Matthew Toren
Author Archives: Matthew Toren
Matthew Toren is a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs.org, BizWarriors.com and Small Business, BIG Vision: Lessons on How to Dominate Your Market from Self-Made Entrepreneurs Who Did it Right (Wiley).
Google is on the acquisition trail again, announcing recently that it has purchased AdMob, a mobile advertising firm for a cool three quarters of $1 billion. Google is most definitely investing in the future of mobile marketing, touted as the next significant development in the future of Internet browsing. AdMob, being the world’s largest mobile […]
Continue readingTwitter executives have indicated for some time that they are getting ready to go after some revenue making opportunities for a change, as they roll out what they promise will be a more robust, commercially orientated version of the platform. Their monetization plans have long been questioned as the micro-blogging site seems to grow in […]
Continue readingMicrosoft founder and uber-billionaire Bill Gates may not be everyone’s idea of a role model. In an era where success and achievement are typically glamorized by Hollywood interpretation and where all stories need to have a a happy ending, Gates’ journey through our lives has not always been viewed through rose-colored glasses. For many years, […]
Continue readingEarly reviews about Windows 7 have been largely positive and many consumers are opting to review the operating system for themselves. To some, however the prospect of migrating all the programs and applications and configuring Windows as they like it can be daunting, even though it may be time for a pretty comprehensive spring clean […]
Continue readingAs an e-commerce retailer, one of your first priorities should be to give your website visitor as perfect an environment as possible and one which is completely conducive to consummating a sale. Unfortunately, findings of an e-commerce survey commissioned by iperceptions found that this is a perception which may be far removed from reality. Four […]
Continue readingWebsite optimization should be an ongoing process and should be the subject of attention for every webmaster, regardless of the size, authority or age of the site itself. From a business development perspective, optimization is a “must do” activity within the online marketing arena. Feedback and interaction are essential ingredients for any business and without […]
Continue readingIn marketing, we all dream about achieving viral success and receiving an exponential amount of “buzz” for our individual campaigns. From time to time we hear about creative successes, such as the Moonfruit “win a MacBook” campaign on Twitter. What does it take to go viral and is it even something you can plan for, […]
Continue readingAs consumers, we simply love to shop. Call it self-enrichment if you want or merely a thirst for the possession of something shiny and new, but in any case we love to take that trip to the mall and come out with bags in hand. Of course dealing with hundreds of pushy shoppers, losing the […]
Continue readingThere are so many intangibles standing in the way of converting a prospect into a client that it makes sense for us to focus on areas where we can make a noticeable difference. Site usability is completely within our control and we must present a perfect playing field if we are to expect our visiting […]
Continue readingAs someone who has both lived the life of a young entrepreneur and strives to encourage the world’s youth to forge their own entrepreneurial path—not only to success, but also to the point of making a profound difference in the world around them—I found The YES Movie to be an important tool for upcoming generations. […]
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