WixStores: the eCommerce Website Builder

Are You Looking for an Easy Way to Launch an Ecommerce Website?  

Chances are that if you have tried to build a website in the past you have ran into or at least seen the ads for Wix. Wix is a FREE and premium website builder platform that offers WixStores. WixStores are their version of ecommerce websites. Over thirty million users have built online stores and ecommerce websites using the Wix platform. Wix’s simple drag and drop builder makes it super easy to create a stunning website in no time. But how easy is it to create a stunning website and an online store at the same time?? Read on and see.

Before we dive into the ecommerce side of things lets go over a couple key points why we believe Wix is a great option for a small business owner or entrepreneur looking for an affordable website.

  • Wix has 100s of professionally designed website templates (click here to see some of our favorites)
  • Wix uses a pure drag and drop website builder – you decide where you want it to go and simply drag the element there
  • Wix Support – Wix offers 24/7 customer support, a large support forum, and a leraning center with tons of tutorials, videos, and demos
  • Wix App Market – Has 100s of apps that you can add on to your website

Okay its time to jump into creating a Ecommerce website with Wix. You can follow along with us in this short video or just follow our brief step-by-step screenshots as well

Wix Ecommerce Website Builder Templates

As mentioned earlier Wix offers 100s of stunning free website templates to choose from. These range over several different industry categories. The drag n drop builder makes it super easy for anyone to edit their ecommerce website in a mater of minutes. For this project we have chosen the Shave Shop template. Follow along as we create a simple ecommerce website, add a product page, choose a payment processor, and show you how easy it really is to create an online store.

The Wix Drag n Drop Builder

The drag n drop builder is pretty straightforward to use, just simply click the item you want to add or move and drag it to the location you would like it to go. That is pretty much it. As drag n drop editors become more and more common among the different website builders it is nice to see one as simple to use as the one Wix created.

How to Manage your Online WixStore

Okay, its time to have some fun.  In the next series of photos we are going to show you how to get into the backend of your Online WixStore. 

First, Click on the shopping bag at the bottom of the toolbar to your left.  

Next, Click on the Manage Store Button

Now, we are going to edit an existing product in the wix ecommerce website.  Once you have reached the Product Page, just choose an item to edit and click on it.  

Once you have chosen an item it is pretty simple to edit the product.  You can change the image, add a discount, update inventory, and even change the product Description. Follow along with our video above to see step-by-step how you edit a product. 

Next menu item you should see is Collections.  Collections allows you to group products by Collections or groups.  For example, with our site we could place all the shaving products in a single collection and all the brushes and combs into another collection.

Making even easier for us to keep track of our products and sales of a specific group of products on our Online Ecommerce website.  

The Orders Tab is the hub for all of your orders.  There you can see who has placed an order and what they have ordered.  For our review, obviously we haven't sold any products yet, but if we had they would show up here.  

The next feature is probably one of my favorites.  Coupons - you can add and edit Coupon Codes for your online WixStore!  Let's say you wanted to offer a specific group, let's say Blogtrepreneur subscribers a discount site wide.  This feature would allow you to create a custom coupon code to do just that.  You are also able to create coupons based on a specific period of time, a week or month, or by date, and even inventory level.  This makes it supper convenient if you are trying to sell a specific item.  

The last two tabs are pretty self explanatory.  The Payments tab allows you to choose from a list of payment processors, Paypal is probably the most widely used one of the bunch.  The last tab is Shipping and Tax, here you can add tax by region and specify how much shipping charges will be for items on your Wix website.  

The Wix AppMarket (The Game Changer!)

Wix gives you everything you need to get your website up and running and selling products today, but why should I choose it over the competition. Short Answer – Wix App Market. Their App market gives you access to ecommerce tools, advanced sales & marketing tools, business tools, and social media tools. Essentially everything you need to help you build and run a successful online business.

Before we dive into the App Market lets cover some housekeeping first

  • Unfortunately not all the apps are Free, some were built and supported by third party service providers
  • All apps are 1-click installs in the Wix App Market, to use similar third party plugins/apps on the competitions builders you would have to insert an html code onto the page. If you have never done this before it can be quite a daunting task. That’s what makes Wix’s 1-click installs a big advantage

Ways Wix’s App Market can Help your Ecommerce Website

Wix provides several different default categories of apps to choose from. Some of the ones I would suggest for your new WixStore would be eCommerce apps, marketing apps, and business apps. Now If you are looking for an specific app you can just type it into the search bar on the App Market and they will display a list of apps closely related to your search. By doing this you should have a good list of tools you can use to get your online store up and running quickly.

Why Wix Wins the Best Ecommerce Website Builder battle hands down!!

Can the other popular website builders do what Wix does? 

YES

Can the other popular website builders help you get an ecommerce website up and running?

YES

Can the other popular website builders compete with the ease of use and amount of third party apps as Wix?

NO

The Wix App Market is the Game Changer Here! With all the third party apps you get access too and they simple 1-click installations. There is NO comparison!!!

Let’s say you want to add professional looking reviews to your new ecommerce store, because we all know social proof helps customers be more eager to buy your products, guess what there’s an app for that too.

Or, what if you want to send out a weekly newsletter to your past and previous customers?? Guess what, again there is an app for that too!

Conclusion

Wix provides you with everything you need to create an online business and they make it super easy to do.

They provide you with everything you need, an ecommerce website, product pages, shopping carts, email confirmation, etc.

But what really makes Wix the clear winner is their ever growing App Market. It gives you more tools and more options to customize your site and grow your business.

Quite simply, the Apps available in the Wix App Market encourage you to work smart, they lay the ground work for your online business, while leveraging technology to do so. This allows you, the business owner more time to focus on ways increase profits and grow your business.

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How About You?

Have you created a website or an ecommerce website with Wix before?  If you have we would love to hear what you think about it.