As you build your business, you’ll eventually come across a job you don’t feel confident performing or simply don’t have time for. Beginning to hire employees is an essential step toward growth, but what if you lack the time or finances to hire a regular employee? Don’t despair, the web has made it remarkably easy to find capable freelancers willing to perform all sorts of tasks, and you can find some great deals as well. Fiverr is the major player in the microsourcing arena, and though several clone sites exist, Fiverr draws huge amounts of traffic and gives you plenty of options to find exactly what you’re looking for.
Fiverr and its clones have plenty of freelancers willing to tackle the more technical aspects of building and maintaining websites. Are you seeking some code? Maybe a new website design that is optimized for mobile users? Do you want to arrange your e-book in several different formats? You can even get an iPhone app made specifically for your website. Plenty of tech-savvy freelancers are eager to help.
Lots of content creators get their start on sites like Fiverr. Some are willing to write hundreds or even thousands of words for low wages. Tread carefully when hiring writers from microsourcing sites. It is possible to find someone who is passionate about writing, a native English speaker, and college-educated, but you’ve got to do some searching. Remember, Fiverr gives you the option of ordering “gig extras,” which are essentially higher paying jobs. Don’t be afraid to order several gigs and pay more when you a feel a job commands more time and attention.
Overwhelmed by endless amounts of data to enter? Weighed down by hours of transcription? If a job is simply too time-consuming and your efforts would be better spent elsewhere, outsource your low-skill tasks to a freelancer looking to make a few extra bucks.
Fiverr is inundated with artistic freelancers, and many of them are quite good. Are you struggling with a brand logo? Maybe you need a stylish e-book cover. Visual elements are key to creating an image and solidifying your brand. Let an inspired graphic designer go to work for you from outside the box. Often, if you give them a few key points and let them unleash their creativity, you’ll be rewarded with a fresh approach you hadn’t even considered.
Advertising gigs abound on sites like Fiverr. Video marketing is extremely popular, and professional-level voiceover actors can ad a bit of flair to an otherwise dull landing page. Other freelancers will market your efforts on social media sites, send a press release to dozens of directories, or even hand out flyers. The marketing gigs on Fiverr tend to be the oddest as well. If you think that shaving your domain name into a cat’s back fur will increase your exposure, chances are you can find someone on Fiverr willing to help.
Trial and Error
The biggest challenge when using Fiverr or its clones is finding quality freelancers. Obviously, you’ll want to look for users with high ratings and positive reviews, but don’t focus solely on finding the most popular poster. If a relatively new user creates an ad that speaks to you, give him/her a chance. You may find a diamond in the rough. Sometimes, you will receive work that does not meet your standards. This is the nature of the beast. Microsourcing sites can be a gamble. Your financial losses until you find that great freelancer can be thought of as an initial investment.
Keep in Touch
Once you’ve received completed work to your satisfaction, let your freelancer know how appreciative you are. Post a positive review, and better yet, send over a tip of additional payment. When you head back for another gig purchase, you’ll be remembered as a gracious employer and put on the freelancer’s priority list.
There are literally hundreds of websites similar to Fiverr that connect freelancers with employers. They may not have the same high traffic, but it may be easier to sift through dozens of gig offers instead of thousands. Give microsourcing sites a try, but do so with caution. Don’t expect the world for what is ultimately pretty low compensation. If you play your cards right, however, you can find some high quality work.
Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Adam. Matthew is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.