Six Minor Changes to Make Your Business a Rockstar
If you stop and think about it, there are probably hundreds of things you can do to launch your business to rock-star level. You need to know about the few that would work best for your specific products or services and hone down your list to a laser-fine point. Whether your business is online or brick-and-mortar, utilize these small changes to increase your sales exponentially.
6. Bring Your Business Online
If your business is in a physical facility and you don’t have a large online presence, consider creating a digital campaign. Your campaign could be a simple as a Facebook business page or as involved as a series of landing pages that lead to a new website. Whatever you utilize, it should be designed to catch a prospective customer’s attention within the first few seconds. If you have more than one service, you should have a landing page for each service. The landing page directs the prospective customer via a call to action to visit your main web page or your Facebook page.
5. Happy Employees Make for Better Business
Are your employees happy? A noticeably happy employee translates to a customer that is proud to buy from a company with positive business practices. A happy employee is also more apt to spend more time with a prospective customer to try to sell a product or service. You can do many things to keep employees happy through your treatment of them, bonuses, and creating an open-door policy for discussions on how to improve your business model.
4. Give ‘em a Deal
Offer a free service or product. If you offer services, you could give a free half-hour of time, a complimentary consultation, or a free product when the customer pays for certain services. When giving away freebies, use items that have your company’s name engraved on them. They can be something as simple as pens, calendars with pictures of your completed services (this works well for companies in the landscaping field), mugs, or T-shirts.
3. Harness Social Media
If you’re already online but don’t use social media, create a social media ad campaign. Link a Facebook campaign with Twitter and Google+. Offer prospective customers something for purchasing a product or service. You can also post a coupon that prospective customers print and use with their first order. Trade funny or inspirational content for an engaged audience that will listen to any updates or promotions that your organization offers.
2. Expand Your Brand
If you don’t have the budget for print media, consider writing a press release. When you approach print media, be prepared to catch the representative’s attention immediately. Your press release might focus on a brand-new product or a sales-percentage donation your company’s making to a popular charity. Also, don’t forget to contact local press about a promotion or new product you’re offering. News doesn’t make itself and it’s your job to make your company’s voice heard.
1. Be Approachable
Customers love special attention they get from a business. Make sure you’re available to always answer questions and knowledgeably discuss products and services with a smile. Make sure to respond to any emails or social media comments in a prompt and respectful manner. A friendly business is a booming business.
Sometimes, a minor change is all it takes. If you think you’re doing all you can do, poll your customers to see what types of changes they would like to see. You can use comment cards in your business if you’re a brick and mortar store, or you can ask customers to take a survey about their experience with your business. Even one small change could mean the difference between a one-time customer and a repeat customer.
