How to Surf Locally – Without Being Local

By on August 23, 2011

GeoSurfThis is a sponsored post, written by me. All opinions and views are 100% my own.

One of the most significant changes the internet has brought about has been the ability to easily communicate with people around the world instantly. It used to be that pen pals from different countries would write to each other for years and only end up exchanging a few letters. Between the time it took for the mail to arrive and the time and effort of writing, it was difficult to really get to know someone from another country. Of course there was always the telephone, but high international long distance rates made that option cost-prohibitive to most people.

Then along came the internet, and now you can communicate instantly, almost for free, with people in just about any country in the world. What’s more, this ease of international communication has opened up unforeseen markets for many businesses. No longer is a “local” business relegated to a local client base. Not only can you offer your products and services to anyone around the country – you can now sell globally. What a tremendous opportunity!

The Downside of International Marketing

Being able to offer your products and services anywhere is a very good thing, but it does come with its own set of challenges. Aside from currency conversion and shipping issues, the most significant obstacle often has to do with cultural gaps and challenges marketing in an area where you’ve never been and probably will never travel. Each country has its own customs and expectations from merchants, and the idiosyncrasies become even more complex when broken down to the local level within each nation.

The Answer

So how is someone interested in maximizing their business through international marketing supposed to make it work effectively? Enter GeoSurf, a straight-forward toolbar that enables users to access premium proxy servers in 80+ global locations, to surf geo-targeted local content from other areas. That means you can now surf the internet, including performing local searches, just as someone from your selected target market would. What does this do for you? For starters, with GeoSurf, you can:

  • Validate and monitor campaigns
  • Identify new leads
  • Discover competing bidders on traffic
  • Track affiliates’ activities
  • Profile competitors
  • Research new geo-targets

 

GeoSurf.com

GeoSurf allows you to virtually hop around the world to view web content as it is seen from many locations. Anyone planning or operating campaigns in multiple geographical areas can save time and money by doing all of their research, QA, testing, validating, and monitoring all over the world with GeoSurf.

For example, if you want to see the kinds of ads and news that someone in India is seeing right now, just choose India from the toolbar’s dropdown, and it’s like you’ve taken a trip to an internet café in Calcutta – without leaving home! Now, that’s pretty cool. And it can make a huge difference in your marketing efforts too.

Right now, GeoSurf is offering a free trial, so head over to their site and give it a test drive. If you want to offer your products and services globally – and why wouldn’t you? – there’s no question that GeoSurf will make your job easier and more effective!

 

Join Us in the Conversation...

We'd love to know your thoughts on this article.
Meet us over on Facebook, Google+ or Twitter to join the conversation right now!

Matthew Toren

About Matthew Toren

Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He's based in Vancouver, B.C.