dino. But that’s the kind of content that I would share that. And I think a lot of people, especially brands out there, are afraid to, well. We don’t want to share content to a page where someone’s negative about us.

It actually shows that you have a good sense of humor about things and can be real with yourself.

Luke: Certainly. I think if you’re open, and this goes right across business, you know. If you’re open with, whether it be your customers or your followers on Twitter, you know. If you’re open with people, they do trust you. And therefore they think, well, you know, a lot of respect to Jason for even bothering to share these horrible words about him, so.

But what actual software do you use to automate your Twitter? Or what software do you rely on to actually run, to actually promote your business on Twitter?

Jason: Sure. Well, my blog is a Word Press blog. And so that’s where Social Media Explorer resides. And I don’t have any intention of changing that, any time soon, because the word press platform works for me.

For businesses, I would say you need to look at something a little bit more robust, depending upon your need. But I also keep TweetDeck up, to monitor my various sundry Twitter streams. And, I’m a Macintosh user, so I have a lot of Mac based software to write my proposals. I write them in Pages, and things of that nature.

But those are probably my two biggest software packages that I rely on for Social Media Explorer anyway. Is monitoring everything with TweetDeck, and certainly using WordPress and the Google Suite of software’s. I use Google Apps for my business, and Google Analytics and all that good stuff.

Luke: Cool. Cool. I’m sure that will help a few people out there anyways, because it’s always nice to know if someone’s been successful on Twitter and in social media in general. It’s always nice to know what they’re using in order to do that. So thanks for that.

Jason: No problem.

Luke: I mean, for those people out there who’ve never used Twitter or Facebook before, can you give any kind of tips on how to get started? You know, like where to start. Where exactly to start?

Jason: Well sure. I’d love for people to come to ExploringSocialMedia.com.

Luke: [laughs]

Jason: I think the best thing you can do is just get in there and play. I mean, I started blogging in 1997, 1998. I think my first original incantation of what became my personal blog was a HTML page on AOL member pages, that I hammered out just trying to figure out how to publish something online.

Over the course of the past how many ever years, that’s been 13 years or so, I’ve just tried to learn new software. I was on Blogger.com once upon a time, and then moved to WordPress, and so on and so forth. And I think it’s just playing. So, the same thing with Facebook, you’ve got to get in there and just play.

I would advise everyone on every software package that you sign up for, check your security settings and your notification settings first, so that your privacy can be protected the way you want it protected. And then just experiment and see what your comfortable with. Eventually you’ll find yourself getting some really good usefulness out of these tools.

Luke: OK. Yeah, that’s interesting. I mean, do you advise that you have a Twitter background and all things like that? You know, all the profile picture and bio and putting your link up there. Is it crucial that you get all that right?

Jason: Well, I think it’s not crucial that you get it right at the very first day you sign up. But you certainly want to migrate to that as quickly as possible, because keep in mind that when people see that little sort of monochrome bird silhouette logo, they understand, “OK, this person was not hip enough to put up their own picture or their own avatar.”

So, people like to communicate with other people. So by throwing something up there that shows that you’re a little human will go a long way to people wanting to connect with you.

Your bio obviously is another way to say, “Hey, I’m a human being. I’m not a spammer. I’m not a lurker. I’m actually here to participate, so I would love to connect with you.”Even if you just say, “I’m a software engineer for a big company. Thanks for coming by.” or whatever. You’re at least telling people a little bit about who you are, and that you are in fact a human being.

If you have a website, if you have a blog, dropping a link there certainly is going to help people find more of your thoughts and ideas online. So, absolutely go for it. Now if you want to be a hermit and don’t ever want to talk to people, then you can leave it all off. But if you’re that kind of person, you’re probably not going to want to be on Twitter anyway.

Luke: Yeah, exactly. I mean, if you’re a business, what would you go for? Would you go for a logo or an actual photograph of yourself for the actual profile picture?

Jason: You know, I’ve always been a fan of the businesses who have a face and a name associated with their connectivity with their communities. So, I love having a person. Even if you go to the Dell Outlet account on Twitter, I think they use a logo for the Dell Outlet Twitter account. But the background has a picture and tells you that Stefanie at Dell is the person who runs it. So there’s a human being there.

I think people are more apt to connect with a company or a brand because they know a name and a face of someone there. Even if it’s just a customer service line, front line person, or a public relations front line person, at least they have a human contact. I think that works wonders for businesses.

Luke: Absolutely. It’s a great point to make. Do you think, in terms of using Twitter for promoting your business, do you think that there is any kind of specific niche that is actually suitable to promote on Twitter? Or do you think that social media can help any business at all?

