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    19 April 2013

    Five Steps to Linking Your Business In

    A successful LinkedIn Group is one that is active, engaging, and helpful. LinkedIn is widely recognized as “the professional network,” so it’s only fitting that content should be provided to help group members succeed or at least gain insight into market trends and other aspects that can help their business. However, spammers, neglect, and poorly set goals can often derail a LinkedIn group before it ever even has a chance to get rolling off the ground.

    So what exactly does it take to host a successful LinkedIn group? Here’s a look at five tips.

    1. Establish Administrators and Moderators

    Besides being a network for professionals, LinkedIn is also the social media equivalent of the message board. Specifically, LinkedIn groups are liaisons for people to have conversations about their common interests and professions. And since LinkedIn groups are somewhat like message boards, it’s important to set rules and regulations for your group and assign administrators and moderators to monitor it. Nothing can derail a group’s activity like someone violating group policies. That’s where administrators and moderators come in—-they’re the “police.”

    2. Market it

    Don’t just create a LinkedIn group and expect people to join it. You need to do a little bit of legwork to ensure that people will show up. For instance, link up your LinkedIn page and group to your website, your blog, any e-newsletter lists that you deploy, and any advertising (digital or print) that you do. Marketing it will ensure that people will know about and therefore join your group.

    3. “Manufacture” Participation

    It takes work and time to turn your LinkedIn group into a turnkey operation—you can’t expect people to do it for you. Make sure that your administrators and moderators are encouraging and facilitating participation among the group members. Have them ask questions to members, post relevant stories and articles about the industry, and share best practices. Finally, don’t be afraid to open up controversial topics , as these can make for some of the most popular discussions.

    4. Invite Members

    We’ve mentioned that you can’t just sit back and expect your LinkedIn group to grow without marketing it and promoting it. Along those lines, one way to increase group members–and particularly group participation—is to invite LinkedIn members who you know would benefit from it. This is a great, easy way to increase your group membership as well as to have control over who is joining your group. It’s win-win.

    5. It’s All About Content

    We touched on this a bit already, but it’s worth repeating. In order to grow and make your LinkedIn group a success, you need to make it valuable. And a way to ensure this is by making sure the content that’s posted is exceptional and something that your group members can’t get anywhere else on the social networking site—or elsewhere on the web, for that matter.

    Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded along with his brother Adam. Matthew is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.

    Follow Matthew on Twitter: @matthewtoren

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    4 Responses to Five Steps to Host a Successful Linkedin Group

    1. Steve Freeman April 19, 2013 at 8:20 am #


      I can’t agree more. I have spent a lot of time on Linkedin, at least by my standards, and the value of any group is the manager and moderators. They are the difference between a high quaility useful group or one that is totally spammy. Unfortunatly most groups I see are only so so.

      I have a goal of comments on 5 blog posts and then sending a connection to each author. There are some days I can’t find anything worth commenting on out of 30 groups.

      Thanks for the post!

    2. Ansh April 20, 2013 at 2:01 am #

      Don’t you think instead of focusing on Linkedin, we should focus more time on facebook group?

    3. Julie Harris April 21, 2013 at 7:58 pm #

      If you want something to be done you don’t just watch it but work it. I agree with you Matthew, you can’t expect people to join your group in just a matter of minutes. In LinkedIn, you have to be credible and realistic. As you say it, it’s a professional network. :)

    4. Anton Volney May 7, 2013 at 9:19 pm #

      Hey Matthew,

      I’m a direct response copywriter who has spent a lot of time experimenting with Linkedin profile writing. I wrote a blog post about how to dramatically improve a Linkedin Profile Summary. Since it’s on topic, I thought I’d share it with you all. It’s a very well received post, and I think your readers will really love the content. Click my name if interest. The link’s in my name if anyone’s interested.


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