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    24 December 2012

    Where Is My Search Engine Traffic?

    If you build it, they will come. Well, that may work for Kevin Costner and a bunch of baseball-playing ghosts, but it doesn’t really work in today’s competitive world of websites and blogs. You can build a great website, or start and maintain a great blog, and get traffic from word of mouth alone. But your chances of succeeding this way are not likely. You need to explore all avenues of getting traffic, and search engines are the primary way users will locate your site. So why aren’t you ranking in the search engines? Where is the traffic? Evaluate some of the common problems below and see if they help in your search.

    Research Those Keywords

    Put yourself in the mind of an Internet searcher. What would you type into Google or Bing to find what you’re looking for? Start with broad searches and narrow things down to niche searches. Remember, you want to find relevant keywords, but not phrases so common they’re bogged down by too much competition. Think outside of the box and be specific. Use a combination of your instincts and tools like Google Adwords to discover effective keywords. Make sure to include appropriate keywords in your headlines and titles.

    KISS

    Simplicity reigns supreme. Your website should be easy to navigate. Don’t try to be too flashy. Not only will users appreciate simplicity, but search engine spiders will have a much easier time checking it out. Use WordPress, avoid Flash and Javascript, choose a simple but visually pleasing them, and create a sitemap.

    All Hail the King

    Yeah, yeah, you’ve heard it before. But it must be repeated. Ultimately, great content is the most important factor when it comes becoming popular. Fill your blog with content that is entertaining and informative. Offer your readers and viewers something unique. Never use duplicate content. Google will punish you severely. Put the user first, before the search engine. Remember, the search engine is there to serve the user. Focus on the user and the search engine will work for you. Make your posts thorough but not long-winded. And update your site regularly. The more often you post great content, the more opportunities search engine users will have to locate you.

    Link Up

    The more relevant the sites that link to your blog the better, at least to a certain degree. The keyword here is relevant. The days of spam back-linking are over, and if you engage in this behavior, you’ll actually be penalized by search engines. Focus on building relationships and building links with quality, trusted, relevant websites and your search engine ranking will skyrocket. Utilize press releases, register with directories, and use text link advertising. The best way to ensure relevant incoming links? Again, the answer is great content that people naturally want to share.

    Optimize Your Images

    Often neglected, image searching can generate a huge amount of traffic. Remember, people are generally visual creatures. Use a descriptive file name for your image that includes keywords for which you’d like to rank. Don’t make your image too large that it interferes with load times. Include descriptive captions that will entice searchers to stay on your page and lower bounce rates. Finally, include alt-text so search spiders can understand the image you’re posting. Just ad alt=”your alt text here” to your image tag.

    Do you have any tips you use to attract search engine traffic? Let us know in the comments below!

    Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Adam. Matthew is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.

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    12 Responses to Where Is My Search Engine Traffic?

    1. Joseph Oni December 25, 2012 at 3:40 pm #

      Great post, Matthew!

      I love what you guys are doing here and you’re so right that the world has changed. No one will come if you build it and wait; you have to actively attract them.

      I especially love your point about keeping things simple; simplicity is what most websites lack today, and not only will having a simple website help you get more traffic. It’ll also create a better user experience and increase your chances of converting people to customers.

      Best Regards,
      Joseph

      BTW I sent you an email in regards to guest posting here a few weeks ago and never heard back. I’m not sure you got it?

      • Matthew T December 26, 2012 at 1:40 pm #

        @joseph Thank you for the positive comments!
        Can you resend the email again and place the word “Important” in the subject.

        Thank you,

        Matthew

        • Joseph Oni December 26, 2012 at 2:17 pm #

          Thanks, Matthew!

          I got a notification of your comment and I decided to send the whole post to that email, with the word “Important” in the title.

          Please let me know if you got the email.

          Thanks!
          Joseph

    2. Heather December 26, 2012 at 10:25 am #

      Atm im one of those people who has problem to get steady amount of traffic to their sites. Yet my sites are pretty simple and user friendly. These tips help me alot!

      Thanks for the share

    3. Tech Blog December 27, 2012 at 5:58 am #

      In my opinion if some blog have Interesting and informative content then he will have to work 50% half then any normal blog on Search Engine Optimization, if some blog is load with Blasting content then there is no way that That blog will not successful. by the way nice article

    4. Ted January 1, 2013 at 9:17 am #

      I just did the image renaming a few days ago. It really worked! Thanks for the info.

    5. randy hollingsworth January 8, 2013 at 11:32 pm #

      Thanks for the great post. I strongly agree with you about putting the user first, before the search engine. I believe if you will give your audience what they really need on an ongoing basis, then the sky is the limit.

    6. Steve Pronger January 9, 2013 at 9:44 pm #

      Some good tips on the basics Matthew. I’d be cautious about using text link advertising though, and only use high quality directories where your site is reviewed and assessed before being accepted.

    7. Thomas Jakobson January 18, 2013 at 12:13 pm #

      Thanks for the great tips! And I agree with what was posted before- the customer should always be but ahead of the search engine. It is no use having a website that is easy to search, but has no compelling content for users.

    8. John January 27, 2013 at 1:14 am #

      Just wanted to say thanks for sharing such an awesome article.

    9. Patrick January 30, 2013 at 11:50 am #

      Thanks for a great post. Search Engine Optimization has been a topic of interest for me these last few months. For the young entrepreneur, this tool is crucial to his/her’s future success.

    10. Kelley February 6, 2013 at 3:31 am #

      I used to be recommended this website by way of my cousin.
      I’m now not sure whether this put up is written via him as nobody else understand such specified approximately my problem. You are wonderful! Thank you!

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