How HeatSync Solved a Problem I Didn’t Even Know About
I spend at least an hour every day logging in to various analytics sites to check on my blogs, social media stats, and a host of other dailies. After a year of self-consciously confirming that my Klout score hadn’t dropped, I now realize that I was willingly succumbing to a new form of internet superhighway... Read More
It’s Better With Friends: 4 Need-to-Know Tips for Affiliate Marketing
The basic philosophy behind affiliated marketing is rooted in that simple concept of “I’ll scratch your back if you scratch mine.” For some people, trying to put affiliate marketing into practice is less than satisfying. Often, the affiliate marketing arrangement is made between an individual or small business and a large corporation. Here’re some ways... Read More
Bloghands Review: Blog Writing and Promotion Done for You!
It’s no secret that in order to have a successful blog these days, you need high quality content, and lots of it. Unfortunately, that can be a lot tougher than it sounds for both new and experienced bloggers. It’s easy to suffer from “blogger burnout”, regardless of whether you’re a veteran or not, especially if... Read More
8 Tips for a Successful Marketing Campaign
Online marketing has brought the world market to within the means of even the smallest business. However, the enormous size of the Internet market and the number of marketing options can seem overwhelming to a business just starting its first online marketing campaign. Before you begin, take a few minutes to consider the following online... Read More
Beyond the Black and White of Google’s Panda Update
Panda 25, the most recent of Google’s search algorithm updates, was launched on Feb. 21, 2013. If you use online marketing to sell your product or service (and if you don’t, start now), here’s what you need to know to keep your content optimized for Panda and ahead of the competition. 1. Content Will Always... Read More
The New Frontiers: Five Excellent Industries for Start-Ups
Few things in life are get-rich-quick endeavors, but that isn’t to say that some aren’t more promising than others. Take, for example, the numerous industries that recently started booming across the nation. If you were to start a business, it would make sense to begin one in a promising field where you know you have... Read More
How to Keep Your “Innovation Focus”
Entrepreneurs are master firefighters. Every day they hustle for new clients, maintain current ones, and handle the million little problems that crop up. When entrepreneurs run a business with employees and a growing consumer base, these problems multiply, draining their time even more. Business owners have to think about and address several issues on a... Read More
A Case Study on Mobile Behavior: What you need to know!
Survey Monkey and digital marketing agency, iAcquire recently collided forces to determine holistic Internet behaviors in a series titled, “Search, Social, and Mobile Behavior.” We recently published the Search Behavior and Social Behavior infographics, and the last of the series will uncover the lesser-but-equal mobile channel. This infographic dives into how individuals behave on mobile... Read More
Five Steps to Host a Successful Linkedin Group
A successful LinkedIn Group is one that is active, engaging, and helpful. LinkedIn is widely recognized as “the professional network,” so it’s only fitting that content should be provided to help group members succeed or at least gain insight into market trends and other aspects that can help their business. However, spammers, neglect, and poorly... Read More
5 Crucial Guidelines to a Facebook Ad Campaign Design
Before you even open a Facebook ad campaign, you should know your audience. Facebook makes it easy to target certain people with your company’s ads. If you don’t target your ads, you’re reaching people who aren’t interested in your product or service, and you will end up at worst with no potential customers and at... Read More
A Case Study on Social Behavior
You’ve already taken a look at the “Search Behavior” infographic, and now it’s time to explore holistic trends in search and social behaviors. The second installment of the study with iAcquire and Survey Monkey features social behavior – uncovering key information on search privacy concerns, social influence, images in search results, social sharing behavior, and... Read More
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Adam & Matthew Toren
Matthew and Adam Toren are brothers, serial entrepreneurs, investors, and mentors.
For nearly 20 years, Matthew and Adam have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company, which includes several online properties and print publications.
The Toren Brothers are also the authors of the award-winning book, Kidpreneurs: Basic Principles of Entrepreneurship for Kids aged 6 to12 years old and founders of YoungEntrepreneur.com, one of the largest online entrepreneur communities.