If you follow SEO, even in a little, you know that there have been a lot of changes lately. Google has unleashed a multitude of algorithm updates for their search engine rankings that have drastically shaken up the SEO landscape in the past couple of years, most notably in 2012 with the Penguin update.
These changes caused a bit of a frenzy among SEO professionals because a significant amount of their strategies and tactics for search engine optimization have now become less reliable, and in some cases obsolete.
Does that mean you should fear 2013 from an SEO perspective?
No. Not at all.
In fact, the best thing you can do for your business and your website is embrace the change. Let go of the old tactics like over-optimizing your content and automating backlinks, because not only are they outdated and no longer effective, but they may even hurt your brand and it’s search rankings.
Successful SEO, moving forward into 2013, is all about users first and search engines second. More than ever before, you need to focus on high quality, relevant content that genuinely engages the reader.
View the infographic below for more details on what you need to do (and what you need to avoid) in regards to SEO in 2013: The Year of the Consumer.