Content Diversity is Key to Search Engine Optimisation Success
Most webmasters know by now that if they churn out the same content and build the same type of links again and again, they are likely to be hit by an algorithmic update or a penalty. Google wants its users to be able to search and find high quality sites that offer fresh and original content. Google wants to avoid searchers landing on spammy websites that offer users nothing of value.
As a result, bloggers and webmasters should be thinking about the types of content they have to offer their readers. Churning out the same old boring type of blog will soon turn people off from what you have to say. Keeping the attention span of an already flighty internet user is difficult at the best of times. So in order to retain readers and keep them coming back to your site for more, you have to give them juicy, original content in various forms.
Content Tailored to Your Niche
The type of content you offer your readers may differ depending on your industry or niche. However, it is best to offer a range of content types, especially when you are embarking on a new content strategy. This way you can test the types of content that most appeal to your readers and give them more of what they want in the future.
Great Content for a Great SEO Strategy
The idea is that the more popular your content is, the more likely it is to be shared and linked to which will contribute to your search engine optimisation success. Becoming an authority within your niche through superior content will help to establish your site as a trusted source of valuable information that will serve you well in the rankings.
So which types of sharable content should you offer your readers?
Copy doesn’t have to be boring. Short, sharp and enticing copy can bring your blog to life. Readers want useful and interesting information quickly so if you are going to write in text, make it worth the read. Everything from catchy headlines to juicy, irresistible chunks of content should be considered when writing. Keep readers engaged by mixing short bullet points with summaries and interesting sound bite phrases that may be picked up by others in your industry. Good sound bites can generate links and traffic when your unique take on something is attributed by other bloggers.
Topics that are difficult to explain or would require lengthy copy to do so may be better presented as an educational infographic. Easily digestible and visually enticing, this type of content makes great link bait. By attracting links naturally through an infographic, you can drive relevant traffic to your site and spread the word about your brand with a branded infographics.
A range of multimedia content can really help to increase the amount of time visitor spend on your site. Videos can help to display products in a visually interesting way whilst slideshows and audio clips can help explain things quickly with little effort required by the visitor. Like infographics, these multimedia content pieces can provide great link bait. If you turn them into tools, questionnaires or other forms interactive content that help your target audience, your content can remain useful long after it has been published. This kind of evergreen content can aid your SEO long into the future by acquiring links naturally as a useful port of call for readers within your niche.