What’s the deal with Firepole Marketing? (And their $1,000/month guarantee!)
In case you haven’t noticed, all of a sudden the whole wide web is buzzing about Firepole Marketing. Danny Iny, who’s the Firepole Marketing outreach guy, is on every blog you can think of – Copyblogger, Problogger, ThinkTraffic, Freelance Switch, LifeHack… you name it, he’s there. And everyone is talking about their marketing training program.
The Straight Scoop
But you don’t want hype – you want a down and dirty review of the program – what’s inside it, what’s good about it, what’s not, and whether you should think about signing up.
Let me start by saying that I’m usually sceptical of this sort of training program. There’s a lot of stuff out there, and a lot of it is overpriced, with lots of over-promising and under-delivering.
But after looking into this program thoroughly, I can honestly say that Firepole Marketing is different. They describe themselves as “the definitive marketing plan for small business owners, entrepreneurs and non-marketers,” and they live up to that promise – and then some!
Who the Program Is For
The training program is designed specifically for entrepreneurs and small business owners with 0-10 employees. Small business entrepreneurs have a hundred things that they need to do in a day, including marketing. But for the vast majority, marketing isn’t something they’ve studied or been trained in, and it isn’t something that anyone is born good at.
These entrepreneurs and business owners are at a critical time in their business – they’ve got things to start rolling, and are starting to see some traction, in the form of traffic, subscribers, and money. But they don’t have enough of any of those things to be comfortable or stable. That’s when they need the most help, and that’s when Firepole Marketing comes to the rescue.
The program is also meant for entrepreneurs who are serious about taking their business to the next level, and are willing to work for it. If you’re looking for “overnight, push-button business success on auto-pilot,” then this isn’t the program for you. But if you’re looking for real information, real strategies, and real results over time, then you should watch this video.
What’s in the Program?
Firepole’s program is built around a framework called the “Chain of Conversion” – this is the process through which perfect strangers turn into perfect customers – and repeat customers!
The program spans 26 classes that are spread across five modules, which are:
1. Finding the Ideal Customer – This module orients you in the program, gets you straight about exactly what value you’re offering and who you’re offering it to, and gets you started with action steps that you can take to make more money right away.
2. Developing Your Strategy – This module sets you up with a unique strategy that fits your business and audience, complete with the promotions that you’re going to run, positioning you’re going to take, and messaging that you’re going to produce.
3. Turning Plans and Ideas into Action – This module is about making things happen in a big way. It’s not enough to have a strategy – the strategy has to be implemented. That’s exactly what you learn in this module.
4. Making More and Better Sales – This module is all about selling. It’s not enough to have great marketing bringing tons of leads in the door – you’ve still got to convert them to customers, and at some point that involves selling. It doesn’t have to be hard or unpleasant, and this program will show you how to do it right.
5. Advanced Strategies and Tactics – This module is about how to use relationships and the internet to get even more out of your marketing funnel. There are a lot of really great nuggets here, and it’s worth waiting for the end of the course to get them!
Each lesson within the modules details step-by-step actions that a small business owner can take that will directly affect their business results, and teaches you the strategic concepts behind those action steps.
With all this content, you might think that Firepole Marketing is just a self-study course, but that isn’t the case.
Lots of Instructor Access
In my opinion, one of the biggest selling points in the program is instructor access. For the six month duration of the program, you can email the guys at Firepole Marketing with any question you want, and they are committed to get back to you with a good answer within 24 hours. That’s worth more than the price of admission right there!
By the way, in case you don’t know who these instructors are, here’s a quick overview of Danny and Peter:
If you haven’t heard of Danny Iny, then you’ve probably been living under a rock for the last few months. He’s a prolific blogger, marketing strategist, published author and consultant. Here’s what you might not know about him: since the age of 15 he’s been creating and running businesses, ranging from small, local enterprises, to multi-million dollar projects.
Peter Vogopolous is the other half of the Firepole Marketing team. He’s a business coach, guerrilla marketing coach and faculty lecturer at the John Molson School of business at Concordia University.
These guys sound pretty impressive, don’t they? Well, they are, and you should think about getting their program – but we haven’t even told you about the best part yet…
The $1,000/month Guarantee
This is the best part of the program, and it’s hands down the best guarantee we’ve seen on a product.
They don’t just have a satisfaction guarantee, they have a $1,000/month guarantee. If you don’t add $1,000 to your monthly bottom line by the time the program is finished, they will refund every penny of your tuition.
Which means that the program is guaranteed to pay for itself, and then some. Talk about confidence!
Plus, the first two weeks are a free trial, so there’s literally nothing to lose.
We couldn’t cover everything in this review, because there’s just too much to cover: you get a bonus audio program on a free MP3 player, access to an exclusive webinar with internet marketing superstars Jon Morrow, Ana Hoffman and Marcus Sheridan, and lots more.
But you get the gist – this is a great program, and a great deal. And they’re closing on September 1, or when they fill 100 spots, whatever happens first. So go check it out before it’s too late!
