If you’re familiar with affiliate marketing, then you’re probably familiar with ClickBank. ClickBank is one of the largest online marketplaces in the world where downloadable digital products are available. You can purchase any digital products, such as software and eBooks, easily on the website, although many people use the website either to publish information products or simply to find products and promote them online as an affiliate marketer. ClickBank also provides tools that help both the publishers and the affiliates to sell the items with little hassle. Affiliates search the ClickBank marketplace to find a product that is suitable to promote, and ClickBank provides statistical information about the product that reveals how successful it is in the marketplace.
Popular isn’t always better!
Most of the affiliates, especially those who are new to the business, often choose products to promote that have the highest gravity or popularity, which can actually make them more difficult to earn sales.
Gravity shows the popularity of a particular product among marketers and how well the product is generating sales. (How ClickBank actually determines gravity is proprietary; however, in general, it’s safe to say that the greater the number, the higher the popularity of the product.) Many affiliates make the mistake of choosing the products with the highest gravity when they should go for the items that have less gravity.
Why is this so? For one thing, the products that have high gravity are very often new products that have been in the marketplace for only a few weeks. Therefore, it is really hard to determine if a high-gravity product is of good quality or not. Also, it takes a few weeks for unsatisfied customers to return the product. A lot of people might be purchasing the product, but it’s also possible that the same buyers will return it in the coming weeks.
You will also receive a great deal of competition if you choose to promote the products with high gravity scores. A high score is indicative that the item is being highly promoted, which will have you competing with many other marketers who could be either newbies or well-established. Before committing to promote the product, keep in mind that today’s hot product is tomorrow’s forgotten one. Many hot products receive strong sales when they’re fresh, but their sales drop to null when something new and better comes along.
Fortunately, ClickBank has thousands of products that you can promote. Many are new, but most of them have been in the market for a long time and have an established record of sales over a longer period. So if you’re a rookie with ClickBank, it’s better to take some time to find the high quality products that have been there for a while. You probably won’t face the heavy competition that exists for the popular products, and you’ll be promoting products that you know will be stable sellers for the long haul.
Do you have experience with ClickBank? What do you think of the gravity score? Please share your insights in the comments section.
Adam Toren is an Award Winning Author, Serial Entrepreneur and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.