Matthew Toren - Blogtrepreneur

UPrinting.com: A Stand-Out Online Printing Service

Posted on 01. Feb, 2012 by Matthew Toren.

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This is a sponsored post. All opinions are 100% my own. As online entrepreneurs, it might seem as though you wouldn’t have much need for printed materials. Depending on your industry though, finding a good printer can become necessary more often than you might guess. For example, most everyone can benefit from networking and attending [...]

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6 Steps for Effective SEO Planning for Your Blog

Posted on 12. Jan, 2012 by Matthew Toren.

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Search Engine Optimization (SEO) is the most important tool a blogger can use to generate visits to your site – and revenue to your bottom line. The best thing about optimizing your SEO is that it can come at no cost. If you’re trying to increase your traffic and revenue, it’s imperative to build a [...]

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10 Reasons Every Small Business Needs to Brand with a Logo

Posted on 04. Jan, 2012 by Matthew Toren.

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Pretty much every marketing and business expert strongly encourages the owners of small businesses to “brand” their companies with a logo, as well as marketing materials that are consistent across all channels. But what’s the reason behind this advice? The bottom line is that a logo and consistent marketing materials can actually make a huge [...]

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The 4 Essentials Your Blog Theme Should Have

Posted on 28. Dec, 2011 by Matthew Toren.

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There has to be about a bazillion blog themes out there, ranging from free to several hundred dollars. So how do you choose the one that will work best for your blog? You could hire a designer to create a custom theme just for you, which can be pretty pricy, but a better solution for [...]

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High or Low – Which Posting Frequency Works Best?

Posted on 24. Nov, 2011 by Matthew Toren.

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How often should you post new content to your blog? Is there any such thing as posting too often? The blogging experts have varying opinions about what a blog’s posting frequency should be. A lot of it depends on the type of blog you have, the audience of your blog, and the actual content you’re [...]

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6 Keys for Branding Success

Posted on 12. Oct, 2011 by Matthew Toren.

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It’s very important to realize that your brand is one of the most important aspects of your business. It can differentiate between visitors and buyers, and can also be the determining factor for success or failure. As with any other project, there are several things to consider when building a successful brand for your company. [...]

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5 Common Entrepreneurial Mistakes to Avoid

Posted on 05. Oct, 2011 by Matthew Toren.

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There’s no mystical secret when it comes to being a successful business owner. There is certainly no definite set of rules to follow, either. However, you can learn a lot from entrepreneurs who have tried, failed, and finally succeeded before you. We are all bound to make mistakes along the way, and there’s so much [...]

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Dealing with Negative Feedback on Your Site

Posted on 30. Sep, 2011 by Matthew Toren.

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In today’s market, businesses are no longer dictating to, but rather listening to and conversing with their customer base. By opening your company up for this type of conversation, you’re also leaving the ability for unhappy customers to complain. And they will often do so very loudly and publicly. In cases like this, what should [...]

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Simple Principles for Using LinkedIn to Drive Sales

Posted on 31. Aug, 2011 by Matthew Toren.

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Networking is relevant to all types of individuals and companies. And a perfect example of the power of networking can be found in the website LinkedIn. Over 80 million professionals currently use LinkedIn for professional networking. Regardless of your field of expertise, you likely have business questions that you would like to have answered by [...]

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What’s the deal with Firepole Marketing? (And their $1,000/month guarantee!)

Posted on 25. Aug, 2011 by Matthew Toren.

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In case you haven’t noticed, all of a sudden the whole wide web is buzzing about Firepole Marketing. Danny Iny, who’s the Firepole Marketing outreach guy, is on every blog you can think of – Copyblogger, Problogger, ThinkTraffic, Freelance Switch, LifeHack… you name it, he’s there. And everyone is talking about their marketing training program. [...]

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How to Surf Locally – Without Being Local

Posted on 23. Aug, 2011 by Matthew Toren.

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This is a sponsored post, written by me. All opinions and views are 100% my own. One of the most significant changes the internet has brought about has been the ability to easily communicate with people around the world instantly. It used to be that pen pals from different countries would write to each other [...]

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5 Smart Tactics for Rapid Business Growth

Posted on 17. Aug, 2011 by Matthew Toren.

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Growing fast isn’t always what’s best for a company. In fact, some companies have actually failed because they expanded too rapidly. But most companies welcome growth, because it can be a great thing when the time is right. In fact, every business that wants to continue thriving should have growth goals. Whether you want to [...]

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Success is in Your Hands! 7 Keys to Making it Happen

Posted on 12. Aug, 2011 by Matthew Toren.

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Chances are that we’ve all known a person who seems like they’ve got some sort of magical touch, because everything they touch turns to success. But that isn’t the case for the vast majority of us. Most people have to put a lot of dedication, time, and effort into something before we can consider it [...]

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Catering to Four Online Buyer Types

Posted on 28. Jul, 2011 by Matthew Toren.

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When you’re building a business website, your goal should be to decide on the right style, atmosphere, and content that will improve sales. This isn’t always an easy goal to achieve. You need to think about who’s going to be reading your content – keeping in mind that people tend to skim the page for [...]