Jason: You know, I’m an optimist. I think there’s always an application for social media for any type of business. And sometimes the social media application is internal. I mean, there’s a lot of fantastic collaboration and communications platforms that you never see on the outside as a consumer, like Social Text and SocialCast, that work for internal collaboration within companies.

But I don’t think there’s a business out there that we couldn’t find some benefit of using social media, because every business out there has customers. And customers of all kinds are online. So, using social media to connect with them and provide them with some sort of value so that they build up a relationship and trust in your company, I think that can be had for anyone.

Luke: Yeah. Yeah. Well that’s good to know because obviously Blogtrepreneur.com, the website that we run and where this is going to be published — this interview — we have all kinds of different entrepreneurs, and aspiring entrepreneurs, and aspiring business people out there that flock to the website. And they’re from all kinds of niches all over the world. So it’s good to know for those guys.

Many people, and bloggers in particular, have actually come out of the woodwork saying things like, “Twitter is not effective to promote a business, and that the concept of social media marketing doesn’t work anymore.” Do you think that there is any kind of truth in this? Do you think it’s going downhill, or do you think there’s more to come? What are your thoughts on this?

Jason: It’s only ineffective and it only doesn’t work if you don’t want it to. If you understand the technology and the tools that are out there, and you understand your audience and what makes them click and what they value in either online content, or entertainment, or something of that nature. If you understand those two things, and you establish goals for your audience around those, and you activate around accomplishing those goals, then you absolutely can be effective.

The people that are complaining that it’s not effective either got bad advice on the front end, experimented and failed, or they’ve been doing it wrong for whatever reason. So, if you understand your audience and you understand the technology and the possibilities of what social media can do for you, and plan accordingly, you can absolutely be successful.

Now, does that mean it’s not more efficient to sometimes take out an advertisement? Not necessarily. If you’re trying to reach a large audience in a short amount of time, social media is not going to do that unless you already have an established network with a large audience.

So, a Southwest Airlines can reach a lot of people online instantly because they’ve been there doing it for a long time, and they’ve built up an audience. But a company who hasn’t even towed the waters of social media yet probably would be better suited to take out an advertisement if they wanted to get a message to a lot of people.

So, I’m not saying that it’s the know-all and end-all, and you should dump all of your money into it. But I am saying that there are ways to be strategic and effective and efficient in social media marketing. And if you claim that there’s not, you just haven’t done it right yet.

Luke: I suppose you just have to send everybody who’s having problems to your website. [laughs]

Jason: Absolutely. I would love to have them.

Luke: Again, we’ll mention it again – exploring social media.com. When it’s done go there, and Jason will fix you up.

Jason: Absolutely. Give us until February first, to be ready and have a new price structure in place that will be more economical for you.

Luke: What do you think is gonna happen in 2011 and 2012? What do you think is going to be the next best thing? Is there going to be a new Twitter on the, you know on the horizon, is there anything new you sort of see pop up that you think is going to be quite successful? Do you think that Twitter and Facebook have sort of monopolized that market, which is making it too hard to compete? What do you think?

Jason: Well I think there’s always going to be new tools that pop up that catch our fascination for awhile. I think the location based tools like Foursquare and Gowalla are currently now sort of driving a lot of conversation online. I really see the location based services becoming much more used by the folks who would be after coupons, and deals. So, I can see those being the Sunday-paper coupons of our generation. Doesn’t meant they won’t be useful, doesn’t mean they, well you know, are cheap, it just means that that’s the audience that I see will get the most benefit out of them.

I don’t know that there’s going to be another Twitter or another Facebook anytime soon. I actually see the industry– the technology industry, particularly the social media technology industry websites becoming much more consolidated. I think you’re going to see one or more of the location based services get bought up by larger companies and integrated into their offerings. I think you’re going to see a lot of other start-ups become acquired by the Google’s, and the Facebook’s, and the Yahoos and the Microsoft’s of the world, as we start to see more robust offerings.

Facebook is I think trying to become the know-all and end-all to every piece of functionality online that you would possibly want, and they’re doing a pretty good job of it. So I see the bigger companies just getting bigger and better because they’re going to start picking off the smaller companies that are sort of pushing the fog a little bit. And, I think we’re all gonna benefit as a result. The competition for who’s gonna come to bat first with some of the integrated technology is going to be good for consumers.

