Online communities are the bread and butter in the digital media age, and Facebook is the lifeline. There’s a strategy to increasing your fan base, and the result is making a name for your brand or product. Promote your business and generate a buzz about the promotions you decide to use. Promotions can increase engagement and interactivity, which will drive traffic to your site. Facebook has over one billion users, and chances are that your target audience is spending their time there. Customers keep coming back to your page because you offer attractive promotions that create a natural curiosity to keep them checking in––and often––to see when other deals are going to pop up at any given time. Competitions and games make people feel as if they made a difference in building your site. Here are eight effective promotion tips you might not be aware of. The good news is that you can use a combination of promotions and formulate a strategy that works for you.
1. Questions and Comments
Get customers talking and interacting by asking a question that will yield the top comment. The question should be relevant to your brand and at the same time be a product of your creative juices––the quirkier the better. Imagine, for instance, that you sell an all-natural, organic herbal dog perfume. You could ask the question What was your pooch’s stinkiest experience? This will get people laughing—and talking. I can see the comments now.
Reward your fans for visiting your site with exclusive discounts or freebies in the form of valuable coupons. Knowing that revisiting your site will offer them special deals will keep them coming back for more.
3. Partner with Complementary Brands
Big names have been wildly successful at forming partnerships by recommending one another’s sites. Partnering to help fans is a win-win for all.
4. Contests and Sweepstakes
Attract new fans while rewarding your current ones by giving them a shot at winning a fabulous prize for Liking your page. This promotion is a no-brainer, but it’s effective. For example, Like us, and be entered to win a dinner for two at a restaurant of your choice. Utilize the Facebook Contest app to get started.
5. Customer Polls
Customer polls are very successful because they not only offer your key demographic the chance to make their opinions public but you also get insight into what they think. Rewards for taking the poll can be an incentive to take the poll.
6. Virtual Games
Incorporating a virtual game in your Facebook promotion will grab attention and draw in new fans. The more exciting and interactive the game, the more buzz it will generate. Amusing games can bring more traffic to your site.
7. Product Samples and Giveaways
Giveaways and free samples are a big hit! Who doesn’t like free stuff!
8. Real-Time Engagement
Amaze your fans with an active cover-photo promotion that has an instant response! Facebook promotions that allow users to see the results of their participation right on the spot are sure to entice new fans.
Facebook Promotions are a fabulous tool for building your brand and driving traffic to your website. All promotions must be managed through a third-party app. A word of caution: Be certain to follow the Facebook guidelines, and keep current on updates. Don’t gamble with getting your page shut down.
Matthew Toren is an Award Winning Author, Serial Entrepreneur, and Investor. He Co-Founded YoungEntrepreneur.com along with his brother Adam. Matthew is co-author of the newly released book: Small Business, Big Vision: “Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right” and also co-author of Kidpreneurs.
Follow Matthew on Twitter: @matthewtoren