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  • 7 Article Marketing Secrets Revealed

    31 May 2012

    A strong online presence is necessary for any small business. A strong presence translates to plenty of content. Many small business owners engage is time-wasting activities — uploading content to their webpages, blogs and other media, sharing sites, while reaping little or no benefit from their hard work. Nothing is more frustrating than that!

    As a small business owner, time is money. Do not waste any more of your time crafting great articles for content that will only be viewed by two or three people. It is important to make the content work for you. The only way to do that is to have it read by as many people as possible. Here are 7 less common ways to maximize your time spent developing your content.

    1. Find Your Niche

    Bigger and broader isn’t always better, especially in the World Wide Web. Finding a niche for your articles will focus your content directly at your specific target market, increasing readability. Find your niche using article directories honed in at your target audience. A couple of ways to do this are to use Google searches for “insert target market here” and “article directory.”

    2. Be a Guest Blogger

    Offering to be a guest blogger for sites relevant to your article topics will further the reach of your work. Think of it as borrowing another blogger’s subscriber list on a per-article basis. Connect with other bloggers in your industry on sites like Blogger Linkup, or search for blogs on your own at Technorati to contact other bloggers directly.

    3. Give to Get

    Ask to write content for associations related to your industry. This will not only help establish you as an expert in your field and build consumer confidence; it will also help spread your article’s content further. Search for associations by typing “insert target market here” and “association” into Google.

    4. Guest Write for Topical E-Zines

    Do a bit of research to identify the best and most relevant e-zines related to your topic and target market. Then test them out. Become a subscriber yourself and get a feel for it. If you think you can contribute, contact them and see if they accept guest writers.

    5. Compile an eBook

    Writing anything with the word “book” in it sounds daunting, but in this case, it really is not. Compile a decent amount of related articles on your specific topic, which are all directed at the same or very similar target markets, into a ten-page or more eBook. You may need to make a few changes here or there, and write a bit of an introduction to establish context, but having an eBook can be quite valuable these days. Next, upload your work to directories such as Free-eBooks to gain exposure.

    6. Take Your eBook Viral

    Though no one really likes to give away his or her work for free, offer to rebrand the eBook so that other professionals are able to change the affiliated link, so it appears as their own. This is a great incentive to get others to market your work for you, while increasing distribution of the eBook to their own networks and databases. This can be done at sites such as ViralPDF.

    7. Upload to Document Sharing Sites

    Share your content with others by converting your articles into .pdf format and uploading them to document sharing sites. A great one to check out is Scribd.

    Once you get the hang of internet media alternatives, you will understand how these various sites will help establish yourself as a feature contributor. Once that happens, it’ll become much more of an incentive to sit down and write those articles. Knowing you’ll be heard suddenly makes the whole process seem much more enticing, now doesn’t it?

    Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded along with his brother Adam. Matthew is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.



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    9 Responses to 7 Article Marketing Secrets Revealed

    1. Trent Dyrsmid May 31, 2012 at 11:32 am #


      Some really good ideas in here. If you’re up for it, I’d love to have you on my podcast to talk in more detail about some of the concepts you’ve presented here. Please hit me up on twitter, @trentdyrsmid

    2. Christy Harper June 1, 2012 at 2:56 am #

      Wonderful post! Hey do you need a guest blogger? hehe, Gotta start now, right?! :)

      • Matthew T June 5, 2012 at 4:04 pm #

        @Christy Thank you for the positive feedback! We are always looking for great biz bloggers. Email us your ideas for columns. Cheers!

    3. Jessica June 1, 2012 at 5:33 am #

      Great points Matthew, in addition article should be short & simple with unique content and informative according to the topic moreover instead of copy-paste or making little changes try to write in your own words.

      • Matthew T June 5, 2012 at 1:34 pm #

        @Jessica Thank you for taking the time to post. I agree with your very valid points. Cheers!

    4. reeha@inkjet June 3, 2012 at 10:46 pm #

      Every point here is well known by me however compiling and spreading your information on informational sites is great new ideas. But have to learn more about how to write an Ebook?

    5. gen June 12, 2012 at 9:12 am #

      Everywhere I turn I read that I should be guest blogging to increase my online presence. Well – point taken. I’ll start!

    6. Jon Paul Brett June 12, 2012 at 11:25 pm #

      I agree. I just love blogging and will love to be a guest blogger. How to do that? One more thing I find all of your post very interesting. I went through a few of them and found all of them amazing and very informative. I wish I could have ideas like you. Great. :)

    7. article marketing July 17, 2012 at 12:39 am #

      Really impressed! Everything is very, very clear and open. You have shared a lot of valuable information.

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