All posts by Matthew Toren
Building a Brand? Join the Crowd!
Most start-ups and entrepreneurs will by now have heard of “Crowdsourcing.” It is the Web 2.0 phenomenon that sounds almost too good to be true. It’s a simple way to find hundreds, even thousands of contractors who...
- Posted July 30, 2010
7 Tips for Kick-Butt Blog Writing
Far different from book or other formal writing, writing for a blog requires its own specific set of skills. And once you’ve got them down pat, you’ll be able to produce sparkling, original, copy that will keep...
- Posted July 27, 2010
Social Media Marketing – Why It’s Not Enough
There’s little doubt social media marketing can be a valuable resource for both internet-based and brick and mortar businesses. But it’s just as important to know what it can’t do for you as to know its benefits. ...
- Posted July 21, 2010
Flickr – The Best Kept Social Networking Secret?
Chances are good that when you think of social networks, you think of Facebook, Twitter and Foursquare, and when you think of Flickr, you think photo sharing. We recently posted an article on paid and free image...
- Posted July 14, 2010
Perfecting Your Pitch – 7 Questions in 60 Seconds
“What do you do?” It’s a simple enough question, and for many, the answer is simple and easy. If you work at a job, for example, it’s easy enough to say, “I’m an HR manager for Sears,”...
- Posted July 6, 2010
How to Generate More Referral Business
Getting new business is a constant struggle for many small companies. A lot of companies market aggressively and spend a lot of money to increase brand awareness and reel new customers in. Marketing is certainly important, but...
- Posted June 30, 2010
5 Tips for Fueling the Entrepreneurial Flame
Whether it was yesterday or fifteen years ago, at some point, you’ve felt – perhaps many times – that spark of inspiration and the rush that goes with it: The feeling in your gut that you’re onto...
- Posted June 18, 2010
Do You Have a Business Plan? What About a Life Plan?
We talk a lot about business plans. What should they include? Should they be 50 pages or just 1 page? Should you pay someone to create it, use a template, or do it yourself? One thing you...
- Posted June 11, 2010
How to be Successful at All You Do – 7 Crucial Personality Traits
Judging from the number of self-help and business books sold every year, millions of people want to know what it takes to be successful in business and in life. Of course we do. Especially if you define...
- Posted June 8, 2010
Quit Wasting Time on SEO
Now hold on… Before you think I’ve lost my mind, notice the title doesn’t say “Don’t do SEO” or “SEO Doesn’t Matter.” In fact, spending quality time on SEO is anything but a waste of time. It’s...
- Posted June 2, 2010