Effective Calls to Action: An Inbound Marketing Must

By on September 3, 2012

The most important thing to understand about inbound marketing is that you need to create content that will engage the reader. This comes down to the various channels such as blogs, interactive websites, videos and podcasts, which you may use to talk about your brand when presenting it to the market. The advantage of using several channels is that you’ll be able to reach out to many people through the different platforms. However, in order to reap the most benefits from such a practice, it’s important to note that you need to have excellent calls to action (CTAs).

CTAs will move your readers to perform actions you want them to do. Finding the appropriate way to deliver this kind of information helps a great deal toward that course. The first basic step is to capture you readers’ attention using a good headline and generally well-written content. After that, it’s important to tell them the benefits they will get by implementing the actions presented there. You really need to guide your visitors through the steps as to what they are supposed to do.

For you to realize the maximum benefit from the use of calls to action, there are a few tips of which you should be aware. These will guide you in the implementation process.

1. Be specific in your presentation.

When speaking about your brand, it’s important that you give the reader all the important details regarding your product or service. This goes toward helping them to understand what they’re supposed to do and what they should expect. Therefore, use simple and straightforward language while formulating rich content. Allow the reader to see what you are driving or aiming at.

2. Explain the value or benefit that a reader will acquire from engaging with your CTA.

Here you can list the three most important benefits that one can expect from your product or service. Of the three, take out the best and highlight it. This helps the reader by pointing out the key argument you are presenting to them. Such emphasis also highlights the relationship between your copy and the product or offer.

3. Reach out to your readers to solve their problems.

For example, if you are aware of the location from where someone is visiting your website, it helps you to know the problems they may be facing and how they can be resolved. A successful inbound marketing strategy is one that provides solutions. Make your brand appear as an informative piece about your specific industry. This makes it more appealing, and thus it will help you attract more people – especially if they find the advice you offer to be useful to their situations.

Excellent calls to action will make a huge difference in the effectiveness of your marketing. What other advice do you have about using CTAs in your online marketing? Share your insights in the comments below!

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Matthew Toren

About Matthew Toren

Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley). He's based in Vancouver, B.C.