A Case Study on Social Behavior

By on April 13, 2013

You’ve already taken a look at the “Search Behavior” infographic, and now it’s time to explore holistic trends in search and social behaviors. The second installment of the study with iAcquire and Survey Monkey features social behavior – uncovering key information on search privacy concerns, social influence, images in search results, social sharing behavior, and social preferences by social network.

Here’s a snapshot of the findings:

  • Around 75 percent of users object to sharing private search data
  • Most users are not influenced by Facebook “Likes” and Google +1s
  • Half of all internet users do not care about pictures in search results
  • LinkedInis the most popular network for those who are 30 years old or above
  • Facebook is NOT the preferred network for those under 30
  • Between 2011 and 2012, the average time spent on social networks has increased 37 percent

The study uses information sourced by Experian, Google Analytics, Pingdom, Nielson, Survey Monkey Audience, MassMailSoftware.com, and Pew Internet.

Learn how to “play the game” of social – pun intended – to reach and convert customers:

iAcquire Search Behavior Study
iAcquire Search Behavior Study

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