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  • How to Make an AdWords Friendly Squeeze Page

    29 November 2011

    Google-adwords-logo“Sign up now to get your FREE money making success kit!”

    You’ll see less and less of these headlines on squeeze pages which attempt to gather emails through hype-like offers. Gone are the days of content-less squeeze pages, whose only options upon entering the landing page are the “sign up” and back button. If you are still looking to generate leads through a squeeze page, you can do so without getting slapped by Google, according to Ryan Deiss, provided you follow these guidelines…

    Have an actual website

    Place the opt-in form at the top of your website and have content, in the form of articles and pictures, below. Have links and a navigation tool bar, which links to pages such as “About Us”, “Services”, and “Testimonials”. Although all of this “superfluous” content will get lower conversion rates than without any content, keep in mind that this is the only way to play the AdWords game.

    Have a Logo

    A logo, at the top of the page, tells Google that you are a real business, with something of real value to offer to site visitors, especially those that leave you with their email address.

    Essential Links

    Your squeeze page has to have a link to your privacy policy, terms of service (TOS), and contact us page, which lists your address, email, and phone number.

    Avoid Hype

    Money, cash, free, amazing, and limited time. Google frowns upon landing pages which use sensationalistic sounding phrases. Although ignoring hype like words ignores the basics of copywriting 101, it is the only way to have a squeeze page on AdWords.

    Opt-In Form on Bottom

    Google likes it when you have an opt-in form not only at the top, but at the bottom of your page as well.

    If you want to engage in opt-in marketing with squeeze pages, your conversion rates may very well be lower because you are forced to have your opt-in form on an actual website. Keep in mind, however, that Google will reward you for following its rules with a high quality score, which corresponds to lower clicks. Furthermore, because Google requires people to have an actual website, many sleazy internet marketers will give up on PPC, decreasing your competition and lowering your CPC even more.

    Rather than focusing on a scammy looking squeeze page, focus on providing long term value by building an informative website for visitors. Also, just because you follow Google’s squeeze page rules, does not mean that your opt-in form will convert. You still have to experiment with different squeeze pages in order to get a healthy return on your AdWords dollars. Many internet marketers claim that video and testimonials help increase conversion rates. You can increase your ROI by addressing the opt-in visitor by name on the follow up thank you page and directing them to relevant articles and/or videos. Most importantly, make sure that your visitors are getting what they were promised when they clicked on your ad.

    Nickolay Lamm is an internet marketing specialist at InventHelp who manages InventHelp Scam Help.

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    12 Responses to How to Make an AdWords Friendly Squeeze Page

    1. Latest Landlord News UK November 29, 2011 at 6:21 am #

      Thank you so much for the guidance, it will really work and help many people who are engaged in online business with Google.

    2. website broker December 1, 2011 at 3:40 am #

      It’s true that better search engine optimized site makes more money, the reason is simply the good traffic, so the administrators should always go for seo as much as possible , as also mentioned in this post….

    3. Walter Kostrzewski December 1, 2011 at 1:53 pm #

      Good tips, Google AdWords squeeze pages explained with some detail. Thanks!

    4. Extreme John December 2, 2011 at 11:00 pm #

      Squeeze pages that are just so inviting and friendly to the visitors are always better and more effective that the scammy looking pages. Your tips really make friendly squeeze pages. I highly appreciate its helpfulness.

    5. Kelsey December 7, 2011 at 10:25 pm #

      These are simple tips that I think many people overlook.

    6. Transcription Company December 12, 2011 at 3:41 am #

      Wonderful post ! A good sharing of information regarding Google AdWords squeeze pages . It has a nice details to create an AdWords friendly squeeze page. Its quite informative and helpful.

    7. Geoff January 15, 2012 at 9:52 am #

      Another tip is to create different variations of squeeze pages based on the different ads you are running. I’d even go so far as to consider the keywords you are targeting and utilize copy that incorporates them (or answers the questions they bring up).

      An extra step like this to really target and personalize for each visitor should have a big impact on your conversions.

    8. Travis January 16, 2012 at 7:56 am #

      thanks for the useful tips! I am in the process of building a couple websites right now and was referred to your site by Stephanie Padovani.

      I didn’t realize Google had that many requirements!

    9. Tom April 7, 2012 at 10:24 pm #

      Ryan Deiss is not entirely correct.

      Just search for something like “life insurance” and click some of the Adwords ads. You’ll see nothing but squeeze pages that have NO content. Google will allow squeeze pages WITHOUT content provided they don’t have a lot hype, are not in the “make money” niche and have the necessary legal page links (privacy, terms, etc.).

    10. Taher Afridi April 29, 2012 at 12:06 am #

      Thanks for the tips! It’s good know what works and what doesn’t.. it does get confusing!

      I’ll be sure to incorporate them in StartupProPlus.

    11. Benson the travel guy August 21, 2012 at 2:01 pm #

      They have a squeeze page guide about using squeeze pages with Google adwords. This post has excellent advice on adding content and optin form placement.

    12. vapmar February 18, 2013 at 11:47 pm #

      Now, I can create a squeeze Page. Thanks!

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