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  • A Case Study on Social Behavior

    13 April 2013

    You’ve already taken a look at the “Search Behavior” infographic, and now it’s time to explore holistic trends in search and social behaviors. The second installment of the study with iAcquire and Survey Monkey features social behavior – uncovering key information on search privacy concerns, social influence, images in search results, social sharing behavior, and social preferences by social network.

    Here’s a snapshot of the findings:

    • Around 75 percent of users object to sharing private search data
    • Most users are not influenced by Facebook “Likes” and Google +1s
    • Half of all internet users do not care about pictures in search results
    • LinkedInis the most popular network for those who are 30 years old or above
    • Facebook is NOT the preferred network for those under 30
    • Between 2011 and 2012, the average time spent on social networks has increased 37 percent

    The study uses information sourced by Experian, Google Analytics, Pingdom, Nielson, Survey Monkey Audience, MassMailSoftware.com, and Pew Internet.

    Learn how to “play the game” of social – pun intended – to reach and convert customers:

    iAcquire Search Behavior Study
    iAcquire Search Behavior Study

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    4 Responses to A Case Study on Social Behavior

    1. Ansh April 14, 2013 at 1:32 am #

      You said people are not influenced by Facebook likes and G+, then with what exactly they get influenced?

    2. Julie Harris April 16, 2013 at 12:31 am #

      This is interesting because I must admit it, I’m a facebook user and I really care about ‘likes’ and ‘shares’. There’s just a good feeling when your post gets appreciated. I agree with this, LinkedIn seems to be very popular for people aging 30 and above. LinkedIn seems to be the social networking of the professionals. :)

    3. Roger Tang April 22, 2013 at 9:51 pm #

      Great piece of reference!! Thanks so much!
      We always believe that facebook is for the early twenties…you really make us re-think our strategy :))

    4. Anton Volney May 10, 2013 at 12:31 pm #

      Are you saying that people under 30 use Reddit and similar sites more than facebook?

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