I will say the one thing that I think is sort of next on the horizon is really the concept of social commerce. And, I don’t know that you know Facebook’s got Facebook deals coming out, and certainly there’s always been eBay and Craigslist and Yahoo and Amazon, not Yahoo but Amazon, to buy things and share your reviews with people. But I can see some smaller niche social commerce plays becoming more and more relevant.

And one that I’m actually working with is a start up here in Louisville, Kentucky called Keepio. And Keepio’s concept is why would you go to eBay or Craigslist, and you know, sell your wares to complete strangers, when you can catalog your collections and your possessions and your tools and things of that nature, and tap into a network of trusted friends to not just buy and sell but also to borrow, or trade. And so, interesting social commerce concepts like that I think are going to become a little bit more fascinating for people as they look online to spend their shopping dollars in the coming years.

Luke: That’s very interesting, because I mean as soon as you sort of, if you were to speak to someone and said, ‘Look, I’m thinking about competing with eBay”. You know, almost the first thing that everybody would say is “You can’t”.

Jason: Right.

Luke: They sort of say ‘you can’t’. There’s no way that you can, because they’re too good at it and all this kind of thing. And I think the fact that they’re sort of integrating a social aspect behind the buying. Where you actually sort of build up a little army of trusted customers, that kind of thing. I think that’s quite interesting.

Jason: Yeah. Absolutely.

Luke: Lastly Jason, so this is my last question. I do ask this to quite a few of my guests. It’s a not very nice one. I’ll have to take you back to when you worked a regular job, if you ever did.

[laughter]

Luke: If you lost everything. Your list, everything. Your products, your websites, your reputation, all of your current income. And you have to revert back to working a nine to five job or to working a nine to five job. I don’t know if you had a nine to five job one day.

Jason: Sure.

Luke: But would you do the same thing again? Is there anything which you would do slightly differently, would you do anything to speed up your success?

Jason: Wow. I think I probably would change the way I approached it. Instead of spending 15 years working in the public relations and marketing world without really paying due attention to the Internet. I think I would have started out as more focused on being an entrepreneur earlier in life. I think I would have gotten out of college and immediately set my mind and my sights on the technology world.

To figure out how I could build a tool or invent something that people would find useful. Hindsight’s 20/20, I would want to go back to 22 years old with what I know now. But yeah, if I lost everything I think I would approach everything a little bit differently. I think I would eschew the world of the nine to five job and try to build something on my own. Because I spent so many years working for other people and only in the last two have really started working for myself.

Luke: OK. Yeah. So you would sort of apply a little more focus to it.

Jason: Absolutely.

Luke: So you would put a bit more pressure on yourself. Is that fair to say?

Jason: That’s fair. Absolutely.

Luke: And by the sounds of it you sort of started your blog as pretty much a hobby kind of thing. So you think you’d actually think of it as a business from the word go and maybe things would have sort off the ground a little quicker?

Jason: That’s very accurate.

Luke: [laughs] So that’s the kind of message that I just wanted to send out. Because obviously people they do, they start blogs as a hobby. And they think that it will just one day be successful and that’s how it’s going to go. Except for some people it does. Like you look at ProBlogger and people like that. I mean ProBlogger is a bit different because he’s the first guy that ever did it. So it’s very different in that sense but his just took off from his writing and all that kind of thing.

But I don’t think he ever really had a kind of business cap on it at the beginning. Whereas I think it is quite important to start your blog and if you are going to start a blog to think of it as a business rather than a hobby.

Jason: Absolutely. I think if you start out that way it will at least save you the time and the trouble of playing for a long time without really any clear goal of where you’re trying to get to.

Luke: Yeah, yeah. Well, thank you very much Jason. Every single one of your answers have been perfect. And I’m sure everyone is going to really enjoy this interview. So thanks for that Jason.

Jason: Well, thank you. And thank you for having me. It’s an honor for me to be on the podcast or the show or whatever you call it.

Luke: It’s going to be an interview series. So it’s actually just a blog post. But we’ve got a series of interviews that we do. Pretty much weekly or biweekly.

Jason: Awesome.

Luke: That we actually publish. And this will be published very soon.

Jason: Well, I’m honored to be a part of it. Thanks for having me.

Luke: And to everybody else if you can just give us your comments. Let us know what you thought of Jason. Have a little pop over to his website, that’s well, the 1st of February. From the 1st of February you can go to his website exploringsocialmedia.com.

Jason: Right.

Luke: For the time being go over to socialmediaexplorer.com to see what Jason’s about.

Jason: Absolutely.

Luke: Good to speak to you Jason and I hope you have a nice day buddy.

Jason: All right, you too Luke. Thanks.

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