How is Gen-Y Using Facebook? Survey Results Might Surprise You

By on January 10, 2012

Millenial Branding SurveyIf you’re between the ages of 18 and 29, you’re part of “Gen-Y.” And as part of that generation, you make up a large part of the 750 million+ Facebook community. A new study, conducted by Millennial Branding, looked at more than 50 million Facebook data points from, and the results were very interesting – to say the least. The study revealed, among other things, that while Gen-Y users primarily use their Facebook profiles for socializing with family and friends, they also end up using it as an extension of their professional personality.

An interesting statistic is that although Gen-Y members each add an average of 16 co-workers to their friends group, 64% of them do not list their employer on their profiles. So young people use Facebook for personal reasons more than professional, but they stay in contact with those they work with on the platform.

Why should you care about all of this? Beyond being interesting, Dan Schawbel, the Founder of Millennial Branding, a Gen-Y workplace expert, and author of Me 2.0 says…

“Gen-Y needs to be aware that what they publish online can come back to haunt them in the workplace. Gen-Y managers and co-workers have insight into their social lives, which could create an awkward workplace setting or even result in a termination.”

The infographic below details all the results of the study. Click on the image to see it full-sized.



About Millennial Branding:

Millennial Branding is a full-service personal branding agency located in Boston, MA. Millennial Branding delivers online branding strategies for individuals who are looking to stand out and achieve career and business success.  Millennial Branding creates strategic marketing plans, custom website designs and runs PR and social media campaigns for companies, authors and entrepreneurs.

Data and analytics provided by: is a data and analytics company that professionally interprets your Facebook network and provides ranking and relevance to the network with the Identified Score. Identified helps users understand how they professionally compare to others and provides Facebook recruiting solutions to social employers. See how you professionally rank against your peers with with


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Adam Toren

About Adam Toren

Adam Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.

One Comment

  1. Kelsey

    January 18, 2012 at 9:12 pm

    Having work friends can definitely make work easier, but you need to be careful what you put on facebook if you’re friends with co-workers.