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  • 4 Easy Ways to Grow Your Personal Brand

    13 August 2012

    Personal branding is a must for an entrepreneur who wants to really connect with others and build recognition as an expert in a certain field. But establishing a personal brand takes time and can sometimes be confusing. So how can you expand your personal brand in a way that adds value right away?

    1. Engage with like-minded people where they are.

    We hear all the time about how we’re supposed to engage with customers and how we have to connect with like-minded people, yet the reality is that few do it. If you want to grow your brand by establishing yourself as an expert on a topic, you have to be actively engaging with people who are interested in the same subject.

    So, how do you do this exactly? Get on Twitter and search for people tweeting about topics that you have knowledge of. Then, engage with those people by tweeting them back with your opinions, thoughts, or advice. It’s as easy as that. The only rule here is to refrain from using this as an opportunity to advertise your company or promote yourself. If you focus on establishing relationships, they will organically learn about you or your company.

    2. Find the platform that’s right for you and push out content.

    If you want to have a great personal brand, you have to start with the basics: a website with information about you, a Twitter account where you engage with people, and a Facebook page where you can connect with “fans.” Those three things are the foundation of your online presence. After you have those three things working for you, it’s time to move on to what I call the next steps.

    To build an audience, you have to go beyond your website, Twitter, and Facebook. You need to find the platform that works best for you by finding out what you’re good at, whether it’s writing (blogging) or speaking (podcast or web show). Once you determine which platform is best for you (and it can be more than one), you need to start working on producing and pushing out content. People who enjoy your content will eventually trust your quality and pay you in the future if you choose to write an eBook or provide a similar service.

    3. Be real and show genuine care for people.

    We are naturally repelled by those who seem fake and insincere. My advice is to be real! Take the time to respond to and have conversations with people; be a genuine person. If people don’t like the “real” you, you’re going to have trouble sustaining a following based on a “fake” you. Plus, allowing people to get to know you as you truly are carries much more impact on you, your brand, and your business.

    4. Network (offline) like crazy.

    Interacting with people on the Internet will never be as valuable as interacting with people in real life. You can’t honestly build a relationship with someone by sending 140-character messages back and forth. That is why it’s time to get up from behind the screen and start meeting people offline. Attend conferences, trade shows, meetups, and any other industry-related event you can find. The like-minded people will be there, and you can build an in-person relationship even faster than you can online. Take advantage!

    Personal branding is all about showcasing an authentic version of yourself and talking to others in an attempt to get to know their genuine selves as well. While personal branding can be confusing and time-consuming, it’s easy if you focus on the real point of it all: people. Go out and start a conversation – it can only end in learning something about yourself and someone else.

    Stephen Perkins is a young entrepreneur, blogger, and aspiring speaker from Houston, TX. He founded a digital media company, LittleAlien Media, in 2011, and he currently serves as the editor-in-chief of ReactrMag. He loves connecting with people via his Twitter and Facebook accounts.

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    8 Responses to 4 Easy Ways to Grow Your Personal Brand

    1. Jenni@html templates August 15, 2012 at 8:13 am #

      Great article . these tips will be useful to me to develop my brand…really thanks for the share

    2. Chris August 17, 2012 at 8:17 am #

      Nice tips. It’s incredible how much building a personal brand plays in career growth, and job searching. For a fifth tip, I’d add in Focus. You can’t be good at everything. Find something your passionate about and push content out to the masses!

    3. Al Remoroza August 23, 2012 at 11:19 am #

      Thanks for this awesome post website search engine optimization ways to grow your brand. There are many SEO service providers out there that are offering affordable search engine optimization services that I think one way for you to have a traffic:

    4. Steve Pronger August 30, 2012 at 11:01 pm #

      You’re right about getting out from behind the screen Stephen. So easy to fall into the trap of concentrating all your efforts online when the real world is just outside your door.

    5. Jackie Champion August 31, 2012 at 8:29 am #

      I’ll be looking forward for your other posts. Anyway, nowadays, it is really hard to just start up a business on your own. Business coaches really have important roles to play for those people who would want to start their own business. If you would plan to have a business of your own, make sure to seek advice from trusted business coaches. Thank you for sharing this very interesting and informative post!

    6. Jason Thalman September 7, 2012 at 2:41 pm #

      #4 is vital which relates directly to #1. I personally belong to four different networking groups and our company belongs to three different Chambers of Commerce. This allows me to connect with and interact with a multitude of different people from different businesses. The face to face interaction is one of the most important things to growing your personal brand.

      • Matthew T September 8, 2012 at 12:06 am #

        @Jason Thank you for the excellent real life examples and for taking the time to post this info! Cheers!

    7. School Software September 11, 2012 at 9:30 pm #

      Thanx for very Informative Post This will really help .

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