About Adam Toren
You Knew it was Coming: It’s Time to Talk about Google+ for Business
Many small businesses feel overwhelmed by the multitude of social networking sites that are becoming more and more “must have”. Google+ is a relative newcomer to the social networking game but has quickly become one of the absolute necessities for any small business. Many web gurus believe that Google+ may have revolutionized the way that... Read More
6 Tips for Awesome Blog Headlines
So what’s in a name? In the case of blog headlines it’s everything. The headline of any blog is an important component and it is what will get your post read, or rather not read. The headline, or blog title must be written well or it will be the only part of your blog read! ... Read More
6 Small Business Website Must-Haves
Owning and running a small business now most certainly requires the inclusion of an effective website. Even the smallest business is expected to have at least some sort of web presence. Simply paying the kid down the street to set up a run-of-the-mill boring website is more than likely not worth your money. Being a... Read More
8 Keys for Work at Home Success
Working your own hours in your pajamas whenever you feel like it and never having to leave your house – and being paid for it – sounds pretty fantastic to most people! Unfortunately, working from home is not necessarily all that simple. Sure, there is the advantage of forever avoiding rush hour traffic, but there... Read More
How to Use Foursquare for Business – 8 Smart Tips
Rumor has it that social media will overtake conventional marketing within the decade. Think about it. When deciding where to take a date for a nice dinner or using a new accountant, are you more likely to take the word of a paid advertisement or the word of your unbiased friend? If you say paid... Read More
5 Blingy Things Your Website Just Doesn’t Need
These days having a great website is pretty much essential for any type of business to succeed. Even companies without any apparent need for a webpage a few years ago, now run the risk of falling the way of the dinosaurs without one. I mean really, when was the last time you saw a phone... Read More
Busting the 4 Most Common Copywriting Myths
Have an uncanny ability to spice any conversation with your storytelling skills or a sparkling power to bust out an A paper for a 400 level college course in 3 seconds flat? Well, copywriting may not necessarily be for you. Writing copy means the writer must follow directions – then ignore them as needed, all... Read More
Money From Your RSS? A Feedburner Alternative Worth a Closer Look
This is a sponsored post. All opinions are 100% my own. Our relationship with RevResponse goes back to 2008, when we posted a review of their B2B Publisher Network. We like these guys, and we’re always interested in what they’re up to. So when we heard about a new product they’re rolling out that’s a... Read More
11 Proven Keys for Getting Your Emails Read
You’ve read about the importance of having a strong email list, so you’ve worked hard to build up a big list, and you’re ready to start marketing to them. It’s wonderful if you can get your emails out to a broad audience, but there’s more to effective email marketing than just having a lot of... Read More
Will an Incubator Help Your Business Take Off? The Short Answer: It Depends.
It sounds like a match made in heaven. Entrepreneurs with good ideas but limited capital and experience meet an accelerator/incubator filled with low-cost space and startup services along with knowledgeable experts to mentor them through. Entrepreneurs get support and a community builds a stronger business environment and more jobs. It can work that way, but... Read More
JoinUniverse.com: A Lesson in Flexibility
Determination is often a good thing, but if you’re so focused on executing your original vision that you fail to adjust your plans when necessary, it can mean failure in short order. So one of the most important traits an entrepreneur can have is flexibility. True flexibility means being able to quickly adapt to the... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.
