Five Valuable Tools to Facilitate Your Social Media Strategies

By on November 1, 2012

Utilizing social media in your online endeavors should be an essential component of your overall strategy. Search engines are being modified to reflect the popularity of powerful sites like Facebook, Twitter and other big-name players. Maintaining a social presence and building a reliable reputation are vital to effective online marketing and networking. Now, as Google+ and Pinterest join the mix, it can become overwhelming to keep track of the multitude of social sites to update regularly. Here are some of the most popular tools to make your job easier.


This handy tool provides you with a colorful graph that keeps you updated on how many people your Facebook posts and tweets have reached. Crowdbooster will give suggestions for tweet timing based on the activity of your followers, let you know who has been re-tweeting and sharing your information, and inform you of which followers have the most followers themselves. Tracking this kind of information is extremely helpful to marketers seeking to engage the greatest amount of people.


Perhaps the most popular of the social media management tools, Hootsuite definitely sets a high standard. Hootsuite offers tremendous analytics to track your tweets and posts and decide what’s working and what isn’t. The interactive team feature allows you to assemble in one location and collaborate with and delegate actions within your crew. Hootsuite even has a “university” that is a valuable resource to fill up on social media knowledge. Plus, they have a cute owl.


Sendible has a great interface that, once you become accustomed to it, allows you to easily locate information and organize your action steps. Excellent monitoring and analysis will help you track success in different social media avenues. It also throws email marketing and text messaging into the mix, making it a great product for all your communication needs.


Buffer is a fantastic scheduling tool that allows you to manage multiple social media accounts. Organize your timetable, and then simply edit your updates and allow Buffer to queue them up and send them out on schedule. It offers extensive Twitter analytics as well, and Buffer extensions and apps make it a breeze to use with a variety of browsers or smartphones.

Social Bro

Finishing our list is Social Bro, another valuable tool to manage and organize your social media marketing. Find out who recently followed you and, even more informative, who recently unfollowed you. Discover which of your followers has the most significant online reputation. Their analytics provide you with follower availability throughout the day, giving you information on optimal times to make posts.

All of these products share similarities and style. You’ll have to try them out to see what your personal preference is. Fortunately, most offer a free version or at least a trial period. The more sophisticated features come with a modest monthly subscription. Does keeping up with social media updates bog you down? How do you handle the situation?

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Adam Toren

About Adam Toren

Adam Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.


  1. marc antoine garrigue

    November 2, 2012 at 2:52 am

    Great informative post!

  2. Steve Pronger

    November 2, 2012 at 3:37 am

    Hootsuite looks very similar to a service we’ve been using called Buzzstream.

  3. Pete Sveen

    November 2, 2012 at 11:19 pm

    Great post Adam. I’m always looking for tools that help make social media stuff more efficient. I still haven’t done hootsuite but need to. That’s it, I’m breaking down right now and am going to try it! Love reading your blog. Cheers – Pete

  4. Ben Abbott

    November 4, 2012 at 5:30 pm

    Appreciate the great tips in this post. There are so many tools out there to manage social media, it really comes down to preference. I wish there were a way to aggregate every site I’d ever made a profile with. I probably have Hundreds of accounts I’ve forgotten or don’t use.

  5. Sue

    April 22, 2013 at 9:28 pm

    Great tools for PR people too. Thanks for sharing and have a nice day!!