Matthew Toren
Matthew Toren

Author Archives: Matthew Toren

25

How to Generate More Referral Business

Getting new business is a constant struggle for many small companies. A lot of companies market aggressively and spend a lot of money to increase brand awareness and reel new customers in. Marketing is certainly important, but when you’re an entrepreneur on a tight budget, it’s also important to make sure you’re getting the best […]

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48

Quit Wasting Time on SEO

Now hold on… Before you think I’ve lost my mind, notice the title doesn’t say “Don’t do SEO” or “SEO Doesn’t Matter.”  In fact, spending quality time on SEO is anything but a waste of time.  It’s no secret that search engines are the primary source people use to find your site, and it’s also […]

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12

The Internet Has Changed Everything – Or Has It?

Everywhere you look these days it seems you find blog posts, news articles, tweets, updates, comments, etc., etc. about how business is so different now; about “new media”; and about the “new economy”.  There is also an abundance of information about “communities”, “networks”, and “social networking”, and how entrepreneurs can use these newfangled things to […]

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18

How to Make Your Facebook Page Work!

Getting visitors to your Facebook page isn’t that hard.  Using basic Social Media techniques, connecting with people – on Facebook as well as Twitter and anywhere else you can – will get people visiting your page.  Once they get there though, the trick is to get them to keep coming back.  Facebook, like all social […]

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