Let Talent Come to You with Logo Crowdsourcing

By on September 25, 2012

CrowdsourcingYou’ve decided you want to go forward with your brand and create a logo. You want to get this right, find something that reflects your ideals – something simple yet dynamic. Maybe you don’t have a particular go-to person for this kind of design work. Maybe you’d like to crowdsource the job and let the right candidate rise to the top.

Dozens of Heads Are Better Than One

Even large companies are increasingly taking advantage of this fact. User feedback is essential to quality control, and companies often hold contests for new ideas. Crowdsourcing takes the next logical step. Gather freelancers together and let entrepreneurs place project orders in a large, eager pool. Let the power of dozens or even hundreds of minds work for you. You never know where that creative spark is going to come from, so cast a big line.

Affordability

Hiring a quality employee or finding the right freelancer is more costly than you may think. Besides the payment for services, you should consider the costs of the selection and hiring process. And if you’re trying to find a great provider one-at-a-time, you’re going to be eating into a lot of valuable time. Crowdsourcing is a viable, affordable alternative to finding an employee or contractor the traditional way. Both methods can deliver the right person for the job, but crowdsourcing can be far more efficient.

Why Logos are Great for Crowdsourcing

A logo should be elegant but not needlessly complex. It communicates directly and is an embodiment of your brand. It takes a spark of creativity and mixes it with simplicity. Sometimes someone on the outside of your project can look at things from a different angle. They’re not weighed down by the intricacies and the details. They are trying to capture the essence. Good logo designers can receive the message and then deliver it in an artistic form.

Sites for Design Crowdsourcing Services

Perhaps the most popular design crowdsourcing arena, 99designs.com grew out of an online Photoshop challenge issued by members of the SitePoint community. It quickly escalated into a full-fledged business. They can boast to delivering millions of dollars in sales to freelancers doing graphic design work.

99Designs.com

99Designs.com

99Designs.com

Of course, there are other popular design crowdsourcing sites. DesignCrowd.com offers an appealing interface and a lot of options for getting a great design.

DesignCrowd.com

DesignCrowd.com

DesignCrowd.com

CrowdSpring.com has a money back guarantee and multitudes of design categories to choose from.

CrowdSpring.com

CrowdSpring.com

Crowdspring.com

Easy and Effective Logo Crowdsourcing

Now, we don’t like to play favorites, and this is not a sponsored post or paid endorsement, but we just had a logo designed through 8020Select.com , and the entire process and resulting logo were OUTSTANDING! 8020Select offers a step-by-step process to give you a professional logo. After you describe your company and your project, they assign freelancers to the job.  10 interested designers will give you initial designs. After narrowing down the entries to a pool of your favorite designs, they revise and color the design, and then you make your finalized selection. Their simple pricing system, interactive design program, and reasonable completion time makes them a great place to go to specifically for logo design.

8020Select.com

iSell.com

8020Select.com

8020Select.com

Tips

It can be helpful to have an idea of what you’re looking for before you lay out the parameters of your project. Maybe someone will blow your mind with a really terrific design even if you don’t make some boundaries. Maybe not. It’s a better idea to give a fairly detailed outline of what you desire but still leave room for creativity.

At the same time, don’t try and keep changing the idea of what you’re seeking. Pick a direction and stay on track. Your clarity will result in better work from freelancers.

Have you used a crowdsourcing site? What was your experience? Would you recommend it? Share with us in the comments section below.

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Adam Toren

About Adam Toren

Adam Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.