Mobile phones and apps are taking over quicker than anyone imagined. Smart phones opened up a whole new world for people to connect with each other. Many people, young and old, are starting to rely on their phones more heavily than their computers. Businesses are taking note of the mobile future in a big way.
Expectations for 2013
Mobile ad revenue has been on a steady incline. It’s estimated that global mobile ad revenue will top $11 billion this year and closet $24 billion by 2016.
There are a few different reasons businesses are investing in the mobile future.
More and more people are purchasing smart phones that have mobile ad capabilities. Tablet systems have been skyrocketing in popularity, even more so this year as more budget-friendly options become available. It’s believed that businesses will be producing more external and internal mobile apps that are stronger than ever before. We should also start seeing HTML5 mobile apps introduced in 2013 as well.
Location Based Mobile Ads
It’s apparent that experimenting with location based mobile ads will have a strong grasp on 2013. Many businesses are asking themselves if location based advertising is the future of the mobile marketing world. The debate is strong on both sides. It can be agreed that location based mobile ads will definitely have its part in mobile advertising.
There are a few skeptics that still believe mobile advertising, specifically location based ads, are broken in a sense. It’s true that the waters are still being tested to gain a better understanding of this style of advertising. The benefits of location based ads, such as specifically targeting an audience that is in your area, is obvious.
Mobile Future and Your Brand
There are more business owners than ever are cashing in on mobile ads and getting publicity for their brand. The technology for mobile ad creation has been greatly advanced to the point where creating and publishing ads can take mere months or even weeks depending on resources.
If you’re considering trying location based ads, you’ll need to familiarize yourself with a few things, including geofencing and location data. Location data refers geo-tagging or data users input (such as zip code or city and state). Geofencing is a term used to describe the marketing technique of targeting an audience based on a specific geographic location. When a person walks into this geofence, your ad would appear. The benefits of this are obvious if you have a brick and mortar location.
Mobile ads and mobile advancements will be a huge topic this year. As our technology and knowledge grows, so does our ability to harness the true power of this mobile phone and app movement. Whether you are brand new to the entrepreneurial scene or have an established business, it will be wise to stay up to date with the mobile future.
If you haven’t already, consider spending some time researching the potential of mobile ads for your business.
Those that get ahead now will be well off tomorrow.
Adam Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.
Follow Adam on Twitter: @thebizguy