Matthew Toren
Matthew Toren

Author Archives: Matthew Toren

18

7 Tips for Kick-Butt Blog Writing

Far different from book or other formal writing, writing for a blog requires its own specific set of skills. And once you’ve got them down pat, you’ll be able to produce sparkling, original, copy that will keep your readers coming back for more. There are tons of books and sites devoted to writing great content, […]

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25

How to Generate More Referral Business

Getting new business is a constant struggle for many small companies. A lot of companies market aggressively and spend a lot of money to increase brand awareness and reel new customers in. Marketing is certainly important, but when you’re an entrepreneur on a tight budget, it’s also important to make sure you’re getting the best […]

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48

Quit Wasting Time on SEO

Now hold on… Before you think I’ve lost my mind, notice the title doesn’t say “Don’t do SEO” or “SEO Doesn’t Matter.”  In fact, spending quality time on SEO is anything but a waste of time.  It’s no secret that search engines are the primary source people use to find your site, and it’s also […]

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12

The Internet Has Changed Everything – Or Has It?

Everywhere you look these days it seems you find blog posts, news articles, tweets, updates, comments, etc., etc. about how business is so different now; about “new media”; and about the “new economy”.  There is also an abundance of information about “communities”, “networks”, and “social networking”, and how entrepreneurs can use these newfangled things to […]

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