Now that the Internet is a huge force behind the success of any business, domination of local search results is vital to the growth of your brand. While some businesses think they have done enough to get seen, others know the tricks of the trade to reach the top of local search results.
Just as a biophysicist knows the formulas for DNA, a successful business knows how to dominate the search engines. Don’t settle for second place in the game of total and utter domination. Consumers don’t have time or patience to scroll through infinite pages of search results. Drive traffic to your site and keep it there! Increasing your listing’s ranking in search of results is straightforward and essential in producing more leads, new customers, and sales. Incorporate these seven practices to dominate local search results, and you’ll whiz past your competitors in no time.
Make Best Use of Your Location
Include your city name and surrounding areas, including towns, counties, and regions. Incorporate local addresses, phone numbers, and area codes. When people search a topic, they type in the key words and most often attach the city, district, or state in their search.
Maximize your Search Engine Optimization (SEO) by listing relevant keywords. Local text must be optimized in your page title, URL, page content, header tags, image alt text, and so on.
Focus on local maps, organic strategy, local listings, paid and sponsorship ads, and many others. The more directories you submit information to, the better your effort will pay off. Capitalize on your efforts by using the largest revenue-stream producers: LinkedIn, Google, Google Places, Yahoo, Yelp, Local.com, and the like. Here’s what your competitors may not know: Just claiming a Google Places page isn’t enough to fully maximize your views. Remember three very important words: verify, optimize, and (build) citations.
You might have a great laid-out plan, but it doesn’t do you any good if it’s not being seen. Take note of all the different ways people can find you on the web, and focus on those areas.
Your bread and butter rely on spot-on marketing. Stay one step ahead of the times and put your marketing dollars to work. Make wise marketing decisions––traditional advertising is phasing out.
Leveraging Review Sites
Customers listen to what others have to say. Allow positive reviews to influence potential new business. Stellar reviews tip the scales in your direction.
Social Media Must-Dos
Social media is as vital as the blood pumping through our veins. Google+ has revolutionized the presence of local businesses on the web. Allow your content marketing to kick into overdrive, thus increasing your opportunities with germane blog posts, testimonials, and user views.
Adam Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Matthew. Adam is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.
Follow Adam on Twitter: @thebizguy