Two Magic Marketing Tools Every Website Needs For Success

By on September 1, 2014
Marketing Tools

Whether your business is entirely online or your website compliments your retail space, there are some sales and marketing software integrations that your website needs for success. If you’re neglecting these aspects of your website, you’re letting dollars slip through your company every time a visitor comes to your site. Most of these software integrations will work with each other, which makes implementing easy and using them simple.

Here are two marketing tools you need for website success and why.

Mixpanel

Mixpanel is an incredibly sophisticated data analysis tool that actually tells you where you’re losing your audience so you can make the website browsing and checkout process more efficient, simple and improve your user experience every time. You may already have Google Analytics and think you don’t need another data tool for your site, but you’d be wrong. Mixpanel tracks “events” instead of page views and you determine what those events are for your specific website. Why is that important? You can set your own events throughout your sales flow process and through your marketing points on the website to see where users are engaging and where users are dropping off. You can take what’s working and do more of it and track what’s not working so you know where to get better. It’s a genius tool that will help you perfect your online presence and user experience for your customer.

COST: The cost is determined by data points, which are actions users take on your site based on the events you set up. For instance, if you wanted an event to be someone clicking the rsvp button on your webinar announcement, then every time someone clicked the rsvp button and Mixpanel tracked that event, it would be considered a data point. For data points of 500,000 and less a month prices start as low as $150. For a complete pricing list click here.

WARNING: Using MixPanel is usually something you should disclose on your website, as MixPanel uses cookies and web beacons to gather the data and information they need from your users. This is simply a little logo at the bottom of your site’s footer, which discloses you’re using MixPanel on your site. Don’t be afraid, it’s really simple and common.

TAKEAWAY: Use the data! Having a powerful data tool like mixed panel in only useful if you use the data to analyze where you’re losing customers in the sales funnel process so you can improve and increase conversions.

MailChimp

Sure, you could use any email service, but MailChimp is easy to use, simple to modify and makes emailing actually fund to do. If you aren’t building an email marketing list, you’re losing money. You should have opt-in boxes throughout your website to capture future potential customers who are just browsing your site so later you have the option to send company updates, sales events and any other useful information directly to your customers.

COST: Subscription prices vary based on the number of emails on your list. For up to 2,000 subscribers on your list MailChimp is entirely free, so there’s no excuse for starting up an email subscription program today. For more on pricing click here.

WARNING: This is not a MailChimp warning but rather a value proposition warning. If you abuse your email lists, you’ll lose subscribers so make sure every newsletter and special event you send to your lists have value. Don’t spam your customer list and make sure there is content that is worth reading. Your email list is your opportunity to make a real connection with your customer, so build that relationship with great content and respectful emailing practices.

TAKEAWAY: Set up an email list opt-in, then use it consistently to offer your customer base a valuable newsletter of content and a reasonable volume of special deals and offers. It’s a way to push your company out instead of coming your customers come back to the website.

Sure, you could use any email service, but MailChimp is easy to use, simple to modify and makes emailing actually fund to do. If you aren’t building an email marketing list, you’re losing money. You should have opt-in boxes throughout your website to capture future potential customers who are just browsing your site so later you have the option to send company updates, sales events and any other useful information directly to your customers.

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