10 Easy Ways to Decimate Your Google Ranking

By on April 9, 2012

Google_RankingsSometimes knowing exactly what to avoid is just as important, if not more so, than the provisions you’re taking to maximize your web marketing. Here are 10 surefire ways to anger the most powerful search engine in the world:

  1. Unoriginal Content – Google loathes duplicated content.  Their complex filtering systems will automatically ignore content they find to be too similar to others, say for example through automated content generators or web templates.
  2. Invisible Text – Some sites include content hidden from view of actual page website visitors aimed solely at driving up those search engine rankings.  Google is on to these sneaky tactics and will discover these methods sooner than later.
  3. Over thinking It – We’ve all learned that when Google sees a keyword used more frequently, the more relevant the page must be, right? Not these days.  Google bots have been updated to evaluate the balance of the content on a given site to be sure it is actually human friendly not just Google bot friendly.
  4. Promotion of Paid Links – No one likes those webpages packed full of paid advertising links completely irrelevant to the actual website, not even Google.  If your site is running many paid links on your site this will actually work against your own Google rating as they’ve recently begun to crackdown on this practice.
  5. Guilt by Association – Integrating links to pages already banned by Google or sites containing known and obvious malware will be a surefire killer of your Google ranking.  More than likely your site will soon join the ranks of those banned.
  6. Artificial Pretense – Creating a page designed to highly rank with targeted search queries for the sole pretense of redirecting visitors to advertising sites will have the Google gods frowning on your site.  There are extenuating circumstances but largely if the redirected page isn’t relevant or create value for the Google searcher, Google will likely axe you.
  7. Redundant Anchor Texts – As anchor texts are the basis for the ability to be searched on Google, providing too similar of words or wording for this anchor text to the link will actually become a huge disservice. Google looks upon doing so as being unnatural and therefore a negative strike within their search algorithms.
  8. Copied Content – The practice known as content scraping will have you on the Google naughty list. Scraping over content from other pages or sources whether blatantly or tucked on back pages for the sole purpose of boosting your Google ranking will easily knock your rating.
  9. Link Exchanges – Taking part in link exchanges or link farms is harmful to your online marketing as Google looks upon these as frivolous and annoying blockages in the search engine system. Don’t be part of it.
  10. Cloaking Content – This is when completely different content is shown to Google bots than is actually visible to web visitors.  This is seen as such a massive Google faux pas your page legitimately runs the risk of becoming banned from their search index.

Be cautious in your web marketing, as any of these above simple mistakes can cause your site to be banned from Google indexing or pushed several pages back, leaving them just as good as banned.



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Adam Toren

About Adam Toren

Adam Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.


  1. Chris

    April 10, 2012 at 11:36 am

    Do people really use invisible text still? Man, I thought that tactic was over before the millennium! Copied content isn’t cool either – original copy that talks about your business specifically always helps!

  2. Jimmy Hovey

    April 10, 2012 at 9:12 pm

    So many business owners fear the content and are over thinking it. I like the “natural voice”…if you can get a business owner to talk on video or even a online meeting. Transcribe the text, edit and post. Owners don’t realize they just need to talk in their blog like they talk to customers on a daily basis.

  3. Scott Hopkins

    April 11, 2012 at 7:12 am

    I would argue that the anchor text that is keyword rich is alright in moderation and used in the right context. Obviously it cannot be forced but if it works better than click here or read more then it is more valuable to your readers. Just ensure you mix a wide range of anchor texts from the obvious keyword rich to those generic ones. Even change up the tense or move from singular to plural. It is all about being natural and avoiding bot or automated tendencies. Spam is usually pretty obvious.

  4. Kelsey

    April 23, 2012 at 12:24 pm

    Unique content is what is really important. So many people just post the same stuff over and over on the internet and don’t realize the consequences.

  5. Georgi Vasilev

    May 2, 2012 at 11:47 am

    I think just like Kelsey. Unique and readable content is the most important thing. If you can not write it by yourself – pay to a freelancer, but do not use copied content. If you want to check your content you can use Copyscape or Advego Plagiatus(russian interface).

  6. Dan

    May 6, 2012 at 10:36 am

    It’s funny how Google actually publishes a quality control guideline PDF for website owners and people still try to game the system. Don’t try to beat Big G, just play the game and do things ethically and you will be fine. Nice advice though, for anyone thinking about trying to artificially boost rankings.

  7. Cristian

    May 30, 2012 at 3:45 pm

    …and if it’s too late and you have decimated your ranking? Simple…Google Ads!


  8. Aran Smithson

    June 11, 2012 at 3:43 am

    Hi all,
    I’ve been working in SEO for over 10 years now and the best way to get great rankings on Google is not to optimise for Google. Optimise for your visitors.

    If your site is an excellent resource then your visitors will keep on coming back, talk about the site, share it with friends etc, these are the best signals Google can get about a site being good or not.

    This is what I’ve practiced for over a decade across lots of websites and I never have any major issues ranking.

    Just bear one thing in mind, when Google alters the algorithms, adwords revenue goes through the roof whilst webmasters all over the work try and keep there traffic levels up whilst they regain top 10 rankings!